PAPER 1 ALL CONTENT Flashcards
(83 cards)
(P1. 1) - A01. Conformity - Asch, types and explanations.
Types – conformity, compliance, internalisation.
Explanations – NSI & ISI.
Asch -> aim, procedure, findings & variables.
(P1. 1) - A03. Conformity - Asch, types and explanations.
❌Asch’s confederates not actors, potential for demand characteristics from participants if aims were guessed.
❌Only men were used in Asch’s study, therefore it may have suffered from beta bias, minimising ender differences.
❌Mundane realism; task used in Asch is not like a tasks performed in day to day life involving conformity, conformity may be different in crowds, business meetings and social gatherings with friends.
❌There is evidence some people are more able to resist social pressures to conform such as locus of control.
❌In many cases of real-life conformity there is an overlap between ISI and NSI.
✅Asch (1951) When given unambiguous line length test with confederates choosing the incorrect response, participants gave the incorrect response on 32% of trials. When interviewed, participants suggested the conformed to avoid rejection from the group (majority). Providing evidence for NSI.
(P1. 2) - A01. Conformity to social roles – Zimbardo.
Zimbardo’s Stanford prison experiment.
(P1. 2) - A03. Conformity to social roles – Zimbardo.
❌Reicher and Haslam (2001) attempted to recreate the experiment and the BBC found different results to Zimbardo. Prisoners became disobedient and the guards were unable to control their behaviour. ❌Prisoners and guards in the prison experiment may have been acting according to stereotypes of prisoners/guards in the media rather than conforming to social roles, this may have been due to demand characteristics.
❌Zimbardo played a dual role in the experiment, head investigator and prison superintendent. This resulted in a loss of both scientific objectivity and concern for the ethical treatment of the participants who suffered emotionally.
❌Zimbardo used his study to argue that the prison situation causes the guards to become aggressive, however only 1/3 of the participants guards were excessively aggressive. Also, while the prisoners started submissive, they did rebel.
(P1. 3) - A01. Obedience – Milgram.
Milgram’s shock experiment.
(P1. 3) - A03. Obedience – Milgram.
❌Milgram’s study and variations are criticised for causing distress, lacking ecological validity and mundane realism and the possibility participants guessed the shocks were not real and playing along. Other studies addressed this.
✅Hofling (1966) 21/22 real nurses obeyed “Dr Smith’s” phone call order to give double the maximum dose of unfamiliar drug. This was a field study with familiar task (high ecological validity and mundane realism).
✅Sheridan and King (1972) participants give real shocks to a puppy, seeing the puppy suffer behind a one-way mirror. 54% of males and 100% gave the full 450V shocks. This avoided participant guessing aims.
✅Bickman (1974) demonstrated obedience to authority in the real world using a field study, as 30% of the public would pick up litter if asked by an investigator dressed as a security guard, but only 14% if dressed as a milkman.
(P1. 4) - A01. Obedience – Situational variables.
Proximity. Obedience rose when the ‘teacher’ was in close proximity to the ‘leaner’. Obedience fell when the ‘teacher’ was in another room. Teacher had to force the Learner’s hand onto an electromagnetic shock plate
This variation resulted in obedience dropping to 30%.
Location. Obedience rose when it was conducted in a professional setting (lab). Obedience fell when it was conducted in an unprofessional setting (run down office building). Milgram ran the study in a run-down building in Bridgeport, Connecticut, the percentage of participants who went to 450 volts dropped to 47.5%.
Uniform. Obedience rose when the ‘teacher’ was dressed in a lab coat. Obedience fell when it was a ‘member of the public’ acting as the ‘teacher’. This original experimenter was replaced by a man in plain clothes
In this variation only 20 % of participants went up to 450 volts.
(P1. 4) - A03. Obedience – Situational variables.
✅Bickman’s (1974) outlined above lends support to the idea that situational variables such as uniform affect obedience, showed that people were more likely to obey a confederate dressed as a security guard than a milkman or a man in plain clothes.
Bickman’s study was a field experiment with naive participants
it has high ecological validity due to the participants’ lack of awareness of their participation in the study
the study also used a degree of control with its three distinct conditions of the independent variable which means that it has some reliability.
❌One limitation is that the participants may have been aware that the procedure was faked. Orne and Holland (1968) suggest that this is even more likely in the variations than in the baseline study because of the extra manipulation of variables. For example, when the experimenter is replaced by ‘a member of the public’, this is very obvious so the participants may have worked out the truth.
(P1. 5) - A01. Obedience – Situational explanations.
Autonomous state: individuals direct their own behaviour and take responsibility for the consequences.
Agentic state: individuals allow someone else to direct their behaviour – they pass responsibility to them.
People move from the autonomous state into the agentic state when confronted with an authority figure. This shift from autonomy to ‘agency’ is called the agentic shift.
Legitimacy of authority:
This is an explanation for obedience which suggests that we are more likely to obey people who we perceive to have authority over us. This authority is justified (legitimate) by the individual’s position of power within a social hierarchy. Kelman and Hamilton (1989) suggest three main factors to explain obedience.
These are:
1. Legitimacy of the system - This concerns the extent to which the ‘body’ is a legitimate source of authority.
2. Legitimacy of authority within the system - This is the power individuals hold to give orders because of their position in the system. This therefore is linked to status and the hierarchy within a particular establishment.
3. Legitimacy of demands or orders given - This refers to the extent with which the order is perceived to be a legitimate area for the authority figure.
Destructive authority: Problems arise when legitimate authority becomes destructive.
Destructive authority was shown in the Milgram study when the experimenter used prods to order participants to behave in ways that went against their conscience.
Dispositional factors:
- Situational: explanations that focus on the influences that stem from the environment in which that individual is found.
(P1. 5) - A03. Obedience – Situational explanations.
✅ Milgram (1963): The professor occupies a high level in the social hierarchy due to education and respect for science. Participants often agreed to continue with shocks after the professor clarified that he was responsible supporting the idea of Agentic state.
✅Bickman (1974) demonstrated legitimacy of authority in the real world using a field study, as 39% of the public would pick up litter if asked by an investigator dressed as a security guard, but only 14% if dressed as a milkman.
❌There are individual differences in the agentic state and respect for the legitimacy of authority. 35% of participants resisted the authority of the experimenter and refused to deliver the 450V shock to the ‘learner’ in Milgram.
❌The agentic state has been used to justify war crimes.
✅Elmes and Milgram (1966) interviews of participants who had taken part in the first 4 Milgram studies showed those that has shocked to the full 450V scored higher on the F scaled than those that refused to continue.
❌The link between authoritarian personalities and following orders is correlational. It could be a third factor, such as lower income or poor education that result in both behaviours.
❌The original F scale questionnaire lacked internal validity. All the questions were written in one direction, meaning that agreeing to all questions will label someone as authoritarian. Response bias.
❌Authoritarian personality can be seen as left-wing theory and inherently biased, as it identifies many individuals with a conservative political viewpoint having psychological order.
(P1. 6) - A01. Obedience – Dispositional explanations.
Adorno.
Adorno’s research: Those who had scored highly on the ‘F’ scale identified with ‘strong’ people and were generally contemptuous of the ‘weak’.
They were very conscious of their own and others’ status.
High scorers had a particular cognitive style:
- There were no ‘grey areas’ between categories of people.
- They had fixed and distinctive stereotypes about other groups.
- There was a strong positive correlation between authoritarianism and prejudice.
- Dispositional: explanation of individual behaviour caused by internal characteristics that reside within the individual’s personality – e.g. an authoritarian personality’.
The Authoritarian personality:
Characteristics:
* Blind obedience to authority
* Submissiveness
* Highly conventional social attitudes towards sex, race and gender
* Excessively respectful of authority
* See a need for strong and powerful leaders.
* Inflexible in their worldview – everything is black and white.
* Enforce tradition and religion.
* Intolerance towards those who are unconventional or perceived as inferior.
The origins of authoritarian: Adorno also sought to identify the origins of the authoritarian personality type. He concluded that it was formed in childhood, as a result of harsh parenting.
(P1. 6) - A03. Obedience – Dispositional explanations.
✅Elmes and Milgram (1966) interviews of participants who had taken part in the first 4 Milgram studies showed those that has shocked to the full 450V scored higher on the F scaled than those that refused to continue.
❌The link between authoritarian personalities and following orders is correlational. It could be a third factor, such as lower income or poor education that result in both behaviours.
❌The original F scale questionnaire lacked internal validity. All the questions were written in one direction, meaning that agreeing to all questions will label someone as authoritarian. Response bias.
❌Authoritarian personality can be seen as left-wing theory and inherently biased, as it identifies many individuals with a conservative political viewpoint having psychological order.
(P1. 7) - A01. Minority influence.
Consistency -
Over time, consistency in the minority’s views increase the amount of interest form other people. Consistency makes others rethink their own views.
Synchronic consistency – people in the minority are all saying the same thing.
Diachronic consistency – they have been saying the same thing for a long period of time.
Moscovici (1969)
Serge Moscovici first studied minority influence with his ‘blue side, green slide’ study. Participants were then placed in a group consisting of four other participants and two confederates.
Method:
Participants were shown 36 slides which were clearly different shades of blend asked to state the colour of each slide out loud.
In the first part of the experiment the two confederates answered green for each of the slides.
They were completely consistent in their responses.
In the second part of the experiment, they answered green 24times and blue 12times. In this case, they were consistent in their answers.
A control group was used for comparison with the experimental group therefore the factors expected to influence he experiment group are removed. The control group did not include confederates.
Results:
Only 0.25% of the controls group’s responses were green, the rest were blue.
For the experimental group, 1.25% of the participants’ answers were green when the confederates gave inconsistent answers (i.e., 24 green, 12 blue).
This rose to 8.42% responding with green when the confederates were consistent in their responses (i.e., 36 green).
Conclusions:
Moscovici’s experiment suggest that minorities can influence majorities. However, it indicates that this influence is much more effective when the minority are consistent in their responses. When the minority gave inconsistent answers, they were enlarger ignored by the majority. Later research has largely confirmed these findings. The study has drawn attention to three processes involved in the minority influence.
Commitment -
Sometimes minorities engage in quite extreme activities to draw attention to their cause. It is important that these extreme activities are at some risk to the minority because this demonstrates commitment to the vase. This increases the amount of interest further form other majority group members – the augmentation principle.
Flexibility –
Researchers have questioned whether being consistent alone is enough to cause minority influence. Nemeth (1986) argued that if the minority is seen as being inflexible and uncompromising then the majority are unlikely to change. They constructed a mock jury in which there were three genuine participants and one confederate. They had to decide on the amount of compensation offer a bit, so did the majority. This therefore shows that the minority should balance consistency and flexibility, so they do not appear rigid.
The process of change –
All three of the factors (consistency, commitment, flexibility) make people think about the topic. Over time, people become ‘converted’ and switch from the majority of the minority – the more this happens, the faster the rate of conversion (the snowball effect). Gradually the minority view becomes the majority and social change has occurred.
(P1. 7) - A03. Minority influence.
✅Moscovici (1969) consistency. When showed blue slides, a participant majority were more likely to report the slides if they were green if a confederate minority was consistent in calling the slides green 8.4% of trials, than inconsistent 1.25%.
✅Nemeth (1986) flexibility. When a confederate (minority) was inflexible in arguing for a low level of compensation for a ski accident, 3 participants were less likely to change their amount than if a confederate was flexible.
✅Minority groups often show commitment by suffering.
(P1. 8) - A01. Social influence and social change.
A01 -
Social change occurs when whole societies, rather than just individual, adopt new attitudes, beliefs and behaviours which becomes ‘the norm’. Social change is the ultimate real-life application of social influence research.
Social change through minority influence 6 steps:
1. Drawing attention
2. Consistency
3. Deeper processing
4. The Augmentation principle
5. The snowball effect
6. Social cryptomeria
Drawing attention
The minority must draw attention to the issue through social proof. If we are exposed t the views of a minority then this draws our attention to the issue. If the minority’s view is different to our own, this cases a conflict which we want to reduce.
Consistency
The minority must express their views consistently. Minorities are more influential when fighting for social change if they are consistent. They express their arguments consistently over time with each other. This means they are taken more seriously s they are seen to truly believe in the cause.
Deeper processing
The minority must inspire people to seriously consider their views. As a result of the conflict they feel, people who may have previously accepted the status quo, begin to examine the minority’s argument more deeply.
The augmentation principle
The minority must appear willing to suffer for their cause. If there are risks involved for the minority in putting forward their argument, they are taken more seriously. The minority often risks abuse and media attention but in some more extreme cases imprisonment or death.
The snowball effect
The minority must spread their message widely, to as many people as they can. The minority has a relatively small impact to begin with, but this then spreads as more and more people consider their position until it reaches a ‘tipping point’ which leads to wide-scale change.
Social cryptomeria
The minority’s views is ‘the norm’ and the majority cannot remember a to before the change. People have the knowledge that a change in attitude has taken place but cannot recall how it happened.
What does conformity research teach us about social change?
As we have already learned… Asch found that conformity rates were lower when a dissenting confederate was present amongst his participants is dissent has the power to create social change…
What is Locus of control? (Rotter)
Locus of control refers to a person’s perception of personal control over their own behaviour. It’s a personality explanation.
Measured on a scale of a high internal to high external.
Internal – An individual who believes their life is determined by their own decisions and efforts.
External – An individual who believes their life is determined by fate, luck and external factors.
Social support – Asch found that the presence of another non-conformist confederate, lowered overall conformity on the ‘lines’ task. Milgram found that obedience levels dropped from 65% to 10% when the teacher was joined by another disobedient confederate.
Locus of control (LOC) refers to the extent to which someone believes that they have control over - and responsibility for - their lives rather than attributing outcomes to external factors
Rotter (1966)designed a scale to measure LOC which assesses the extent to which someone uses a predominantly internal or external LOC.
Internal locus of control
High internal LOC is evident in people who feel that they have control over their lives and responsibility for their behaviour.
External locus of control
High external LOC is evident in people who feel that they have no control over their lives and assume a lack of responsibility for their behaviour.
(P1. 8) - A03. Social influence and social change.
Holland (1967) repeated Milgram’s experiment and found that 37% of participants who refused to continue to 450 volts had a high internal LOC (compared to 24% of participants with a high external LOC)
Thus, there is some validity to the idea that a high internal LOC is linked to resistance to authority.
The argument that social support enables people to resist social influence may not be true for everyone
Some people will always obey, regardless of the circumstances.
✅Clark and Maass (1988) heterosexual minority groups were more able to change the opinion of a heterosexual majority group about the importance of gay rights than a homosexual minority group. Showing effect of group membership.
✅Research has implications for society and economy, such as using member of communities to drive social change on issues such as knife crime, hate speech and discrimination.
✅Green issues such as climate change have developed due to better knowledge transmitted by informational social influence.
✅Smoking in public places such as pubs, was common but changed very quicky due to legal changes.
(P2. 1) - A01. Coding, capacity and duration of memory.
Coding. - how a memory is stored.
Research:Baddeley’s word lists . 4 groups. AS, AD, SS,SD. 20 mins. Recall. Worst = SS.
Capacity. - how much memory can be stored.
Research: Jacobs - Digit span. Participants were given 4 digits and asked to recall them out loud in the correct order.The number of digits increased until the participant was unable to recall the order correctly. Miller suggested that the span of STM is 7 items plus or minus two.Chunking.
Duration. - how long is a memory stored.
Research: Peterson and Peterson.
4 pps,each took part in 8 trials.They were given a trigram and 3 digit number to recall.They had to count backwards from the 3 digit number until told to stop(in order to prevent any mental rehearsal of the trigram).On each trial they were told to stop at a different time(retention interval).Findings suggested that the STM has a short duration unless verbal rehearsal occurs.
(P2. 1) - A03. Coding, capacity and duration of memory.
❌Baddeley - Use of artificial stimuli-meaningful material was not used as the word lists had no personal meaning to pps.
❌Lacking validity-confounding variables were present as it was early research in psychology which lacked control.
❌Meaningless stimuli-lack of external validity.
(P2. 2) - A01. The multi-store model of memory.
E, C, D of SR, STM, LTM.
Sensory registrar -
Coding - Through senses.
Capacity - Unlimited.
Duration - as low as 25ms.
Short term memory -
Coding - Acoustic.
Capacity - 7 +/- 2 (Miller).
Duration - 18 - 30s.
Long term memory -
Coding - Semantically.
Capacity - Unlimited.
Duration - Unlimited.
MSM model.
(P2. 2) - A03. The multi-store model of memory.
✅Controlled lab studies on coding, capacity and duration support the theory of having separate memory stores
◦ Baddeley (1966) tested the recall of four groups of participants with different lists of words
◦ Baddeley found that similar-sounding (acoustic) words can get mixed up when using STM, but similar-meaning (semantic) words get mixed up when using LTM
◦ This suggests that there is a clear distinction between STM and LTM
✅The case study of HM who suffered from epilepsy and underwent brain surgery to correct this, removing his hippocampus
◦ Following this surgery, HM could remember events and some information and details from before the surgery (LTM) but he could not form new memories (STM could not be transferred to LTM)
❌ * The MSM may be too simple:
◦ Research suggests that STM and LTM are made up of more than one store
◦ The working memory model supports the above idea, as it includes five components of STM
❌ses artificial tasks such as recalling a string of digits/letters
◦ Baddeley (1966)used artificial stimuli instead of meaningful material, lacks ecological validity.
(P2. 3) - A01. Types of long-term memory.
Tulving.
Semantic.
* meaning of the world around us
* Semantic memories are not time-stamped
* The memories are often not personal
Non - Declarative.
Procedural.
* Procedural memories store how to carry out certain tasks or skills
* Little conscious thought.
Declarative.
Episodic.
* This involves personal events and experiences that have happened to an individual
* EM are time-stamped and often linked to a specific location.
Declarative.
(P2. 3) - A03. Types of long-term memory.
✅There are supporting studies which give evidence for the idea of different memory stores for LTM:
◦ The case study of HM:
▪ HM suffered from epilepsy and underwent brain surgery to correct this, removing his hippocampus
▪ The findings show that episodic memory was affected by brain damage, however semantic memory and procedural memory were not
✅The case study of Clive Wearing who contracted a virus of the brain, shows that he was able to retain procedural memory (e.g. he could remember how to play the piano) but he did not retain episodic memories (e.g. he could not remember learning to play the piano).
✅Brain scans indicate that each type of LTM may be stored in different areas of the brain
◦ Episodic memory is associated with the hippocampus
◦ Semantic memory is associated with the temporal lobe
◦ Procedural memory is associated with the cerebellum
❌Case studies cannot be generalised
❌There are some cross-overs between episodic and semantic memories e.g. learning French at school is both semantic (understanding the language) and episodic (time-stamped to school experience)
(P2. 4) - A01. The working memory model.
Baddeley & Hitch (1974)
STM can be sub-divided
Central executive -
* focus attention on the most important tasks that need attending to in the current moment
* The CE coordinates the three other components of the WMM by allocating them to different tasks
Episodic Buffer -
* The function of the episodic buffer (EB; added to the model in 2000) is to receive information from the CE, PL and VSS and to integrate this information into ‘episodes’
◦ The EB records information as episodes, so that it is time-sequenced
* Information is stored temporarily by the EB
* The EB is separate from LTM, but it forms an important stage in long-term episodic learning
* The capacity of the EB is limited
Visuo-spatial sketchpad -
* The visuo-spatial sketchpad (VSS) component of the WMM is the slave system responsible for storing visual and/or spatial information
* Information is stored temporarily in the VSS
* The VSS has a limited capacity
* The VSS can be further divided into:
◦ the visual cache: this component stores visual data e.g. colour, shape
◦ the inner scribe: this component stores the arrangement of objects within the visual field of view
Phonological loop -
* The phonological loop (PL) slave system is responsible for coordinating auditory information
◦ Coding in the PL is acoustic
* The PL preserves the order in which acoustic information is processed
* There are two divisions to the PL
◦ The phonological store: this component stores spoken words (the inner ear)
◦ The articulatory process: this component stores written words (the inner voice)
▪ Words are repeated on a loop as part of maintenance rehearsal (although these are not passed onto LTM as in the multi-store model)
* The PL has a limited capacity.
(P2. 4) - A03. The working memory model.
✅The case study of KF (Shallice & Warrington, 1970) offers support for the WMM
◦ KF suffered a brain injury after which his STM was severely impaired
◦ KF struggled to process verbal/auditory information but his ability to recall visual information was unaffected
▪ This is evidence that there are different slave systems in the working memory which code for verbal/auditory information and visual information.
✅Dual-task performance effect (Baddeley, 1976) may provide evidence for the CE
◦ Participants were asked to perform a digit span task (repeating a list of numbers) and a verbal reasoning task (answering true or false questions) at the same time
❌There is a lack of detail on the role of the CE
◦ This lack of detail may be due to the fact that the CE is very difficult to operationalise and measure
❌The dual-task performance effect relies on highly controlled lab conditions using tasks that are unrelated to real-life scenarios
◦ This lack of ‘realness’ lowers the ecological validity of research in this field.