paper 1 divider 1 Flashcards
(95 cards)
what is a business
an organisation that produces goods/provides a service that customers are willing to pay for in order to generate a profit
goods
Physical products, e.g, furniture
services
Things you cant touch, actions carried out by people, e.g, car maintenance, furniture
what do businesses produce
Goods and services in order to satisfy peoples needs (necessities) and wants (luxuries)
neccessities
Basic products that people need in order to survive, e.g, food/shelter/drink
luxuries
Non essential goods and services, e.g, dishwashers/holidays
public enterprise
Public sector, owned by the government, e.g, NHS
private enterpirise
Private sector, owned by private individuals, e.g, shareholders
non-profit making organisation
Aim to improve society and the enviroment, e.g, charities
businesses in private sector
- vary in size, owned and run by individuals
- large national and multi-national businesses owned by shareholders
entreprenuer
- an individual who takes risks to start up their own business
- start their own business to reach potential, earn more money and control
functional areas
- marketing
- finance
- HR
- operations
marketing focus
- research customer needs
- advertising
- promotion
human resources focus
- recruitment
- motivation
- dismissal
- tttraining
- redundancy
finance focus
- set budgets
- monitor cash flow
- control spending
- record profits/losses
operations focus
- purchase raw materials
- delivery to customers
- organise manufacturing
mission statements
- brief quantitive statement including a business purpose and aims
- designed to motivate employees and persuade stakeholders, including customers, investors and suppliers so they have a good perception of the business
corporate objectives
The goals of the whole business and will be determined by business size
corporate stratedgy
The plans and policies developed to meet corporate objectives
functional objectives
Targets toward specific departments which will contribute towards the achievement of corporate objectives
functional objectives, finance
- return on investment
- costs
- profit
- cash flow
- revenue
- debt finance
functional objectives, marketing
- sales volume
- sales value
- market size
- market share
- brand loyalty
- market and sales growth
functional objectives, human resources
- employee engagement
- trainining
- diversity
- value alignment
- talent development
- employee skills and number
functional objectives, operations
- costs
- quality
- speed of response
- flexibility
- dependability
- added value
- environmental