paper one: language change

Question 1

conversationalism - fairclough

Answer 1

a style of public discourse that stimulates intimacy by adopting features of informal and conversational language

Question 2

marketisation - fairclough

Answer 2

language influenced by capitalist culture and promotional advert-type lexis

Question 3

language change theory - aitchison
potential

Answer 3

the need for a word

Question 4

language change theory - aitchison
implementation

Answer 4

the word is coined

Question 5

language change theory - aitchison
diffusion

Answer 5

the word is used by more people

Question 6

language change theory - aitchison
codification

Answer 6

the word is put into dictionaries

Question 7

theory of lexical gaps

Answer 7

a word will be invented, converted or borrowed in order to fill a gap in usage as well as a phonological gap in our language

Question 8

substratum theory

Answer 8

that language changes primarily through contact with other languages, e.g. loan words

Question 9

dialect levelling

Answer 9

dialects and accents are dying as people move to cities

Question 10

marthas vineyard - labov

Answer 10

we subconsciously change our language to identify ourselves with one group rather than another