Part 01 - 50 cards

Question 1

Structure hiérarchique

Answer 1

Term: Hierarchical structure
Definition: Levels of authority and responsibility within an organization.
Example: How does your research address the impact of hierarchical structure on internal communication?

Question 2

Leadership transformationnel

Answer 2

Term: Transformational leadership
Definition: Leadership that inspires and motivates change.
Example: Did you identify any transformational leadership in your case study?

Question 3

Gestion du changement

Answer 3

Term: Change management
Definition: Strategies for managing organizational change.
Example: What change management methods did you analyze in your research?

Question 4

Culture organisationnelle

Answer 4

Term: Organizational culture
Definition: Shared values, beliefs, and practices within a company.
Example: How does the organizational culture influence employee performance?

Question 5

Communication ascendante / descendante

Answer 5

Term: Upward/downward communication
Definition: Flow of information from and to different levels in the hierarchy.
Example: How effective is downward communication in the organization you studied?

Question 6

Processus décisionnel

Answer 6

Term: Decision-making process
Definition: How decisions are taken in an organization.
Example: Did your project include a model for improving the decision-making process?

Question 7

RSE (Responsabilité Sociétale des Entreprises)

Answer 7

Term: CSR (Corporate Social Responsibility)
Definition: Company’s ethical commitment to society and the environment.
Example: What role does CSR play in your analysis of the organization?

Question 8

Gestion des conflits

Answer 8

Term: Conflict management
Definition: Strategies for resolving internal disagreements.
Example: What conflict resolution methods do you recommend in your report?

Question 9

Motivation au travail

Answer 9

Term: Workplace motivation
Definition: Factors influencing employee engagement.
Example: What motivation drivers did you identify during your research?

Question 10

Amélioration continue

Answer 10

Term: Continuous improvement
Definition: Ongoing effort to improve products, services, or processes.
Example: Did the company implement any continuous improvement methods?

Question 11

Climat social

Answer 11

Term: Work climate
Definition: General atmosphere and employee relations.
Example: How does the work climate impact productivity in your study?

Question 12

Tableau de bord

Answer 12

Term: Dashboard (management)
Definition: Visual tool for tracking key performance indicators (KPIs).
Example: Did you design a dashboard to support your strategic recommendations?

Question 13

Pilotage stratégique

Answer 13

Term: Strategic steering
Definition: Guiding the organization toward long-term goals.
Example: What strategic steering tools did you find most useful?

Question 14

Délégation

Answer 14

Term: Delegation
Definition: Assigning responsibilities to subordinates.
Example: How effective is delegation in the case you analyzed?

Question 15

Plan d’action

Answer 15

Term: Action plan
Definition: A detailed plan outlining actions to achieve specific goals.
Example: Does your project include a practical action plan?

Question 16

Gestion des ressources humaines

Answer 16

Term: Human resources management
Definition: Managing employee recruitment, training, and development.
Example: What HR strategies did the organization adopt?

Question 17

Résistance au changement

Answer 17

Term: Resistance to change
Definition: Negative reactions to new processes or structures.
Example: How was resistance to change managed in your case study?

Question 18

Innovation managériale

Answer 18

Term: Managerial innovation
Definition: New and creative approaches to management.
Example: Did your research identify any examples of managerial innovation?

Question 19

Analyse SWOT

Answer 19

Term: SWOT analysis
Definition: Tool to assess strengths, weaknesses, opportunities, and threats.
Example: How did your SWOT analysis support your conclusions?

Question 20

Système d’information

Answer 20

Term: Information system
Definition: Technology and tools used to manage organizational information.
Example: What role does the information system play in management efficiency?

Question 21

Taux de conversion

Answer 21

Term: Conversion rate
Definition: Percentage of users completing a desired action.
Example: What factors contributed to improving the conversion rate in your study?

Question 22

Référencement naturel (SEO)

Answer 22

Term: SEO (Search Engine Optimization)
Definition: Optimizing content to rank better on search engines.
Example: How does SEO contribute to your digital strategy?

Question 23

Référencement payant (SEA)

Answer 23

Term: SEA (Search Engine Advertising)
Definition: Paid advertising on search engines.
Example: Was SEA a key element of the strategy you analyzed?

Question 24

Persona marketing

Answer 24

Term: Buyer persona
Definition: A semi-fictional profile of your ideal customer.
Example: Did you define any personas for your marketing strategy?

Question 25

Inbound marketing

Answer 25

Term: Inbound marketing Definition: Attracting customers with useful and relevant content. Example: How did your project apply inbound marketing principles?

Question 26

Taux de rebond

Answer 26

Term: Bounce rate Definition: Percentage of visitors who leave the site without interaction. Example: What were the reasons for a high bounce rate in your campaign?

Question 27

UX (expérience utilisateur)

Answer 27

Term: UX (User Experience) Definition: Overall experience of a user when interacting with a product or service. Example: What UX improvements did you suggest?

Question 28

Call to action (CTA)

Answer 28

Term: Call to Action (CTA) Definition: Prompt that encourages the user to take an action. Example: How did you optimize your CTAs for better results?

Question 29

Marketing automation

Answer 29

Term: Marketing automation Definition: Using software to automate marketing tasks. Example: Which tools of marketing automation did you evaluate?

Question 30

Taux d’engagement

Answer 30

Term: Engagement rate Definition: Level of interaction with online content. Example: How do you measure the engagement rate of your social media posts?

Question 31

Lead nurturing

Answer 31

Term: Lead nurturing Definition: Developing relationships with potential customers over time. Example: What lead nurturing techniques did your case use?

Question 32

Content marketing

Answer 32

Term: Content marketing Definition: Creating valuable content to attract and retain customers. Example: What types of content worked best in your strategy?

Question 33

KPI (indicateur clé de performance)

Answer 33

Term: KPI (Key Performance Indicator) Definition: Metric used to evaluate the success of an activity. Example: What KPIs did you track to assess campaign performance?

Question 34

Taux d’ouverture (emailing)

Answer 34

Term: Open rate (email marketing) Definition: Percentage of emails opened by recipients. Example: What factors influenced the email open rate in your project?

Question 35

Social media marketing

Answer 35

Term: Social media marketing Definition: Marketing on platforms like Instagram, LinkedIn, or TikTok. Example: Which social media channels were most effective in your campaign?

Question 36

E-réputation

Answer 36

Term: Online reputation (E-reputation) Definition: The public perception of a brand on the internet. Example: How did the company handle its online reputation?

Question 37

A/B testing

Answer 37

Term: A/B testing Definition: Comparing two versions to see which performs better. Example: What were the outcomes of your A/B tests?

Question 38

Tunnel de conversion

Answer 38

Term: Sales funnel Definition: The journey from first contact to purchase. Example: Did you analyze the sales funnel stages in your case?

Question 39

ROI (retour sur investissement)

Answer 39

Term: ROI (Return on Investment) Definition: Profitability of an investment. Example: How do you calculate and evaluate ROI in your strategy?

Question 40

Omnicanal

Answer 40

Term: Omnichannel strategy Definition: Providing a seamless experience across all channels. Example: What are the benefits of the omnichannel approach in your project?

Question 41

Degré d’aisance

Answer 41

Term: Fluency Definition: Ability to speak smoothly and without hesitation. Example: You seem fluent—how did you prepare for this oral presentation?

Question 42

Clarté du propos

Answer 42

Term: Clarity Definition: Being easy to understand. Example: Can you make your argument more concise and clear?

Question 43

Richesse lexicale

Answer 43

Term: Lexical range Definition: Variety and precision of vocabulary. Example: Could you use more specific vocabulary to describe this concept?

Question 44

Correction grammaticale

Answer 44

Term: Grammatical accuracy Definition: Correct use of grammar. Example: Pay attention to verb tenses when presenting your analysis.

Question 45

Capacité argumentative

Answer 45

Term: Argumentation skills Definition: Ability to build and defend a point of view. Example: Could you provide more supporting arguments for your conclusion?

Question 46

Réactivité à la question

Answer 46

Term: Responsiveness Definition: Ability to answer questions directly and appropriately. Example: Could you refocus your response to directly address the question?

Question 47

Structuration du discours

Answer 47

Term: Discourse structure Definition: Logical organization of speech. Example: How have you structured your oral presentation?

Question 48

Capacité d’analyse

Answer 48

Term: Analytical thinking Definition: Capacity to break down and examine issues critically. Example: Can you explain the underlying causes of the issue discussed?

Question 49

Utilisation d’exemples

Answer 49

Term: Use of examples Definition: Providing concrete cases to support arguments. Example: Could you give a real-life example to illustrate your point?

Question 50

Interaction avec le jury

Answer 50

Term: Interaction with the jury Definition: Ability to engage in academic dialogue. Example: How would you respond to this alternative point of view?