Part 02 - 50 cards

Question 1

Management participatif

Answer 1

Term: Participative management
Definition: Management style involving employees in decision-making.
Example: How does participative management influence employee motivation?

Question 2

Indicateur de performance

Answer 2

Term: Performance indicator
Definition: Quantitative tool used to assess performance.
Example: Which performance indicators did you use in your study?

Question 3

Leadership situationnel

Answer 3

Term: Situational leadership
Definition: Leadership style that adapts to the context and team.
Example: How was situational leadership applied in your analysis?

Question 4

Rétroaction

Answer 4

Term: Feedback
Definition: Constructive response given after performance evaluation.
Example: What kind of feedback system was in place in your case study?

Question 5

Organisation matricielle

Answer 5

Term: Matrix organization
Definition: An organizational structure with dual reporting lines.
Example: What are the benefits and risks of a matrix organization?

Question 6

Conduite de projet

Answer 6

Term: Project management
Definition: Planning and executing a temporary endeavor.
Example: What project management methods were used?

Question 7

Objectifs SMART

Answer 7

Term: SMART objectives
Definition: Specific, Measurable, Achievable, Relevant, Time-bound goals.
Example: Did your organization use SMART objectives to guide progress?

Question 8

Cycle de vie organisationnel

Answer 8

Term: Organizational life cycle
Definition: Stages of growth and development of an organization.
Example: At what stage is the company in the organizational life cycle?

Question 9

Benchmarking

Answer 9

Term: Benchmarking
Definition: Comparing processes or performance to industry bests.
Example: Did you use benchmarking to support your recommendations?

Question 10

Vision stratégique

Answer 10

Term: Strategic vision
Definition: Long-term direction defined by leadership.
Example: How does strategic vision shape daily management practices?

Question 11

Empowerment

Answer 11

Term: Empowerment
Definition: Giving employees autonomy and responsibility.
Example: What impact does empowerment have on team productivity?

Question 12

Analyse des parties prenantes

Answer 12

Term: Stakeholder analysis
Definition: Identifying and assessing the influence of stakeholders.
Example: How did you conduct your stakeholder analysis?

Question 13

Processus collaboratif

Answer 13

Term: Collaborative process
Definition: Working jointly with others to reach goals.
Example: What collaborative processes were emphasized in your report?

Question 14

Gestion des talents

Answer 14

Term: Talent management
Definition: Attracting, retaining, and developing skilled individuals.
Example: How is talent management implemented in your case?

Question 15

Bureaucratie

Answer 15

Term: Bureaucracy
Definition: A formal organization with rigid procedures and hierarchy.
Example: Did bureaucracy hinder efficiency in your example?

Question 16

Rendement organisationnel

Answer 16

Term: Organizational performance
Definition: Efficiency and results achieved by the organization.
Example: How do you evaluate the organization’s performance?

Question 17

Audit organisationnel

Answer 17

Term: Organizational audit
Definition: Systematic evaluation of organizational processes.
Example: Did your case involve an organizational audit?

Question 18

Growth hacking

Answer 18

Term: Growth hacking
Definition: Creative strategies to achieve rapid growth on a low budget.
Example: Did you explore any growth hacking techniques in your research?

Question 19

Storytelling de marque

Answer 19

Term: Brand storytelling
Definition: Using narrative to engage audiences and build brand identity.
Example: How effective was brand storytelling in your marketing campaign?

Question 20

Publicité programmatique

Answer 20

Term: Programmatic advertising
Definition: Automated buying of digital advertising.
Example: What advantages does programmatic advertising offer?

Question 21

Micro-influenceur

Answer 21

Term: Micro-influencer
Definition: Social media influencer with a niche but loyal audience.
Example: Why did your strategy focus on micro-influencers?

Question 22

Web analytics

Answer 22

Term: Web analytics
Definition: Measuring and analyzing web activity.
Example: How did you use web analytics to refine the strategy?

Question 23

CRM

Answer 23

Term: Customer Relationship Management (CRM)
Definition: System to manage company’s interactions with customers.
Example: Which CRM system was used and why?

Question 24

Content curation

Answer 24

Term: Content curation
Definition: Selecting and sharing relevant content to target audiences.
Example: How do you integrate content curation into digital strategy?

Question 25

Newsletter

Answer 25

Term: Newsletter Definition: Regular email updates sent to a subscriber list. Example: How effective was the newsletter in engaging users?

Question 26

Taux de clic (CTR)

Answer 26

Term: Click-through rate (CTR) Definition: Percentage of people who click on a link or ad. Example: What was the average CTR of your online ads?

Question 27

SEO local

Answer 27

Term: Local SEO Definition: Optimizing online presence for location-based searches. Example: Was local SEO relevant for your project?

Question 28

Marketing d'influence

Answer 28

Term: Influencer marketing Definition: Partnering with influencers to promote products. Example: How did you select influencers for the campaign?

Question 29

UX writing

Answer 29

Term: UX writing Definition: Crafting content for digital interfaces to improve user flow. Example: How did UX writing enhance the product’s usability?

Question 30

Lead scoring

Answer 30

Term: Lead scoring Definition: Ranking leads based on their readiness to buy. Example: How did you define criteria for lead scoring?

Question 31

Landing page

Answer 31

Term: Landing page Definition: Standalone web page for targeted marketing conversion. Example: How effective was your landing page design?

Question 32

Webinaire

Answer 32

Term: Webinar Definition: Online seminar used for marketing or training. Example: How was the webinar integrated into your communication plan?

Question 33

Vidéo marketing

Answer 33

Term: Video marketing Definition: Using video content to promote or inform. Example: How did video marketing contribute to your strategy?

Question 34

Taux de désabonnement

Answer 34

Term: Unsubscribe rate Definition: Percentage of users opting out of communication. Example: What explains the unsubscribe rate in your campaign?

Question 35

Marketing mobile

Answer 35

Term: Mobile marketing Definition: Marketing strategies focused on mobile devices. Example: Did you consider mobile marketing in your recommendations?

Question 36

Prise de parole fluide

Answer 36

Term: Fluent speech Definition: Speaking smoothly and without awkward pauses. Example: Your fluent speech made your points very clear.

Question 37

Maîtrise du vocabulaire

Answer 37

Term: Vocabulary control Definition: Using a range of vocabulary appropriately. Example: You show good vocabulary control in your field.

Question 38

Intonation

Answer 38

Term: Intonation Definition: Variation in pitch while speaking. Example: Try to use varied intonation to keep your audience engaged.

Question 39

Articulation

Answer 39

Term: Articulation Definition: Clear pronunciation of words. Example: Work on articulation to improve clarity.

Question 40

Cohérence du discours

Answer 40

Term: Speech coherence Definition: Logical consistency and clarity in speech. Example: Your speech coherence helped structure your argument.

Question 41

Pertinence des idées

Answer 41

Term: Relevance of ideas Definition: How closely ideas match the topic and question. Example: Could you make your ideas more relevant to the question?

Question 42

Capacité à reformuler

Answer 42

Term: Rephrasing skills Definition: Ability to reword ideas using synonyms or different structures. Example: Can you rephrase your answer in a simpler way?

Question 43

Gestion du temps

Answer 43

Term: Time management Definition: Ability to allocate time effectively during a presentation. Example: How did you manage your time during the oral presentation?

Question 44

Langage corporel

Answer 44

Term: Body language Definition: Non-verbal communication using posture, gestures, etc. Example: Your body language supports your verbal message well.

Question 45

Écoute active

Answer 45

Term: Active listening Definition: Fully concentrating and responding appropriately. Example: Your active listening helps maintain a good dialogue.

Question 46

Capacité de synthèse

Answer 46

Term: Summarizing ability Definition: Skill to present essential points clearly and briefly. Example: Can you summarize your argument in two key points?

Question 47

Réponse argumentée

Answer 47

Term: Well-argued answer Definition: Response supported with examples or reasoning. Example: You provided a well-argued answer with relevant evidence.

Question 48

Capacité à nuancer

Answer 48

Term: Ability to nuance Definition: Expressing degrees of certainty or conditions. Example: You show the ability to nuance your position effectively.

Question 49

Réactivité spontanée

Answer 49

Term: Spontaneous response Definition: Answering quickly and appropriately without preparation. Example: Your spontaneous response showed good mastery.

Question 50

Registre de langue

Answer 50

Term: Language register Definition: Appropriateness of formal/informal language used. Example: Is your language register suitable for an academic context?