Part 3 Flashcards
What is segmentation-based intervention?
Segmenting and targeting a specific group within a social network to change at the same time. Its based on lifestyle, sociodemohraphics, health status, gender etc.
What is the definition of groups?
A social unit consisting of 3 more individuals interacting with each other with respect to:
- Common motives and goals.
- An accepted division of labor.
- Established status relationships
- Accepted norms and values with reference to matters relevant to the group.
- The development of accepted sanctions, such as raise and punishment, when norms were respected or violated.
What are the psychogical functions of a group?
- Sense of belonging
- Validation -> self-esteem
- Meaning of making, structuring the outside world.
- Identity
What are the two approaches for group membership to influence behavior?
Social identity approach and social norm approach.
What are social norms?
A set of expectations concerning the attitudes, beliefs and behavior of a particular group of people.
What is the social identity approach?
Mental representations of the group (prototype/“I am an academic”). Mapping the prototype on own identity and using it to guide behaviour.
Negative aspects: sigmatized group membership, peer groups for which risky behavior is normative will be more likely to engage in those risky behaviors because they are acting in accordance with their social identity.
What is the definition of peer crowd?
Broader, more distal, macrolevel subcultures sharing a set of behaviors, values, norms and lifestyles. Identification is a cognitive phenomenon rather than purely interactional process.
What is social branding?
Branding for social and environmental change.
Highly stylized marketing approach designed to appeal to Unique values and attitudes of psychographic segments,
What is community empowerment?
The process of enabling communities to increase control over their lives.
What are communities?
Groups of people that may or may not spatially connected, but who share common interests, concerns or identities.
What is empowerment?
Process by which people gain control over the factors and decisions that shape their lives, increase their assets and attributes and build capacities to gain access, partners; networks and/or a voice, in order to gain control.
What does enabling implies?
That people cannot “be empowered” by others; the role of the external agent is to catalyse, facilitate or “accompany” the community in acquiring power.
What are the three points of community empowerment through social media?
- Structural empowerment
- Resourche empowerment
- Psychologic empowerment
What is structual empowerment on social media?
Social media removes the hindrance of participation by affording an avenue for communities to inlove themselves in crises.
It increases the connections, which engages more people to take part in the community activities. Their participation in different forms (liking/sharing) leads to accumulation of recources.
What is resource empowerment on social media?
Social media reduces communities’ dependency on crisis response agencies by providing a holding place for resources that the communities contribute. Community members, through different forms of participation in social media, channel their resources such as localized information onto the platform and, thus, increase the value of the resource pool.
