Part 1 Flashcards
What is the definition of intervention mapping? (Bartholomew, Parcel & Kok 1998)
Intervention mapping is a framework for effective decision making at each step in the intervention development. Makes planning explicit and transparant.
What are the steps and tasks in intervention mapping?
- What is the problem?
- What are the objectives?
- Identifying potential intervention methods.
- Design program materiaal & pretest material.
- Implementation of intervention
- Monitoring and evaluation & measuring effects and processes
What is the definition of intervention?
Intervention is a combination of program elements or strategies designed to produce behavior changes or improve situations among individuals, groups or an entire population.
What is the definition of (NI) network interventions? (Valente, 2012)
NI is the process of using social networks or social network data to accelerate social change, generate influence & achieve desirable outcomes.
What are the components of Network Interventions?
- Individual: Targeting specific individuals in a social network (nodes, influencers, opinion leaders)
- Segmentation: Targeting a specific group within a social network.
- Induction: Generating new connections among individuals, persuade others to adopt the new behavior. (Word of mouth)
- Alteration: Changing the network (removing or adding nodes/connections)
What is the definition of social media interventions?
An internet-based intervention strategy that exploits the affordances (functions) of a social media platform to produce behavior change or improve a situation.
What are the limitations of social media interventions? (Moorhead et al. 2013)
- Lack of reliability of information.
- Lack of confidentiality/privacy
- Quality concerns
- Information overload
- Self-report is the most often used measure
- Self-selection as opposed to randomization.
- Losing lots of participants
What is individual identity?
The extent to which the social media intervention requires that users reveal their identity.
High-identity -> Facebook, Instagram etc., privacy issues & social comparison
Low-identity -> Blogs, Twitter & anonymity attracts trolls
What is group identity?
The extent to which the SMI enables users to identify themselves with a group and relate to each other.
What are the benefits of group identity?
- Sense of belonging to a community with members which are connected through a particular topic.
- Using network-informed association
- Peer-to-peer communcation: social support -> enhances effects of intervention.
What is cognitive load?
The extent to which to social media intervention requires cognitive investment from users.
Determined by:
- Complexity of information
- Modality of information (how it’s communicated)
- Required input from users
What is interactivity?
The extent to which users can..
- .. start a conversation with each other (sharing experience)
- .. give feedback to each other (emotional support)
- .. generate content (sharing information/photo’s)
What is availability (presence)?
The extent to which users can see if someone is online, sense of connectivity in real time.
What is the Medium Theory of Marshall McLuhan?
How humans relate to media How media shape human behaviors
How humans relate to media
- Humans are shaped cognitively by that (new) medium.
- The older function of the human is “amputated” and now it serves to function by interacting with the medium.
EXAMPLE: You used to search actively for a job, now you use LinkedIn.
How media shape human behaviors:
- According to Mcluhan, new media are not ways of relating to us the “real” world; they are the real world.
- All the new media are art forms which have the power of imposing, like poetry, their own assumptions.
What is the focus of medium theory?
McLuhan’s view of media launched a field of research that focuses on the effect of the media technology itself, rather than the effect of the content within the media.
