Pillar 2 premium educational email course Flashcards
(11 cards)
Cool, now
Pillar Number 2 is Creating a Premium Offer — specifically, Educational Email Courses - got it, Educational Email Courses
And freelancers know this, but they try to help in the wrong way: by offering to write things like blog posts, Twitter threads, and social content.
But this is solving the wrong problem, because these are attention assets.
And businesses don’t need more attention—they need more conversion.
So first of all we’re going to give you the five client voice archtypes so you’re able to ghostwrite anything
So zooming out for a second, every business has one big problem: they need more customers.
And luckily, more conversion is easy. All they need is a highly specific, highly valuable bridge connecting their marketing efforts to the product or service they’re selling.
And creating that bridge via Educational Email Courses is exactly what we train you on.
And this is where the “business consultant” piece comes into play.
Rather than offering generic marketing assets, you’re offering premium conversion assets that directly lead to more revenue.
And you can see see how this is different right?
And we actually stumbled into this realization accidentally. For the first year of Ship 30, we were exploding on Twitter, writing viral thread after viral thread. But sales were flat month in and month out.
But then, we implemented our own start writing online 7-day email course, and it literally tripled our run rate overnight.
Why? Because now, we had a clear bridge between the social traffic we were generating and a way to capture that attention onto our email list. But rather than just sending them to a download or a newsletter, we sent them a highly educational, walkthrough email course that both built trust from the jump and trained them to open our emails day after day (which made it easy to sell to them in the future).
And ever since, we’ve had tons of people reaching out asking us how we created ours. But the truth is, we made it ourselves—and have zero capacity to create any more of them.
So there’s currently a wave of people realizing they need them, with no one there who knows how to create them (except for Premium Ghostwriters).
The problem —which is also the opportunity, and why these assets are so valuable—is in order to build a high-quality Educational Email Course, you need to master like 8 different skill sets.
But we’ve turned this entire process into a 1-click template you can download instantly using our exact technology that we’ve tested over hundreds of hours.
And rather than just “teach you” to do this, you’re actually going to start with setting one of these up for yourself—specifically one that educates your market on why they need your services.
And then, once you’ve got the process down, you can duplicate it over and over again for your clients, like a digital conveyor belt.
Gotcha, so does the Premium Offering pillar make sense?
Cool, what questions do you have on that one specifically?
