Pillar Number 3: Premium Outreach Flashcards
(17 cards)
Great, so you see how once you have Premium Positioning and a Premium Offer, finding clients and pitching them becomes 10 times easier, because you’re providing something unique and more valuable than a generic marketing asset?
Perfect, and that leads us nicely into the 3rd pillar.
Pillar Number 3 is Premium Outreach, got it, Premium Outreach
Once you have Premium Positioning and a Premium Offer, client acquisition becomes 10 times easier. So we have to set those up first before we start to find new clients.
Now, from here we teach a “value-first” cold outreach approach that will generate 10x higher response rates than the average cold outreach.
Most freelancer writers reach out with with an offer of what you can do for them, like if they need help writing articles or with their Twitter threads.
Premium Ghostwriters reach out to point out something that can help their business, a low-hanging “quick win” they can implement immediately.
Not only does this lead to higher response rates, it immediately builds trust and authority that you know what you’re talking about (since chances are, they haven’t thought about the idea you suggested).
And just this tweak alone will generate 10 times higher response rates than the average, salesy cold outreach most freelancers use and fail as a result.
And of course, we give you DM scripts, email scripts, and phone scripts—basically everything you need in order to feel comfortable and confident reaching out to talk to people you’ve never talked to before
And what happens when that business owner reads your cold message? They go to your Premium Positioned social profile with your Premium Offer pinned to the top. This means all of your “cold leads” quickly turn into “warm leads” with your educational email course working for you, marketing your services on autopilot.
Gotcha, so does this Premium Outreach strategy make sense?
Cool, what questions do you have on this one specifically?
Great, so are you starting to see how the combination of Premium Positioning, Premium Offer, and Premium Outreach all build on one another?
Now, a few months down the road, you’ll have knocked out the 3 Pillars and be faced with what we call the 10X Choice:
Do you want to double your effort and make 10 times as much, or do you want to keep your $10k/month income and work 1/10th as much so you can…
And honestly, this is the conversation we are enjoying the most. Because we have no doubt you’re going to knock out the first 3 Pillars in just a few weeks. The real work comes later when you have to decide what you actually want.
But don’t worry, we’ll cross that bridge when you get there.
Now, in terms of how we are going to help you achieve these 3 pillars, it’s going to be a trifecta of education, community, and mentorship — got it, education, community, and mentorship.
First, you’re going to get lifetime access to an in-depth, 8-module training portal walking you through each step of becoming a Premium Ghostwriter.
- Positioning
- Offer creation
- Tech
- ChatGPT
- Client outreach & sales scripts
- Client onboarding, fulfillment, and workflow management
It’s everything you would need to go from someone who doesn’t even know what Ghostwriting is to operating a $50k/month Ghostwriting Agency based on Cole’s exact experience doing so.
Each module has videos, text, templates, and an assignment that you will complete and submit to us for review before moving onto the next one. And we designed these to be purely actionable and no-fluff. They’re concise enough for someone who has a full-time job and 3 kids who could only spend 2 hours per week on Sunday morning diving in.
On top of the training portal, you’re going to have access to 4 “clinics” each week to help you implement each of the assignments.
These include:
- A tech & automation clinic to help you with any tech troubleshooting
- A sales and client acquisition call to help you dial in your strategies
- A niche & client research clinic to help you dial in your positioning
- And a weekly “hot seat” consultation where Dickie and Cole will audit one person in the community each week (which will have dozens of golden nuggets that everyone can apply to their setups).*
But these are 100% optional and we’ll only direct you to them if we think you need to attend them that week.
And most importantly, and this is what students have found the most valuable so far, is you’re going to get a 4:1 dedicated mentorship Slack channel with Dickie, Cole, Daniel who is our Head of Automation and Katie who is your Ghostwriting Success Coach.
Why do we do this?
During this program, our team has their sleeves rolled up, in the trenches helping you build all of this out. And having this channel is the only way we can guarantee you get instant access to your questions as they come up throughout the program.
how do you feel about the process? do you feel like thats what you need?
Gotcha, no problem…
So just for clarity here… what’s important to us is ALIGNMENT
…because this isn’t like a course or something where we just give you a bunch of videos and modules and tell you “good luck”
If you come in and do this, we’re rolling up the sleeves and getting in the trenches WITH YOU. We’re fighting this fight with you.
So if we’re going to put our reputation on the line and dedicate not only our resources but our teams time to your success, I want to make sure that money and logistics aside you are BOUGHT IN to the process and you feel like it’s the most effective route to (OUTCOME)
So on a scale of 1-10… 1 being this sounds horrible, I hate this girl, and want to get off the phone and 10 being; this sounds like exactly what I need - where do you feel like you fall in terms of just the process?
Awesome, love to hear it. So from here you’ll process the investment with us on this call and get instant access to the training portal and I’ll invite you to the private Slack Channel with me, Dickie, Cole, Katie, and Daniel right here in the Zoom chat.
From there, you’ll start our Ghostwriting Crash Course with a 30-page document showing you everything there is to know about the world of high-ticket ghostwriting.
Then, Katie will shoot over a welcome video showing you the course guide and instructions to book your Onboarding Call with her which is when you’ll map out your implementation pathway. [Emphasize they can share their specific plan]
Awesome, so you feel good about the process? Something you can see yourself knocking out?
Great, and the investment for the in depth trainings, community support, and private mentorship with Dickie and Cole is just sixty eight hundred bucks.
