plymouth, devon case study Flashcards
(8 cards)
1
Q
what is rebranding?
A
re-imaging a place to attract new tourists and residents
2
Q
why did plymouth have to rebrand?
A
as the city lost its identity after being heavily bombed in WW2 resulting in a lack of visitation
3
Q
what event did Plymouth use to rebrand?
A
the 400th anniversary of the Mayflower setting sail
4
Q
when did the event take place?
A
summer 2020
5
Q
how many attented the festival?
A
approx 250,000
6
Q
what did Plymouth aim to achieve from the event?
A
20% increase in tourism and a 25% increase in visitor spending
7
Q
what was the city rebranded as?
A
the city of hope
8
Q
give an outcome of the project
A
a £25 million heritage museum was constructed by the national lottery
