POST MIDTERM TEXTBOOK Flashcards
What are the components of attitudes?
Affect (emotion - how much someone likes/dislikes an object - positive or negative emotion which constitutes the affectiveness)
Cognition (Knowledge and beliefs about objects and memories)
Behavior (Behavioral tendency to either approach or avoid something or someone)
Ways to measure attitudes?
Likert scale (1 – strongly disagree and 7 – strongly agree)
Response latency (The amount of time it takes for a person to answer)
Centrality of the attitude (calculate how strongly each one is linked to the others)
Implicit attitude measures (IAT)
Physiological indicators (increased heart rate Sweaty palms associated with fear)
What did the chinese couple going in several restaurants prove? Why is this?
They are denied service by only one of the 250 establishments visited
He reached out to those establishments and they said they were not likely to serve people of the Chinese race
This was inconsistent and proved that ATTITUDES HAVE VERY LITTLE EFFECT ON BEHAVIOUR
- this is because attitudes can conflict with other powerful determinations of behaviour (ex. dietting doesn’t work because don’t always win out over other determinants)
- social influence has a strong effect on behaviour
How do highly specific attitudes tend to do a better job of predicting specific behaviors?
People’s attitudes towards different classes of people, places, things, and events are often expressions of attitudes about a stereotypical example of a given category
If we encounter a situation that is not exactly stereotypical, our general attitude “doesn’t apply to that specific situation”
What is introspection?
The examination or observation of one’s own mental and emotional processes. We feel the need to find a “reason” for liking something/someone
Why can behaviour powerfully influence attitudes?
People tend to bring out their attitudes in line with their actions.
“convince” themselves that their actions are right so their attitude must be wrong - so they change their attitude because it is less effort than changing their behaviour.
What is the Cognitive Dissonance Theory ?
Theory that inconsistency between a person’s thoughts, sentiments, and actions create an aversive emotional state (dissonance) that leads to efforts to store consistency
We tend to justify or rationalize our behaviors and to minimize any inconsistencies between our attitudes and actions
Once you’ve made an irrevocable decision, you’ll try to reduce this dissonance, you’ll rationalize. Once people develop a slight preference for one option over the other they distort subsequent information to support their preference
Effort Justification
Tendency to reduce dissonance by justifying the time, effort, or money devoted to something that turned out to be unpleasant or disappointing
Try to justify doing something more when it is unpleasant and you went ex. were paid only small compensation or ex. went through a hard thing to participate in something boring
What is Induced (forced) Compliance?
Subtly compelling people to behave in a manner that is inconsistent with their beliefs, attitudes, or values in order to elicit dissonance and therefore a change in their original attitudes and values
When do we experience dissonance?
Whenever we act in ways that are inconsistent with our core values and beliefs and if:
the behavior was freely chosen
the behavior wasn’t sufficiently justified
the behavior had negative consequences
the negative consequences were foreseeable
What is insufficient justification?
if a person’s behavior is justified by a powerful incentive of some sort, even behavior that dramatically conflicts with the person’s belief won’t produce dissonance
What are negative consequences when talking about dissonance?
If nothing of consequence results from actions that are at variance with our attitudes and values it’s easy to dismiss them as trivial
People experience dissonance only when their behaviors results in harm of some sort
What is foreseeability?
We typically don’t hold people’s responsible for harm they’ve done if the harm wasn’t foreseeable
Negative consequences that aren’t foreseeable don’t threaten a person’s self-image as a moral and decent person so they shouldn’t arouse dissonance
What is Self-affirmation and dissonance?
By bolstering themselves in one area, people can tolerate a bigger hit in other areas
Ex. “I worry about climate change” but driving a SUV every day to work. but it’s OK because “ I put more volunteer hours than everybody”
If someone makes a prejudicial remark we will often let them slide because confrontation is uncomfortable and can have interpersonal costs
Is dissonance Universal?
dissonance might be a phenomenon unique to Westerners
What is Self-perception theory?
The theory that people come to know their own attitudes by looking at their behavior and the context in which it occured and then inferring what their attitude must be
contends that no arousal is involved – people coolly and rationally infer what their attitudes must be in light of their behavior and the context in which it occurred
Ex; I suffered to get in this frat I must like it
What is the crux of self-perception theory?
that we use whatever cues we have available to us to figure out what we think and how we feel
when we’re happy we smile
we don’t like something wearing inclined to push it away
What is the System justification theory?
The theory that people are motivated to see the existing sociopolitical system as desirable, fair, and legitimate
People who are advantaged because of the system have a reason to justify why it’s a good system and same thing for poor people because they feel the need to justify
For example, sometimes women, such as the nurse shown here, report feeling that they deserve to make less money than their male counterparts doing the same work
What is the core of dissonance theory?
People find cognitive inconsistency uncomfortable and therefore try to find ways to relieve the discomfort.
What is the terror management theory?
The theory that people deal with potentially crippling anxiety associated with the inevitability of death by striving for symbolic immortality through Preserving valued cultural world views and by believing that they have lived up to their cultures standards
What are stereotypes?
A belief that certain attributes are characteristic of members of a particular group
Can be positive or negative
Can be accurate or can be completely false
What is prejudice?
Attitudinal and affective response toward a group and its individual members
Negative attitudes generally get the most attention but it’s also possible to be positively prejudiced towards a group
What is discrimination?
A favorable or unfavorable actions directed towards members of a group
Unfair treatment of others because of their group membership and not on their individual characteristics or abilities
What is intergroup bias?
Stereotypes
Prejudice
Discrimination
These all refer to the beliefs, attitudes and behaviors that drive relationships between groups