PR Flashcards

1
Q

an activity that allows the researcher to obtain relevant information regarding the specified research question

A

DATA COLECTION

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2
Q

data collection istrument

A

QUESTIONNAIRES

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3
Q

paper based or electronic tool for collecting information about a particular research interest

A

QUESTIONNAIRES

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4
Q

list of questions of indicators that the participants need to answeer

A

QUESTIONNAIRES

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5
Q

uses ratings to indicate participants level of agreement within a specific statement

A

LIKERT SCALE

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6
Q

uses close ended questions or indicators

A

STRUCTURED

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7
Q

where is structured frequently used?

A

QUANTITATIVE

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8
Q

all ows participants to respond to open ended questions

A

UNSTRUCTURED

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9
Q

composed of both close and open eneded questions

A

SEMI STRUCTURED

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10
Q

advantages of questionnaire

A

QUICK AND EFFICIENT
ENCOURAGES OPENNESS
FLEXIBLE CONVENIENT

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11
Q

disadvantages of questionnaire

A

QUESTIONS MAY BE MISINTERPRETED
PROBLEM IN RESPONSE RATE
LACK OF DEPTH

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12
Q

quantittaive research instrument used ffor assessing various skills and types of Behavior

A

TESTS

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13
Q

scored uniformly across different areas and groups

A

STANDARDIZED

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14
Q

more realiable and valid

A

STANDARDIZED

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15
Q

administered to specific sets of people

A

NON STANDARDIZED

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16
Q

assess one skill and kmowledge to predict one’s ability to perform a certain kind of work

A

APTITUDE TESTS

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17
Q

require the participants to retrieve information from memory

A

RECALL Q

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18
Q

provide questions to choose from the participants only need to select which among the ff

A

RECOGNITION Q

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19
Q

prompts participants to answer in great detail

A

OPEN ENDED QS

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20
Q

requires the participant to supply word or phrases

A

CLOSE TEST

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21
Q

requires the participant to provid eone answer to a question using pure recall

A

IDENTIFICATION

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22
Q

require participants to list items in chronological or not

A

ENUMERATION

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23
Q

composed of stem, a correct answer and foils or distractors

A

MULTIPLE CHOICE

24
Q

requires the participants to match the items in column Awith items in column B

25
requires the participants to choose a answer from two options
DICHOTOMOUS
26
may choices
CLOSE ENDED
27
walang choices
OPEN ENDED
28
interactive
INTERVIEW
29
environment and particpants is controlled
CONTROLLED OBSERVATION
30
only observes no interfere
NATURAL OBSERVATION
31
researcher participates
PARTICIPANT OBSERVATION
32
measures what it is suppose to measure
VALIDITY
33
consistency
RELIABILITY
34
applying numbers to objects according to set of rules
MEASUREMENT
35
4 levels of measuremtn
NOMINAL ORDINAL INTERVAL RATIO
36
you asisgn numbers to objects where diffrent numbers indicate different objects
NOMINAL LOM
37
the number assigned to cases speicify only the order of the cases permiting greeater than/less than
ORDINAL LOM
38
numbers have order but there are also equal intervals between adjacent categories
INTERVAL LOM
39
difference are meaningful but has true zero point
RATIO LOM
40
levels of measurement are also cakled?
RATING SCALES
41
nominal scales consisting of binary items that assume one or two possibke values
BINARY SCALE
42
popular rating scale for measuring ordinal data in social science reaearch
LIKERT SCALE
43
who made likert scale
RENSIS LIKERT
44
sgtrongly disagrree to strongly agree 7
LIKERT SCALE
45
a composite multiitem scale where respondents are asked to indicate their opinions or feelings
SEMANTIC SCALE
46
uses a series of items arranged in increasing order of instensity
GUTTMAN SCALE
47
who made guttman scale?
LOUIS GUTTMAN
48
used to capture a respondents reactions or responses
RATING SCALE
49
seperated by some space suggesting categories are not seperated or equal intervals
BAR CHART
50
only of value when presenting nominal data
PIE CHART
51
have their bars touching indicating intervals or ratio
HISTOGRAM
52
alternative to histogram
FREQUENCY POLYGON
53
describes how data sets are grouped around a central value
measures of central tendecny
54
most common form of reporting central tendency
MEAN
55
midpoint of sitribution
MEDIAN
56
simply the most reported case or incident
MODE