practical Flashcards
1
Q
what is a content analysis?
A
an indirect observation used to analyse qualitative and quantitative data
2
Q
describe the qualitative data in a content analysis
A
- themes and categories
- understanding context
3
Q
describe the quantitative data in a content analysis
A
- numerical
- supports findings
4
Q
what is ‘content’?
A
- something that people have created
- artefacts - demonstrate a conversation
- eg books, films, interviews, websites
5
Q
what do artefacts need to be?
A
- representative
- unbiased
6
Q
summarise the process of a content analysis
A
- data is collected
- researcher reads through or examines data to familiarise
- researcher identifies coding units
- data is analysed by applying coding units
- tally is made each time the coding unit appears
7
Q
what is summative content analysis?
A
turns qual data into quant data to make it measurable
8
Q
what is manifest content?
A
calculating a frequency of an event / content / key words
9
Q
what is latent content?
A
finding a meaning / context for the event
