Pricing strategies at different stages of the product lifecycle Flashcards
(4 cards)
1
Q
What pricing strategies can be used during the introduction
A
-Penetration
-Skimming
-Cost-plus
-Contribution based
-Perceived pricing
2
Q
What pricing strategy can be used during the growth stage
A
-Competitive pricing
-Cost plus
-Contribution pricing
-Perceived pricing
3
Q
What pricing strategy can be used during the maturity stage
A
-Competitive
-Cost plus
-Contribution
-Perceived value
4
Q
What pricing strategy could be used during the decline stage
A
-Cost plus
-Contribution
-Perceived pricing
