Professional Standards Flashcards
(9 cards)
Examples of target audiences
Customers.
Suppliers.
Colleagues.
Managers.
Peers.
Students.
Contractors.
Corporate communication
methods used by an organisation to communicate both internally with employees, and externally with customers and the wider public.
It should help promote the company and help the business meet its aims and objectives.
Examples of target audiences
Customers
Suppliers
Colleagues
Managers
Peers
Students
Contractors
Target audiences
It is important to understand your target audience when communicating or delivering a message.
•You need to decide on the most appropriate communication type and style for your target audience.
•Being aware of the audience type will assist you in making these decisions.
Corporate communication
methods used by an organisation to communicate both internally with employees, and externally with customers and the wider public.
It should help promote the company and help the business meet its aims and objectives.
Marketing communication
Marketing communication (which is also known as ‘marcom’) is the messages and media types that marketers use to communicate with specific target audiences.
Traditional marketing
leaflets and posters,
online and offline marketing,
attraction marketing,
push and pull marketing.
Professional standards
It is important to remain professional and adhere to any organisational house style protocols and set procedures when communicating on behalf of an organisation.
You are a representative and ambassador for the organisation and therefore should live by its values.
Purpose of communication
To inform
•About new products or services
•To confirm
•Meetings, or delivery of products to a customer
•To promote
•New products and service
•To make a request
•Information about data, delivery address etc
•To instruct
•To complete a task
