Promotion Flashcards
1
Q
What is Promotion?
A
Promotion is any method of communication that tries to encourage potential and current customers to buy products
2
Q
Purpose of promotion
A
- Create a positive image of the enterprise in the minds of current and potential customers
- Encourage current and potential customers to buy products
3
Q
Promotional mix definition
A
A combination of promotional methods that can be used to get potential customers to buy products.
4
Q
What the elements of promotional mix?
A
- Direct Marketing
- Advertising
- Sales promotion
- Personal Selling
- Public Relations
