Pshychological, social and situational FACT influence cons. behaviour

Question 1

1. Aspects of consumer behaviour / Psychological

Answer 1

Motives - what drive them to buy
attitudes - how they feel about a product or service
Perceptions - how info about a product and service fits in their worldview

Question 2

2. Social groups and peoples roles

Answer 2

family
references groups
Culture

Question 3

3. Situational factor

Answer 3

The purchase situation is different from the one they are used to.

Swings of moods

Question 4

1. safety needs

Answer 4

pertain physical well being

Question 5

1. Love social needs

Answer 5

Refers to our interactions with each other

Question 6

1. steem needs

Answer 6

Allow people to satisfy the inner desires

Question 7

1. self-actualization

Answer 7

Occurs when a person feel satisfied with their life and how do you live it

Question 8

1. Attitude

Answer 8

A person behave or feeling about behavioral tendencies toward and objective or idea. Three components: cognitive, affective and behavioral

Question 9

1. perception

Answer 9

The process by which people select, organize, and interpret information to form a meaningull picture of the world

Question 10

1. learning

Answer 10

Refers to a change in a person thought that arises from the experience and take place througout consumer decision process

Question 11

2. family

Answer 11

understand families thinking, adolescents

Question 12

2. reference groups

Answer 12

One or more person a customer uses to take a decision

Question 13

2. culture

Answer 13

shared meanings, beleifs, morals, values and customs of a group of people

Question 14

3. Situational factors

Answer 14

Factor affecting consumer decisions, they are specific to shopping situation

1. Purchase situation.
2. Shopping situational. store atmosphere, salespeople
3. Crowding
4. In/store demonstrations
5. Promotions
6. packaging