What determines how much time cons. spend for info Flashcards
1
Q
Factor #1
A
Time and effort in searching versus the benefits derived from the search
2
Q
Factor # 2
A
People with an internal locus of control, spend more than those with external locus of control
internal LOC/Involved more search activities
External LOC/ doensmatter how much time they search the know the answer
3
Q
Factor # 3
A
People who perceive risk( high performance, finacial, social, psychological ) will spend more time than those who not.
perfomance risk. danger poorly perfomed risk
Financial risk . Risk initial purchase
social risk. Other might not regard their purchase well.
Physhicological risk. way people feell if the product harm their image
