Purcome midL3

Question 1

Factor to consider in evaluating messages

Answer 1

Linguistic Landscape
Geosemiotics
Kinds of signs
Online Landscape

Question 2

is the “ Displayed Language “ in a particular space e.g.advertisement s , billboards and other signs

Answer 2

Linguistic Landscape

Question 3

is the study of “Social meaning” of the materials placements of signs and discourses and of our actions in the material world. (Mooney and Evans 2015).

Answer 3

Geosemiotics

Question 4

Principles of Geosemiotics

Answer 4

Indexicality
Dialogicality
Selection

Question 5

Meaning was given to a
sign by a place the sign
was put in.

Answer 5

Indexicality

Question 6

Signs have double
meaning, and they
corresbond to each
other,

Answer 6

Dialogicality

Question 7

One does not see all sign

Answer 7

Selection

Question 8

Kinds of Signs

Answer 8

Regulatory
Infrastructural
Commercial
Transgressive

Question 9

It indicates authority and is legal
or official prohibitions

Answer 9

Regulatory

Question 10

It labels things or directs for the maintenance of a building or any.

Answer 10

Infrastructural

Question 11

Advertises that promotes a product, and event, or service in commerce.

Answer 11

Commercial

Question 12

Unsanctions urban text. It violates (intentionally or accidentally the conventional semiotics or in a wrong place.

Answer 12

Transgressive

Question 13

The more we delve into social media the more we expand out cultural perspectives

Answer 13

online lanscape

Question 14

How to Evaluate messages?

Answer 14

• All media messages are “constructed”.
• Media have embedded values and points of view.
• Each person interprets messages differently.
• Media have commercial, ideological or political interests.
• Media messages are constructed using a creative language having its own
  rules.

Question 15

It is a decision that later turns out to be wrong. You might feel that you made a wrong choice if you are not satisfied with the outcome of the decision.

Answer 15

MISTAKE

Question 16

An error is more formal word and is generally used when the chosen action is compared to a set of rules. The action is considered to be wrong if it is different to the rules .

Answer 16

ERROR

Question 17

Is the study of words, how they are used in sentences, and how they change in different situation.
The study of sentence structure.
Rules and examples shown how the language should be used.

Answer 17

Grammar

Question 18

The principal method of human communication, consisting of words used in a structured and conventional way and conveyed by speech , writing , or gesture.

Answer 18

Language

Question 19

Approach to grammar that is concerned with describing the use of language by native to non- native speakers without reference to proposed norms of correctness or advocacy of rules based on norms.

Answer 19

Descriptive Grammar

Question 20

Approached to grammar that is concerned with establishing norms of correct and incorrect usage and formulating rules based on these norms to be followed by users of the language.

Answer 20

Prescriptive Grammar

Question 21

consisting of multiple letters, symbols or sentences
written or printed work

Answer 21

Text

Question 22

The act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of
mobile devices, desktops/laptops, or other type of
compatible computer

Answer 22

Texting

Question 23

a communication in writing, in speech, or by signals and symbols

Answer 23

Message

Question 24

The study of sign and symbols, and their use as interpretation

Answer 24

Semiotic

Question 25

The 2 proponent of semiotic

Answer 25

Ferdinand de Sassure Charles Sandes Pierce

Question 26

a successful understandable form of communication

Answer 26

Sign

Question 27

Key component of sign

Answer 27

Signifier and signified

Question 28

-physical forms of a sign used to convey meaning such as sounds, images or letters, or any materials that signifies.

Answer 28

Signifier

Question 29

- it is personal interpretation of a signifier or the concept that a signifier refers to, the meaning it conveys.

Answer 29

Signified

Question 30

Form of signifiers

Answer 30

icon symbol Index

Question 31

A physical resemblance to the object — map, sound or picture.

Answer 31

Icon

Question 32

No physical resemblance such as toilet door, brand or warning sign.

Answer 32

Symbol

Question 33

The physical connection between a signifier and the signified. It means that the signifier cannot exist without the physical presence of the signified.

Question 34

Two component of signified

Answer 34

Detonation Connotation

Question 35

Literal meaning of sign.

Answer 35

Denotation

Question 36

Meaning to the individual

Answer 36

Connotation

Question 37

A Diverse array of media technologies that reaches a large audience via mass communication

Answer 37

Mass media

Question 38

the distribution of information via large scale to a wide rang of people

Answer 38

Mass communication

Question 39

A text may be defined as multimodal when it combines two or more semiotic system. Linguistic: vocabulary, structure, grammar of oral/written language. Visual: color, vectors and viewpoint in still and moving images.

Question 40

Additional type of multimodal text

Answer 40

Transmedia

Question 41

These include the use of various platforms in storytelling involving the audience. The use of additional material in story telling combined with digital platforms enable a more participative story telling experience that may be used in entertainment, in advertising or business and for social change.

Answer 41

TRANSMEDIA