Qualitative Methods Flashcards
(25 cards)
What is qualitative analysis?
A non-numerical examination of meaningful patterns and how conclusions are drawn.
What are the three approaches to theory in qualitative analysis?
Inductive (Start with data, then finds theory (qualitative), prior data/research, and deductive (theory emerges from data (quanitative)).
What patterns do researchers look for in qualitative data?
Similarities, differences, frequencies, causes, and consequences.
Name six types of pattern analysis.
Frequency, Magnitude, Structure, Process, Cause, Consequence.
What is grounded theory?
An inductive method where theory emerges during ongoing data collection and analysis.
What is the constant comparative method?
Comparing data continuously to identify emerging patterns and concepts.
Why were focus groups used in the gay Asian men study?
The topic was sensitive, and individual interviews might not be as effective.
What were key findings of the gay Asian men study?
Mixed experiences of inclusion and racism; white preference for whites; fetishization by older white men.
What is univariable analysis?
Examines one variable at a time using descriptive and inferential stats.
Match the measurement level:
Nominal, Ordinal, Interval, Ratio
Nominal = names only (mode)
Ordinal = ordered categories (median)
Interval = numerical, no true zero (mean)
Ratio = numerical, true zero (mean)
What is the mode?
The most frequently occurring value in a dataset
What is the median?
The middle value when data is ordered.
What is the mean?
The average of all values.
What is standard deviation?
A measure of how spread out values are around the mean.
What does a normal distribution look like?
Symmetrical and bell-shaped.
What is positive skew?
The tail is on the right (most values are low).
What is negative skew?
The tail is on the left (most values are high).
What is bivariate analysis?
Examining the relationship between two variables.
What is a crosstab?
A table showing relationships between two categorical variables.
What is the chi-square test (χ²)?
Tells if a relationship between variables is statistically significant (p < 0.05)
What is Gamma used for?
Measures strength and direction between two ordinal variables.
What does a positive Gamma mean?
As one variable increases, so does the other.
What does a negative Gamma mean?
As one variable increases, the other decreases.
What were the four consumer types?
Mainstream, Material Goods, Low-Level, Sustainable.
