Qualitative research

Question 1

Typical feartures

Answer 1

Focus on the PROCESS (the How)
rather than outcomes

Interested in MEANING –
understand multiple realities

The qualitative RESEARCHER
is the primary instrument for
data collection and analysis

Question 2

Typical process

Answer 2

Qualitative research involves FIELDWORK-
natural setting

Includes DESCRIPTION of the researcher

The process is INDUCTIVE in that
the researcher builds abstractions,
concepts, hypotheses, and theories
from details (bottom-up)

Question 3

Interpretation

Answer 3

IDIOGRAPHIC INTERPRETATION –
in regard to particulars of a case

EMERGENT DESIGN lies in
its negotiated outcomes,
(it’s the subjects’ realities negotiated
with human data sources)