Quality sparkling wines Flashcards
(14 cards)
How is sparkling wine quality defined?
Quality is defined as the measure of success with which the wine fulfills all the factors important to the ‘Target wine style’
Quality is influenced by the winemaker, customers, critics, buyers, and social factors.
What drives the target wine style for sparkling wine?
Customer requirements and demands, considering both wanted and unwanted attributes
The formulaic representation of wine style is: ‘Wine style = a x sensory item1 + b x sensory item 2 – c x sensory item 3 + d x functional item 1 + e x ethno cultural requirement 1’.
What is the relationship between winemaking decisions and customer perception?
More ‘correct’ decisions lead to customer acceptance, while ‘incorrect’ decisions lead to unacceptability
The winemaking process is a series of interconnected decisions transforming grapes into wine.
What are the categories of customer demands in sparkling wine?
- Sensorial/Organoleptic
- Purpose/Function
- Technical
- Financial
- Logistical
- Psychological/Sociological
These categories encompass various aspects influencing customer preferences.
What factors are included in the organoleptic demands of sparkling wine customers?
- Genetic
- Cultural
- Experiential
- Sensory inputs (visual, olfactory, gustatory, somatosensory, auditory)
These factors relate to subjective aspects and sensory experiences.
What are the functional demands of sparkling wine?
- Use as a drug/intoxicant
- Beverage
- Meal accompaniment
- Gift
- Collectable
- Celebratory uses
- Relaxation
- Aperitifs
- Conspicuous consumption
Functional demands cover immediate and future purposes.
What explicit and implicit technical factors affect sparkling wine?
- Explicit: origin, sweetness, colour, variety, maturity
- Implicit: viticulture, variety, terroir, dosage, oak usage, fruit maturity, non-traditional methods, processing techniques, alcohol content
Both explicit and implicit factors shape the technical profile of the wine.
What financial aspects influence sparkling wine production?
- Value for money
- Cost of production
- Profit margins
- Supply & demand dynamics
- Taxation
Financial considerations affect all stakeholders in the production process.
What logistical factors are important for sparkling wine?
- Supply
- Availability
- Transport
- Lead times
- Production times
Logistical aspects ensure that the wine reaches consumers efficiently.
What psychological/sociological constraints impact sparkling wine customers?
- Social grades
- Ethno-cultural influences
- Historical factors
- Brands
- Legal aspects
- Ethical considerations
- Health concerns
These constraints shape customer perceptions and choices.
True or False: The quality of sparkling wine is solely determined by the winemaker.
False
Quality is influenced by multiple stakeholders, including customers and social factors.
Fill in the blank: Understanding the target customer’s demands is crucial in defining the desired _______.
[wine style]
Recognizing customer preferences helps in shaping the final product.
What is the impact of production costs on sparkling wine?
Production costs influence profit margins, supply dynamics, and customer willingness to pay
Costs include grapes, oenological inputs, packaging, overheads, and financial costs.
What is an example of a psychological/sociological influence in sparkling wine marketing?
Ethical considerations such as vegetarian, vegan, or Fairtrade labels
These influences can affect consumer decisions and brand perception.
