Quarter 1 Module 6: The 7P’s and Branding

Question 1

4 P’s of Marketing Mix?

Answer 1

Price
Place
Promotion
Product

Question 2

7P’s of Marketing Mix?

Answer 2

Product, Price, Place, Promotion, People, Process, and Physical Evidence

Question 3

Refers to anything that’s being sold- a physical product, service or experience.

Answer 3

Product

Question 4

_____ doesn’t only refer to a physical store but rather a place when
there is an interaction between seller and a buyer.

Answer 4

PLACE

Question 5

is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer.

Answer 5

distribution channel

Question 6

refers to a person who finally sells his/her products direct to the
consumer.

Answer 6

Retailer

Question 7

is someone who purchased product in a large quantity in lower price
and sell it to the retailer.

Answer 7

Wholesaler

Question 8

direct transaction by the manufacturer to the consumer

Answer 8

Zero Stage

Question 9

the producer sells the product to the retailer and turns it to the
consumer.

Answer 9

One Stage

Question 10

this channel is applicable where the products are distributed
over a wide area

Answer 10

Two Stage

Question 11

you set should reflect your customer’s perceived value of your
product, correlate with your budget.

Answer 11

Price

Question 12

is more than advertising your
product but more on raising awareness of a brand, product or service within a market.

Answer 12

Promotion

Question 13

are regarded as the ultimate marketing strategy.

Answer 13

People

Question 14

“First impression lasts.” Every consumer are looking how the product reveal its appearance outside which is one of the great technique that affects the decision of the consumers to buy.

Answer 14

Packaging

Question 15

This element concerns on how a product is recognized in
the marketplace through the integration of the 4P’s (product,
price, promotion and place).

Answer 15

POSITIONING

Question 16

means “the use of a name, term, symbol, or design, or a combination
of these, to identify a product” (Caanon, Perrault, and Mc Carthy (2008). It comprises the use of brand names, trademarks, and any other system of product identification.

Answer 16

Branding

Question 17

The _______________ of marketing mix symbolize the collection of ______ elements that are necessary in implementing and assessing marketing strategies.
A. 3 P’s, three
B. 7 P’s, seven
C. 4 P’s, four
D. None of the choices

Answer 17

C. 4 P’s, four

Question 18

It indicates the enterprise’s overall game plan for reaching customers and turning them into customers of their products and services is called __________.
A. Marketing
B. Marketing Plan
C. Marketing Mix
D. Marketing Strategy

Answer 18

D. Marketing Strategy

Question 19

What do you call an element of a marketing mix considered to be the ultimate marketing strategy?
A. Packaging
B. Promotion
C. People
D. Product

Answer 19

B. Promotion

Question 20

An element of marketing mix that said to be the center of marketing strategy?
A. Place
B. Product
C. Price
D. Positioning

Answer 20

C. Price

Question 21

The tradition marketing mix is compose of 4P’s which is usually direct to products. The additional 3 P’s or the extended marketing mix focuses on service. Which of the following is an extended marketing mix?
A. Product
B. Price
C. Place
D. Positioning

Answer 21

D. Positioning

Question 22

The following are the role of promotion in a business, except?
A. Advertising only
B. Raising awareness to the brand
C. Encourage and persuade
D. Make product known & acquire market

Answer 22

A. Advertising only

Question 23

What would be the best promotional strategy for niche products like vintage car
or rare orchid grower?
A. Radio promotion
B. TV promotion
C. Personal Selling
D. Specific Trade show

Answer 23

D. Specific Trade show

Question 24

Which of the following statements is true about the place or location of a business?
A. The product is produced and consumed in the same place
B. The place of the raw materials should be the production place.
C. The service produce and consumption of it is the same place.
D. The location of the owner should be the place of production of the business.

Answer 24

C. The service produce and consumption of it is the same place.

Question 25

Which of the following statement best describe the 7P’s of marketing mix? A. The most significant elements in the product and services that provides support to the products. B. The method of sending the products to the consumers by means of different distributing channel. C. The correct implementation and blended combination of the marketing mix, may achieve a successful marketing goal. D. The process of communication strategies to persuade or encourage customers to increase the demand and create loyalty to the product.

Answer 25

D. The process of communication strategies to persuade or encourage customers to increase the demand and create loyalty to the product.

Question 26

It is the use of a name, term, symbol, or design, or combination of these, to identify a product is called ________________. A. Branding B. Patent C. Copyright D. Trademark

Answer 26

A. Branding

Question 27

It includes only those words, symbols, or marks that are legally registered for use of single company? A. Branding B. Patent C. Copyright D. Trademark

Answer 27

D. Trademark

Question 28

Which of the following is an important of branding in an enterprise? A. Increase awareness and recognition B. Support Advertising C. Creates New Market D. All of the choices

Answer 28

D. All of the choices

Question 29

I. Branding and brand equity development should go separately with Positioning. II. Brand names connect a product with the benefits a customer can expect. A. True, true B. False, false C. True, false D. False, true

Answer 29

D. False, true

Question 30

Suppose you have a product ready to be position in the market. How you will brand your product? A. By connecting the product and the benefits expected by customer B. By giving a name easy to pronounce and give undesirable images. C. By giving a long and simple brand name that differentiate from others. D. None of the choices.

Answer 30

A. By connecting the product and the benefits expected by customer