Quarter 1 Module 7: Develop a Brand Name

Question 1

________ is a mark of distinction that can be sensed usually in the form of names or terms, signs, or symbols, design elements, or even a combination of these, and is utilized for the purpose of identifying and distinguishing the goods or services of one provider from another.

Answer 1

Brand

Question 2

the trademarked name by which the product is to be known
and is registered through the Intellectual Property office.

Answer 2

Trade name

Question 3

the category in which the brand would fall under.

Answer 3

Generic category

Question 4

the visual symbol or image that will identify the product.

Answer 4

Logo

Question 5

an optional catch phase.

Answer 5

Tagline

Question 6

aside from the actual logo, brands can also be represented with
distinctive visual identifiers.

Answer 6

Visual cues

Question 7

In developing a brand name, what strategy are products or services brand shall be representing?
a. trademark criteria
b. market information
c. product information
d. brand name objectives

Answer 7

c. product information

Question 8

What should the brand name accomplish in the minds of consumers?
a. trademark criteria
b. market information
c. product information
d. brand name objectives

Answer 8

b. market information

Question 9

Who are the target markets that the brand will be catering to?
a. trademark criteria
b. market information
c. product information
d. brand name objectives

Answer 9

b. market information

Question 10

This refers to the name that should it have a distinctively Filipino flair or should it be more global in nature?
a. trademark criteria
b. market information
c. product information
d. brand name objectives

Answer 10

a. trademark criteria

Question 11

What term is refers to a brand name that can be name of people such as the founders or even historical people?
a. eponyms
b. synthetic
c. descriptive
d. symbolic or image-driven

Answer 11

a. eponyms

Question 12

Which means that the brand name is not a dictionary word but is instead an invented one?
a. eponyms
b. synthetic
c. descriptive
d. symbolic or image-driven

Answer 12

b. synthetic

Question 13

The following are steps to develop a brand name except.
a. create the name
b. develop the Brand Strategy
c. develop the Creative Theme
d. the name speaks of what it promise to deliver

Answer 13

d. the name speaks of what it promise to deliver

Question 14

If the brand was a person, what would be its personality?
a. font
b. visual cues
c. brand personality
d. inferences and connotations

Answer 14

c. brand personality

Question 15

These are medium and material that has its own particular characteristic and can have an effect on the overall response to branding efforts.
a. font
b. visual cues
c. acceptable uses and materials
d. inferences and connotations

Answer 15

c. acceptable uses and materials

Question 16

This refers to the registered name of the product to be known.
a. logo
b. trade name
c. visual cues
d. generic category

Answer 16

b. trade name

Question 17

This refers to visual symbol or image that will identify the product.
a. logo
b. colors
c. scents
d. shapes

Answer 17

a. logo

Question 18

This will answer in which the brand would fall under, such as beverage, search engine or quick service restaurant.
a. scents
b. tastes
c. visual cues
d. generic category

Answer 18

d. generic category

Question 19

This refers to the actual shape or form of the product or packaging.
a. colors
b. scents
c. shapes
d. tastes

Answer 19

c. shapes

Question 20

This refers to an optional catch phase.
a. colors
b. scents
c. shapes
d. tagline

Answer 20

d. tagline

Question 21

Which of the following can make your brand name memorable?
a. it is confusing
b. it sounds good to the ear
c. make it sounds like something else
d. do not consider customer impression

Answer 21

b. it sounds good to the ear