Questionnaire Design Flashcards
(8 cards)
What is a questionnaire?
A questionnaire is a research instrument consisting of a series of questions (or other types of prompts) for the purpose of gathering information from respondents. The questionnaire was invented by the Statistical Society of London in 1838 (Gillham2008)
What are the different types of questionnaires?
- Personally administrated questionnaires
- Mail questionnaires
- Electronic/online questionnaires
What are personally administered questionnaires?
They are given face to face by the researcher
Advantages:
*Can explain questions
*High response rate
Disadvantages:
*Time-consuming
*Needs travel
What are mail questionnaires?
They are sent through post or courier services
Advantages:
*Can reach remote islands
*Respondents can complete in their own time
Disadvantages:
*Low response rate
*Takes time to receive replies
What are electronic/online questionnaires?
They are shared through email, websites or social media
Advantages:
*Fast and low cost
*Easy to collect and analyse data
Disadvantages:
*Not everyone has internet access
*Some may ignore it or not take it seriously
What are the principles of wording?
The central part of any questionnaire is devoted to the questions asked so developing a questionnaire that is understood by the respondents is a careful task.
The principles of wording refer to such factors:
1.Appropriateness of the content of the questions
2.How questions are worded and the level of language sophistication used.
3.The type and form of questions asked
4.The sequencing of the questions
5.The personal data sought from the respondents.
What are the principles of measurement?
Principles of measurement ensure that the data collected are related to the research questions driving your empirical research.
Researcher should be mindful to collect valid data because:
1.It is important to specify and define the concept your research is based
2.To come up with the most accurate instrument
3.Analytic use of the questions
4.Specify respondent’s tasks
5.Asses the reliability and validity of the instrument
What are the ethics that a researcher must follow?
- Guarding and saving the information from the respondents strictly.
- Intrusive information should not be solicited.
- Self-esteem and self-respect should not be violated.
- No respondent should be forced.
- Researcher should make explicit his/her assumptions, expectations and biases.
- Be familiar with anti-spam legislation and guidelines.
- Do not misrepresent the data that is collected while reporting.
