Questions 81-120 Flashcards
(40 cards)
A key reason for choosing board members is because:
1.
other board members want to listen to their opinions.
2.
of what they can do for the organization.
3.
they have high status in the community.
4.
physicians will listen to them.
2.
of what they can do for the organization.
The bylaws of healthcare organizations should include which of the following?
1.
Committee scope and function
2.
The privileges of the medical staff
3.
The names of the stockholders in the organization
4.
Composition of the governing board, committees and officers
Composition of the governing board, committees and officers
Successful approaches to strategic planning include:
- a well-written mission statement, long-range plan and fiscal plan plus the history and discussion surrounding them.
- avoidance of high-risk decisions.
- not paying attention to the competitor’s activity.
- using rules and past experience as a guide to future action.
a well-written mission statement, long-range plan and fiscal plan plus the history and discussion surrounding them
The primary challenge facing a prospector is:
- protecting and increasing current service (product) or market share through technical efficiency, cost improvements or differentiation strategies.
- managing diversification successfully, to guard against expanding too rapidly or into areas where they have little knowledge.
- managing simultaneously the difficult task of pursuing new markets and services while avoiding erosion of current services in existing markets.
- creating stability by sticking with a strategic plan long enough to accumulate experience and to develop consistent leadership, avoiding random diversification efforts.
managing diversification successfully, to guard against expanding too rapidly or into areas where they have little knowledge.
In the introductory stage of the product life cycle:
- The introductory stage can be very short.
- The introductory stage can be very long.
- sales or revenue growth is slow.
- all of the above.
- all of the above.
The primary task of marketing is to:
- bring about voluntary and involuntary exchanges of values.
- attract new advertisers.
- bring about voluntary exchanges of values.
- advertise new and existing services.
bring about voluntary exchanges of values.
It would be incorrect to say that:
- an organization’s image is a function of all that the organization has done as well as what it has attempted to communicate.
- people’s images of an organization always reflect their true attitudes toward the organization.
- an organization’s image is largely the result of public relations, advertising, selling and communication efforts.
- responsibility for the creation of the organization’s image does not lie merely with the marketer.
an organization’s image is largely the result of public relations, advertising, selling and communication efforts.
It is important to understand the consumer adoption process because:
- the organization may be able to convince the consumer to pass over the awareness, interest and evaluation stages, moving directly to trial.
- it is important to have the communications plan for the new product/service address the late majority and laggards as well as the innovators.
- word of mouth and personal influence play little to no role in the consumer adoption process.
- people differ significantly in their likelihood to try a new product/service, a factor that should affect an organization’s communications plans for its new product/service.
people differ significantly in their likelihood to try a new product/service, a factor that should affect an organization’s communications plans for its new product/service.
All of the following are methods used to forecast future demand except:
- target buyer intention surveys.
- performance of an environmental assessment.
- estimation of a competitor’s current customer base.
- estimate of future demand by “middlemen.”
estimation of a competitor’s current customer base.
Which of the following can be used to establish marketing budgets?
- The affordable method
- Objective and task method
- Competitive-based method
- All of the above
All of the above
All of the following statements are true except that:
1.
much of the art of forecasting relies on the opinions of experts.
2.
forecasting, if correctly performed relying on technological forecasting approaches, is an exact science.
3.
forecasting includes applying the rates of anticipated future change to the current status to predict the future.
4.
qualitative data are often used in developing assumptions on which quantitative forecasting can be constructed.
forecasting, if correctly performed relying on technological forecasting approaches, is an exact science.
Which of the following environmental assumptions for the next decade is not reasonable?
1.
Cost containment pressures will continue to be a dominant factor in the delivery of health services.
2.
There will be decreased morbidity (substance abuse, violence, accidents, etc.) due to increased marketing efforts and technological advances.
3.
Continued growth in new technologies will focus on cost-saving technologies that move care from inpatient settings to out-of-hospital settings.
4.
There will be continuing efforts to measure and assure quality of healthcare services.
There will be decreased morbidity (substance abuse, violence, accidents, etc.) due to increased marketing efforts and technological advances.
Of the four following advertising media, which potentially has the maximum selectivity in reaching defined target audiences? 1. Local radio 2. Direct mail 3. Network TV 4. Outdoor advertising
Direct mail
The major value of job analysis is that it is:
- used to establish wage levels.
- the best method for identifying the need for employees.
- the cornerstone of human resources management activities.
- valid for a long period of time.
the cornerstone of human resources management activities.
Comparative methods of performance appraisal that compare one manager to another to determine performance ratings:
- are solely based on desired organizational outcomes.
- are time consuming and useful only for relatively small groups of employees.
- are objective measures of performance.
- require the use of only one rater to achieve consistency of measurement.
are time consuming and useful only for relatively small groups of employees.
A system for providing reward for improvement in productivity should:
- be group-based to reinforce teamwork and cooperation.
- focus on nonfinancial rewards only.
- be integrated into the organization’s employee appraisal system.
- focus on both nonfinancial and financial rewards.
focus on both nonfinancial and financial rewards
Vertical job enlargement:
- gives individual workers responsibility for control of decision making over task-related decisions.
- has been universally accepted by all employees.
- must involve supervisor and subordinate in a participative process.
- expands an individual’s job by assigning additional steps in the production process.
must involve supervisor and subordinate in a participative process.
A stop-gap measure that a health service executive might use to manage intergroup conflict, which allows people to cool down and regain perspective, is:
- smoothing.
- bargaining.
- integrative problem solving.
- appealing to super ordinate goals.
Smoothing
Work groups informally govern the amount and quality of work of individuals within the group through: 1. performance norms. 2. behavior norms. 3. standard operating procedures. 4. job descriptions.
performance norms
As a minimum, an organization demonstrates “good faith” in collective bargaining with a union by:
- appointing a representative who may not have the power to negotiate agreements to meet with the union.
- rejecting union proposals without having to offer counterproposals.
- bargaining individually with employees or offering them individual contracts even though bargaining has been requested by the majority representative.
- receiving union proposals and meeting with the union from time to time to discuss the proposals.
receiving union proposals and meeting with the union from time to time to discuss the proposals.
Large, multidisciplinary work groups with health services organizations are likely to suffer from:
- “groupthink,” when individuals strive toward harmony and unanimity at the expense of good decision making.
- “free-riding,” when individuals can benefit from the work of the group without making a suitable contribution.
- “risky shift,” when individuals ignore potentially dangerous outcomes and choose high-risk alternatives.
- “behavioral transference,” when the values and norms of other work groups are discounted.
“free-riding,” when individuals can benefit from the work of the group without making a suitable contribution.
The major benefit of the integrative dimension of negotiation over the distributive dimension is that the:
- value of the Best Alternative to a Negotiated Agreement is increased.
- value of the Best Alternative to a Negotiated Agreement is decreased.
- complexity of the negotiation process is simplified.
- amount of resources to be distributed is increased, allowing both parties to reach their reservation prices.
amount of resources to be distributed is increased, allowing both parties to reach their reservation prices.
As managerial vacancies occur, the availability of well-trained individuals who understand the organization’s mission, values, culture and strategy is enhanced by:
1.
the use of an executive search firm to fill managerial vacancies.
2.
rotation of managerial responsibilities among the organization’s executives.
3.
the use of an effective succession planning program.
4.
uniform management development programs for midlevel and senior-level managers.
the use of an effective succession planning program.
Capital rationing in the investment decision process refers to the:
- decision on which of the proposed capital projects will be funded.
- decision on the total amount of funds available for capital projects.
- decision on the financial merits of each proposal.
- decision on the amount of funds to be borrowed for capital projects.
decision on which of the proposed capital projects will be funded.
