Quiz #2: Chapter 4 (Part 2)

Question 1

Baby boom

Answer 1

high income, education, tech savvy, “anti-aging products”

Question 2

Gen X

Answer 2

highly educated, women more educated than men, getting married

Question 3

Gen Y

Answer 3

two sub-markets (older teens and young adults), tech savvy, market for automobiles

Question 4

Gen Z

Answer 4

digital natives, ethnic diversity, two-parent households, $200B in purchase power

Question 5

Social class

Answer 5

status hierarchy by which groups and individuals are classified, by esteem and prestige

Question 6

Single-variable indexes

Answer 6

occupation, education, income

Question 7

Composite-variable indexes

Answer 7

Hollingshead’s Index, Warner’s index, socioeconomic status score

Question 8

Newspaper subscriptions

Answer 8

middle-class consumers use more

Question 9

Choice of magazines (lower-middle class)

Answer 9

Reader’s digest, ladies home journal

Question 10

Choice of magazines (upper-middle class)

Answer 10

time, the new yorker

Question 11

“impulsive” shopping is done the most by

Answer 11

lower-class women

Question 12

Social class and leisure: lower-class

Answer 12

bowling, hunting, casinos

Question 13

Social class and leisure: middle-class

Answer 13

team sports, cards, shopping

Question 14

Social class and leisure: upper-class

Answer 14

golf, polo, operas