Quiz #2: Chapter 4 (Part 2) Flashcards

(14 cards)

1
Q

Baby boom

A

high income, education, tech savvy, “anti-aging products”

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2
Q

Gen X

A

highly educated, women more educated than men, getting married

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3
Q

Gen Y

A

two sub-markets (older teens and young adults), tech savvy, market for automobiles

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4
Q

Gen Z

A

digital natives, ethnic diversity, two-parent households, $200B in purchase power

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5
Q

Social class

A

status hierarchy by which groups and individuals are classified, by esteem and prestige

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6
Q

Single-variable indexes

A

occupation, education, income

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7
Q

Composite-variable indexes

A

Hollingshead’s Index, Warner’s index, socioeconomic status score

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8
Q

Newspaper subscriptions

A

middle-class consumers use more

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9
Q

Choice of magazines (lower-middle class)

A

Reader’s digest, ladies home journal

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10
Q

Choice of magazines (upper-middle class)

A

time, the new yorker

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11
Q

“impulsive” shopping is done the most by

A

lower-class women

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12
Q

Social class and leisure: lower-class

A

bowling, hunting, casinos

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13
Q

Social class and leisure: middle-class

A

team sports, cards, shopping

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14
Q

Social class and leisure: upper-class

A

golf, polo, operas

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