Quiz #2: Chapter 4 (Part 2) Flashcards Preview

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Flashcards in Quiz #2: Chapter 4 (Part 2) Deck (14)
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1

Baby boom

high income, education, tech savvy, "anti-aging products"

2

Gen X

highly educated, women more educated than men, getting married

3

Gen Y

two sub-markets (older teens and young adults), tech savvy, market for automobiles

4

Gen Z

digital natives, ethnic diversity, two-parent households, $200B in purchase power

5

Social class

status hierarchy by which groups and individuals are classified, by esteem and prestige

6

Single-variable indexes

occupation, education, income

7

Composite-variable indexes

Hollingshead's Index, Warner's index, socioeconomic status score

8

Newspaper subscriptions

middle-class consumers use more

9

Choice of magazines (lower-middle class)

Reader's digest, ladies home journal

10

Choice of magazines (upper-middle class)

time, the new yorker

11

"impulsive" shopping is done the most by

lower-class women

12

Social class and leisure: lower-class

bowling, hunting, casinos

13

Social class and leisure: middle-class

team sports, cards, shopping

14

Social class and leisure: upper-class

golf, polo, operas