Flashcards in Quiz #2: Chapter 4 (Part 1) Deck (12)
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1
Bases for segmentation
geography, demographics, psychographics, behavior
2
What predicts needs/wants the best?
psychographics
3
What are the bases for geographic segmentation?
region, city vs rural, climate, density
4
What are the bases for demographic segmentation?
age, gender, income, ethnicity, etc.
5
What are the bases for psychographic segmentation?
lifestyle, personality
6
What are the bases for behavior segmentation?
occasions (like Black Friday), benefits, user status, usage rates, loyalty status
7
What are the American generations?
Pre-Depression, depression, baby boom, gen x, gen y, tweens
8
What are the four segments of the mature market?
healthy indulgers, ailing outgoers, healthy hermits, frail recluses
9
Healthy indulgers
7M, rapidly growing, condos, cruises, group travel
10
Ailing outgoers
18M, retirement communities, discounts
11
Healthy hermits
20M, DIY market
12
