Quiz #2: Chapter 4 (Part 1) Flashcards Preview

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Flashcards in Quiz #2: Chapter 4 (Part 1) Deck (12)
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1

Bases for segmentation

geography, demographics, psychographics, behavior

2

What predicts needs/wants the best?

psychographics

3

What are the bases for geographic segmentation?

region, city vs rural, climate, density

4

What are the bases for demographic segmentation?

age, gender, income, ethnicity, etc.

5

What are the bases for psychographic segmentation?

lifestyle, personality

6

What are the bases for behavior segmentation?

occasions (like Black Friday), benefits, user status, usage rates, loyalty status

7

What are the American generations?

Pre-Depression, depression, baby boom, gen x, gen y, tweens

8

What are the four segments of the mature market?

healthy indulgers, ailing outgoers, healthy hermits, frail recluses

9

Healthy indulgers

7M, rapidly growing, condos, cruises, group travel

10

Ailing outgoers

18M, retirement communities, discounts

11

Healthy hermits

20M, DIY market

12

Frail recluses

home and lawn care services, health care