Quiz 3

Question 1

self report

Answer 1

common type of measure. subjective measures

Question 2

observational measures

Answer 2

common type of measure. objective, collected through unbiased, standardized methods

Question 3

Physiological measure

Answer 3

common type of measure, bodily responses (heart rate etc. )

Question 4

nominal

Answer 4

scale of measurement. unordered categories

Question 5

ordinal

Answer 5

scale of measurement. ordered categories (1st, 2nd, 3rd place)

Question 6

interval scale

Answer 6

scale of measurement. has no true zero

Question 7

ratio scale

Answer 7

scale of measurement. has an absolute zero

Question 8

reliability

Answer 8

how consistent are the results?

Question 9

validity

Answer 9

is a test measuring what it is supposed to be measuring?

Question 10

test-retest reliability

Answer 10

if you took a test right now and then in a month, would you get the same score?

Question 11

interrater reliability

Answer 11

2 people observing should end up with the same number/observations

Question 12

internal reliability

Answer 12

someone should be consistent throughout the test

Question 13

correlation coefficient

Answer 13

value that determines how strong a correlation is, -1 to 1, -1 and 1 are stronger than anything in between/closer to 0

Question 14

cronbach’s alpha

Answer 14

a way to measure internal reliability, scale of 0-1, 1 is 100% reliability

Question 15

construct validity

Answer 15

are we measuring what we are supposed to be measuring? (ex: measuring how much someone loves animals)

Question 16

face validity

Answer 16

does the measure make plausible sense?

Question 17

content validity

Answer 17

the extent that a a test or measure fully represents the concept that it is intended to assess (example: testing someone over the whole book, not just the first chapter)

Question 18

criterion validity

Answer 18

making sure test or method matches up with something that’s alreay know to measure the same thing well (example: math test vs math grades)

Question 19

convergent validity

Answer 19

establishes construct validity- different tests or wyas of measuring something give the same idea about what we are studying (ex: basketball skills)

Question 20

divergent validity

Answer 20

determines if test is focused on one thing and not getting confused with other things (ex: measuring JUST creativity)

Question 21

known-groups paradigm

Answer 21

researchers can compare the scores between two groups whose behavior is known

Question 22

open-ended questions

Answer 22

fill in the blank

Question 23

likert scale

Answer 23

1-5; easy-hard

Question 24

forced-choice format

Answer 24

multiple choice

Question 25

semantic differential format

Answer 25

like likert scale but more complex answers

Question 26

leading question

Answer 26

questions that suggest a particular answer

Question 27

double-barreled question

Answer 27

asking two different things in one question

Question 28

negatively worded questions

Answer 28

research questions that are phrased in a way that makes it harder for respondents to agree or answer clearly

Question 29

acquiescence

Answer 29

shortcut, yes-saying to every question

Question 30

fence sitting

Answer 30

shortcut, picking neutral for everything

Question 31

observational research

Answer 31

watching what behavior is happening in an environment (hockey parents, conversations during dinner)

Question 32

observer bias

Answer 32

expectations influence interpretations (man being a graduate student/a criminal)

Question 33

observer effects

Answer 33

observer changing behavior itself of participants to match observers expectations (Clever Hans Horse)

Question 34

reactivity

Answer 34

participants acting differently because they are being watched

Question 35

blend in

Answer 35

dont let participants see you (way to reduce reactivity)

Question 36

wait it out

Answer 36

let get people get used to you so that they act normal (way to reduce reactivity)

Question 37

measure behavior results instead of behavior itself

Answer 37

way to reduce reactivity