Rebranding case studies Flashcards
(7 cards)
1
Q
Was I Amsterdam top down or bottom up?
A
Top down
1
Q
What was the increase in hospitality jobs as a result of I Amsterdam?
A
150,000
2
Q
What was the increase in tourism after the I Amsterdam rebranding?
A
10,000,000 in 2004 to over 19,000,000 in 2018
3
Q
Was the New York Highline top down or bottom up?
A
Bottom up
4
Q
When was the New York Highline constructed?
A
2006
5
Q
Who created the New York Highline?
A
Joshua David and Robert Hammond
6
Q
What was the New York Highline prior to its redevelopment?
A
An old railway line
