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Flashcards in Relevant Theories Deck (10)
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1

CoverGirl announces its first male CoverGirl spokes model

-Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

-Male Gaze: subverting stereotypes of male gaze by going against the 'female' ideology for homosexual males

-Two step flow model: influence more males to express themselves through make up

-Stereotypes: subverting stereotypes (men not wearing make up)

2

First male hired as face of Maybelline

-Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

-Male Gaze: subverting stereotypes of male gaze by going against the 'female' ideology for homosexual males

-Two step flow model: influence more males to express themselves through make up

-Stereotypes: subverting stereotypes (men not wearing make up)

3

Lesbian couple hit back at haters

-Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

-Stereotypes: the masculine looking female cannot be pregnant

4

Facial feminisation surgery

-Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

-Uses and Gratifications: media is used to raise awareness for the LGBT community and transitioning

-Two step flow model: influence the transgender community not to be afraid to transition

5

Caitlyn Jenner

-Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

-Male Gaze: (Vanity Faire) Woman is a passive object of male attention

-Two step flow model: mass media can influence large groups of people

6

Laverne Cox

-Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

-Male Gaze: (Time Magazine) woman is a passive object of male attention

-Two step flow model: mass media could influence large groups of people

7

Channel 4 (Kids on the Edge: The Gender Clinic)

-Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

-Uses and Gratifications: consumers use the media for personal identity and these programmes raise awareness

-Two step flow model: media has a direct effect

8

BBC2 (Transgender Kids: Who Knows Best?)

-Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

-Uses and Gratifications: consumers use media for personal identity and this programme raises awareness

-Two step flow model: media has a direct effect

9

Sia-The Greatest

-Todorov's Narrative: Equilibrium > Disequilibrium > New Equilibrium

-Uses and Gratifications: in place to create and raise awareness

-Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

10

Facebook's "celebrate pride" tool

-Globalisation: Facebook is used worldwide, awareness travels

-Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

-Uses and Gratifications: consumers use media for personal identity

-Two step flow model: media has a direct effect