Research methods Flashcards
(205 cards)
what is validity?
-the extent to which results of a research study are legitimate
-does a test measure what it claims to be measuring, are you actually looking at the variables you are interested in?
what are the two types of validity?
-internal validity = when the outcomes observed in an experiment are due to the manipulation of the IV and not any other factor, is the experiment measuring the behaviour it is intented to measure?
-external validity = the extent to which the findings can be generalised outside of the study, is it generalisable to other settings, populations and eras?
what is internal validity influenced by?
-confounding and extraneous variables
-participant variables and demand characteristics
-investigator bias
what are the forms of external validity?
-ecological validity = generalisability to other situations and settings
-temporal validity = generalisability to other historical times and eras
-population validity = generalisability to different populations of various ages, genders and cultures
what is reliability?
-a measure of how consistent the findings from an investigation are
why is reliability important?
-to ensure the DV is being measured accurately
-to ensure that over periods of time, the outcome is still the same
-to ensure that all the conclusions made are accurate as if not, there can be implications for theory development
what are the two types of reliability?
-internal reliability = is the test consistent in itself?
-external reliability = when consistent results are produced regardless of when the investigation is used or who administers it, is the test consistent over time i.e. can it be repeated and similar results be obtained?
what is the experimental method about?
-the manipulation of an independent variable ( IV ) to have an effect on the dependent variable ( DV ), which is measured and stated in results
-these experiments can be: field, laboratory, quasi or natural
what is an aim?
-a general statement made by the researcher which describes the purpose of their study
-developed from theories and reading about other similar research
-e.g. to investigate whether drinking energy drinks makes people more talkative
what is a hypothesis?
-a clear, precise, testable statement that assumes the relationship between the variables to be investigated
-stated at the outset of any study
what are the three types of hypothesis?
-directional ( one-tailed ) = states the direction of the difference between groups ( experimental ) or relationship that will be shown between the variables ( correlational )
-non-directional ( two-tailed ) = states that there will be a difference between groups or relationship between the variables but doesn’t specify the direction
-null = states that there will be no difference between groups or no relationship between the variables
when is each type of hypothesis used?
-directional = if there has been lots of prior research on the topic which indicates a certain outcome
-non-directional = if there hasn’t been any / much prior research on the topic or the research is contradictory
-null = if there is no effect of the IV on the DV
what is an example of each type of experimental hypothesis?
-directional = participants who are in group A will be more likely to score higher than participants in group B
-non-directional = there will be a significant difference between group A and group B’s scores
-null = there will be no significant difference between group A and group B’s scores
what are the conditions in an experiment?
-the different levels of the IV are called conditions:
-a control group ( who don’t receive the variable being tested, e.g. no Red Bull / drink of water )
-at least one experimental group ( who do receive the variable being tested, e.g. Red Bull )
what is the purpose of the control group / condition?
-sets a baseline whereby results from the experimental condition can be compared to
-if the change in behaviour of the experimental group is significantly greater than that of the control group, then the researcher can conclude that it was caused by the manipulation of the IV
what is the independent variable?
-the aspect of the experiment which has been manipulated by the researcher to have an effect on the DV
what is the dependent variable?
-the aspect of the study which is measured by the researcher and has been caused by a change to the IV
what is operationalisation?
-the act of a researcher clearly defining the variables in terms of how they are being measured, which means that they should be defined and measurable
-e.g. after drinking 300ml of Red Bull, participants say more words in the next five minutes than participants who drink 300ml of water
what are extraneous variables?
-variables other than the IV that might affect the DV if they are not controlled, e.g. the lighting in the lab or the age of participants
what can extraneous variables be subdivided into?
-participant variables = any individual differences between participants that may affect the DV
-situational variables = any features of the experimental situation that may affect the DV
what are confounding variables?
-variables other than the IV which have an effect on the DV, e.g. a reversing lorry with a persistent beep just outside the lab
-with these variables it becomes difficult for the researcher to be sure of the origin of the impact on the DV as the confounding variable could have been the cause
what are demand characteristics?
-any cue the researcher or the research situation may give which makes the participant feel like they can guess the aim of the investigation
-this can cause the participant to act differently within the research situation from how they would usually act
why are demand characteristics an issue?
-participants may act in a way they think the researcher wants them to ( i.e. the ‘Please-U effect’ ) or they may intentionally underperform to sabotage the study’s results ( i.e. the ‘Screw-U effect’ )
-this unnatural behaviour then affects the validity of the results
what are investigator effects?
-any unwanted influence from the researcher’s behaviour on the research outcome ( the DV ), e.g. smiling when a participant provides an answer or behaves a certain way ( unconscious cues ), leading questions, specific selection of participants or the way instructions are given