Research Methods Flashcards
(112 cards)
What are the differences between positivism and interpretivism?
They choose different topics to explore, use different research, have different assumptions about the nature of society, and collect different types of data.
What is Positivism?
An approach in sociology that believes society can be studied using similar scientific techniques to those used in the natural sciences, such as physics, chemistry, and biology.
What is Interpretivism?
An approach emphasising that people have consciousness involving personal beliefs, values, and interpretations, which influence the way they act.
What do Positivists believe?
(Peoples behaviours)
There are external social forces (structures) that exist outside individuals and independently of their mind, which constrain or mould people’s ideas and actions.
What methods does positivism use?
- Experiments
- Social surveys
- Structured questionnaires
- Formal/structured interviews
- Non-participant observations.
What do Interpretivists believe?
That people’s behavior is influenced by the interpretations and meanings they give to social situations.
What is the PERVERT acronym?
Practical issues
Ethical issues
Reliability
Validity
Examples
Representativeness
Theoretical issues.
What is primary research?
Methods where the researcher collects the data specifically for their study, e.g., observation, interview, questionnaires, and experiments.
What is Covert observation?
Where the researcher goes undercover and the people being observed are not aware of it.
What is Overt observation?
Where the researcher makes the participants aware that they are being observed.
What is Participant observation?
Where the researcher plays an active role in the group they are researching.
What is Non-participant observation?
When the researcher simply watches the group without taking an active part in the activities.
What are the pros of observation research?
- Covert produces more valid data
- First-hand knowledge
- May be the only method available
- Natural environment
- Less chance of deception.
What are the cons of Observation research?
- Covert is unethical
- Validity and reliability issues
- May miss important aspects
- Quotes may be incorrectly recalled
- Depends on the researcher’s personality
- Participants may change behavior
What are Structured interviews?
Where the researcher has a set of questions they must ask and cannot deviate from them.
What are Unstructured interviews?
Where the researcher has starter questions but creates questions based on participants’ responses.
What are Semi Structured interviews?
Where the researcher has a set of questions but can deviate based on participant responses.
What are Group interviews?
When the researcher interviews more than one person at the same time.
What are the three types of delivery system questionnaires?
Postal, web-based, and hand.
What are the pros of Structured interview research?
- More reliable data, results are comparable with other groups.
- Research can be replicated to check the findings.
- Usually closed questions - easy to put into quantitative statistical form
- Less interviewer bias as there is little involvement of the interviewer with the interviewee beyond basic politeness
- Non-responses like with postal questionnaires is much rarer.
(Skilled interviewers can persuade people to answer questions, and problems of illiteracy are overcome.)
What are the cons of Structured interview research?
- Schedule/questionnaire may impose limits on what the respondent can say: Limited depth of understanding of what the respondent may mean.
- Not suitable for exploring highly personal or sensitive topics: there is no opportunity to establish rapport.
- More time-consuming and costly than postal and other self-completion questionnaires & interviewers have to be paid.
- Possibility of interviewer bias
What are Open questionnaires?
Questions that allow respondents to explain their responses.
What are Closed questionnaires?
Questions that provide a selection of responses or a Likert scale.
What are Laboratory experiments?
Research in an artificial setting where variables are manipulated by the researcher.