Research Methods Flashcards

(82 cards)

1
Q

🎯 What is an aim in psychological research?

A

An aim is a general statement of what the researcher intends to investigate.

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2
Q

πŸ’‘ What does an aim usually start with?

A

It usually begins with a statement like: β€˜To investigate whether…’

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3
Q

πŸ“Š What is a hypothesis?

A

A testable statement predicting the relationship between variables.

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4
Q

βž• What is a directional hypothesis?

A

Predicts the direction of the results (e.g., β€˜greater than’, β€˜more’, β€˜faster’).

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5
Q

πŸ” What is a non-directional hypothesis?

A

States there will be a difference but doesn’t predict the direction.

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6
Q

❌ What is a null hypothesis?

A

States there will be no difference or relationship between the variables.

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7
Q

πŸ” AO3: Why are hypotheses important in research?

A

They provide a clear focus for the study, making the research more scientific and replicable.

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8
Q

πŸ”„ What is a variable in psychological research?

A

Anything that can change or be manipulated, measured, or controlled in an experiment.

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9
Q

πŸ§ͺ What is the independent variable (IV)?

A

The variable that is manipulated by the researcher to observe its effect.

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10
Q

πŸ“ What is the dependent variable (DV)?

A

The variable that is measured by the researcher, affected by changes in the IV.

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11
Q

🌫️ What is an extraneous variable (EV)?

A

A variable other than the IV that could affect the DV if not controlled.

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12
Q

🚫 What is a confounding variable (CV)?

A

A variable that has not been controlled and actually affects the DV, confounding the results.

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13
Q

🧠 AO3: Why is controlling variables important?

A

To ensure internal validity – that the changes in the DV are due to the IV and not other factors.

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14
Q

βš™οΈ What is operationalisation?

A

The process of clearly defining variables in a way that they can be measured.

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15
Q

πŸ“ Why is operationalisation important?

A

It ensures the variables are measurable and allows replication of the study.

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16
Q

🧠 AO3: What is a potential issue with operationalisation?

A

If done poorly, it may not truly reflect the concept being studied, affecting validity.

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17
Q

πŸ‘₯ What is a sample in psychological research?

A

A group of participants selected from the target population to take part in the study.

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18
Q

🎯 What is a target population?

A

The larger group from which a sample is drawn and to which the researcher wants to generalise findings.

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19
Q

🎲 What is random sampling?

A

Every member of the target population has an equal chance of being selected.

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20
Q

βœ… Advantage of random sampling?

A

Reduces researcher bias – increases representativeness if large enough.

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21
Q

❌ Limitation of random sampling?

A

May still produce unrepresentative samples by chance. Can be time-consuming.

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22
Q

🚢 What is opportunity sampling?

A

Participants are selected based on who is available and willing at the time.

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23
Q

βœ… Advantage of opportunity sampling?

A

Quick and convenient to carry out.

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24
Q

❌ Limitation of opportunity sampling?

A

Prone to bias – not representative of the population.

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25
πŸ“ What is volunteer (self-selecting) sampling?
Participants choose to take part, often by responding to adverts or notices.
26
βœ… Advantage of volunteer sampling?
Easy to conduct and ethical – participants consent themselves.
27
❌ Limitation of volunteer sampling?
Leads to volunteer bias – participants may be more motivated or different from general population.
28
πŸ“Š What is stratified sampling?
The population is divided into strata (e.g. age, gender) and a proportional sample is randomly taken from each.
29
βœ… Advantage of stratified sampling?
Very representative of key characteristics – reduces bias.
30
❌ Limitation of stratified sampling?
Time-consuming and difficult to identify relevant strata accurately.
31
πŸ›οΈ What is a laboratory experiment?
An experiment conducted in a highly controlled environment where the IV is manipulated.
32
βœ… Strength of lab experiments?
High control of variables – easier to establish cause and effect.
33
❌ Limitation of lab experiments?
Lacks ecological validity – artificial setting may affect behaviour.
34
🌳 What is a field experiment?
An experiment conducted in a natural environment where the IV is still manipulated.
35
βœ… Strength of field experiments?
Higher ecological validity – behaviour more natural.
36
❌ Limitation of field experiments?
Less control over variables – harder to replicate.
37
🌍 What is a natural experiment?
The IV occurs naturally and is not manipulated by the researcher.
38
βœ… Strength of natural experiments?
Allows research into variables that would be unethical or impractical to manipulate.
39
❌ Limitation of natural experiments?
Lack of control – limits ability to infer cause and effect.
40
πŸ”– What is a quasi-experiment?
The IV is based on an existing difference (e.g. gender) and is not manipulated.
41
βœ… Strength of quasi-experiments?
Useful when IVs cannot be ethically or practically manipulated.
42
❌ Limitation of quasi-experiments?
Cannot randomly allocate participants – may involve confounding variables.
43
πŸ” What is repeated measures design?
Same participants take part in all conditions of the experiment.
44
βœ… Strength of repeated measures?
Reduces participant variables and requires fewer participants.
45
❌ Weakness of repeated measures?
Order effects (e.g., fatigue or practice) may influence results.
46
πŸ‘¬ What is independent groups design?
Different participants are used in each condition of the experiment.
47
βœ… Strength of independent groups?
No order effects – each participant only does one condition.
48
❌ Weakness of independent groups?
Participant variables may affect the results; more participants needed.
49
πŸ”— What is matched pairs design?
Participants are paired based on similar characteristics, with each person doing a different condition.
50
βœ… Strength of matched pairs?
Reduces participant variables and avoids order effects.
51
❌ Weakness of matched pairs?
Time-consuming to match participants and can't match on all variables.
52
πŸ§ͺ What is a pilot study?
A small-scale trial run of the investigation to identify and fix issues before the real study.
53
πŸ‘₯ Why are pilot studies important?
They allow researchers to refine procedures, check timing, and test materials.
54
βš–οΈ Name 3 ethical issues in psychology.
Informed consent, deception, protection from harm, confidentiality, right to withdraw.
55
πŸ“œ How are ethical issues addressed in studies?
Through informed consent forms, debriefs, ethics committees, and right to withdraw reminders.
56
✍️ What is qualitative data?
Non-numerical data that provides rich detail, e.g., interview transcripts.
57
πŸ“Š What is quantitative data?
Numerical data that can be statistically analysed, e.g., test scores.
58
πŸ“₯ What is primary data?
Data collected directly by the researcher for the purpose of the investigation.
59
πŸ“€ What is secondary data?
Data that already exists, such as journal articles or government stats.
60
βœ… Strength of qualitative data?
Provides rich, detailed insights into thoughts and behaviours.
61
❌ Weakness of qualitative data?
Harder to analyse – may be subjective or difficult to summarise.
62
βœ… Strength of quantitative data?
Easier to analyse statistically and more objective.
63
❌ Weakness of quantitative data?
Lacks depth – may oversimplify complex behaviours.
64
βœ… Advantage of primary data?
Specifically collected for the study – more relevant and up-to-date.
65
❌ Disadvantage of primary data?
Time-consuming and expensive to collect.
66
βœ… Advantage of secondary data?
Quick, easy, and inexpensive to obtain.
67
❌ Disadvantage of secondary data?
May be outdated, biased, or not specific to the research aims.
68
πŸ“ˆ What is the mean?
The average of a data set – total of all scores divided by number of scores.
69
πŸ“Š What is the median?
The middle score in a ranked data set.
70
πŸ”’ What is the mode?
The most frequently occurring score in the data set.
71
πŸ“ What is the range?
The difference between the highest and lowest values in the data set.
72
πŸ“‰ What is standard deviation?
A measure of the spread of scores around the mean.
73
πŸ“Š What is a bar chart used for?
Displaying categorical (discrete) data – bars are separate.
74
πŸ“‰ What is a histogram used for?
Showing continuous data – bars touch.
75
πŸ” What is a scattergram used for?
Displaying correlation between two variables.
76
πŸ§ͺ What is the sign test used for?
A statistical test used to analyse repeated measures data with a nominal level of measurement.
77
πŸ”’ What is a critical value in statistics?
The value the test result must reach to be considered statistically significant.
78
πŸ“‰ What is the p-value?
The probability that the results occurred by chance. Usually, p ≀ 0.05 is considered significant.
79
πŸ‘¨β€πŸ”¬ What is peer review?
The assessment of research by others who are experts in the same field to ensure validity and quality.
80
βœ… Advantage of peer review?
Prevents publication of flawed or invalid research – improves scientific credibility.
81
❌ Limitation of peer review?
May be biased or influenced by rivalries or status of researchers.
82
πŸ’· How can psychological research impact the economy?
Improving mental health treatments, reducing unemployment, and boosting productivity.