research methods Flashcards
(37 cards)
what is primary data
Data that the researcher has obtained by themselves
What is secondary data
Secondary data is data that the researcher has obtained from another source
What is qualitative data
Qualitative data is data based on the thoughts an opinions of an interviewee/participant
what is quantitative data
quantitative data is data that is based on numeric data and facts
what is an interpretivist and what do they favour
An interpretvist is a type of researcger that values the data based on someones thgoughts and feelings on a partiular topic. they favour
qualitative data.
What is a positivist and what do they favour
A positivist is a type of researcher that favours proven facts and numeric data thta can be analysed. they favour quantitative data.
What is micro data
Data that takes into account society on a small scale.
what is macro data
data that takes into account society on a larger scale.
overt meaning
where the researcher reveals their identity
covert meaning
where the researcher goes undercover during an observation.
What is triangulation
Refers to two or more methods being used in a research
what is the hawrthorne effect
Where individuals change the aspects of their behaviour when they know they are being reserached
what is a pilot study
a small scale run of a study bto find any errors
What is a overt participant observation
Where the reseracher tells participants their intentions, whilst participating with the activites
what is covert participant observation
where the researcher hides their identity from participants, whilst participoating in the activites
What could be some practical issues that arise from different methods
Requirement of funding bodies
Time and money
subject matter
what could be some ethical issues that arise from different methods
informed consent
vulnerable groups
covert research- deception
What could be some theoretical issues that arise from different methods
Validity
reliability
representativeness
advantages of surveys
consent is gained
is not time consuming to do
Disadvantages of surveys
Low response rate=non- representative
not enough validity
advantages of documents
Readily available
cheap
no consent required
disadvantages of documents
access can be difficult
personal documents may be unreliable
Advantages of interviews
high response rate
quick to complete
consent gained
disadvantages of interviews
time consuming to transcribe data
interviewer effect- may lie due to guilt or showing off