Research Methods Flashcards
(30 cards)
What is manipulated in a lab experiement?
Manipulates the independent variable
what is a labatory experiment?
Strict control of variables in a controlled enviroment.
What happens in a quasi/natural experiement?
The IV is naturally occuring
What does the researcher record in a natural experiment?
Researcher records the effects on the dependent variable
3 advantages of lab experiments
Replication - reliabilty
Objective - scientific method
Control
3 weaknesses of lab experiments
Lack or validity
Ecological validity
Demand characteristics
Key features of correlational study
No manipulation of variables
No IV or DV
There is an association between variables
Cannot infer cause or effect
Disadvantages of observation
Very little control
Cause and effect impossible
Reliability
Replicability
Weaknesses of observation
Replication
Observer effects
Cost
Generalisation
What is a correlation?
Measure of the relationship between two variables
Where does a field experiment take place?
Subjects own natural enviroment
What is manipulated in a field experiement?
The independent variable
What are the advantages and disadvantages of unstructured interviews?
+ less rigid
+ start with one or two broad questions
- more difficult
- allows too much flexibility
What are the advantages and disadvantages of structured interviews?
+ less likely to deviate
+ data analysis may be easier
+ easier to generalise
- takes training
- interviewer bias
What are the 2 types of interviews?
Structured and semi structured
Weaknesses of questionnaires
Leading questions
Social desirability bias
Time and effort
Response rates
Wording
What are interviews?
Spoken questionnaires
What do interviews allow?
Allow observation of body language and developed ideas
Advantages of questionnaires
Simplicity
Speed
Cost
Are qualitative questions open or closed?
Open
What is the likert scale?
A rating.
Eg.
Very poor 1 2 3 4 5 6 7 8 9 10 very good
Are quantitative questions open or closed
Closed
What does a survey consist of?
Highly structured questions with a clear focus
Advantages of a field experiement
Low demand characteristics
High ecological validity