Flashcards in research methods - anaysis Deck (4):
Content analysis is a method used to analyse qualitative data (non-numerical data). In its most common form it is a technique that allows a researcher to take qualitative data and to transform it into quantitative data (numerical data). The technique can be used for data in many different formats, for example interview transcripts, film, and audio recordings.
Thematic analysis is a method for analysing qualitative data that involves identifying and reporting patterns within the material to be analysed. The material to be analysed might be a diary, TV advertisements, or interview transcripts.
It is a reliable way to analyse qualitative data as the coding units are not open to interpretation and so are applied in the same way over time and with different researcher