reserch methods Flashcards
observation techniques - participate
involves the observer becoming actively involved in the experiment they are studying eg zimbardo
what is observation
measurement of naturally occurring behaviour
unstructured observation
all relevant behaviour is recorded but no system is used
structured observation
use a system to organise the data being collected eg behaviour categories sampling method
observation techniques - non-participate
involves study of behaviour from a distance in the natural environment
observational techniques - overt
has knowledge they are being observed
observational technique - covert
no knowledge of observation
observational technique - naturalistic observation
behaviour is observed in a situation where everything is left as it is normally eg animal in its natural environment
observational technique - inter-observer reliability
the extent to which there is agreement between 2 or more observers involved in observations of a behaviour
observational technique- controlled observation
usually involves the study of spontaneous behaviour but under conditions manipulates by the experimenter
observational technique - observer bias
observers’ expectations affect what they see or hear. this reduces the validity of the observers
what is a lab experiment
-Takes place in a controlled environment with an IV manipulated by the experimenter and a dependant variable which is measured by the experiment
evaluation of lab expirement
strengths
+establishes cause and effect relationships
-allows for replication
-good control of confounding variables
weaknesses
- lacks ecological validity due to artificial environment
-demand characteristics
-expensive to set up
what is a field experiment
-involves direct manipulation of an IV but done in a natural environment eg school or park still uses an IV and measure DV
evaluate field experiment
strengths
+higher ecological validity
+reduced demand characteristics
weaknesses
-less control of extraneous variables
-more time consuming
what is a natural experiment
-uses a naturally occurring IV
for example testing the effect of the introduction of Tv on aggression on St helena island
evaluate natural experiments
+higher ecological validity
+reduced demand characteristics weaknesses
-little control of extraneous variables such as individual differences personality education home life etc
-little opportunity to use this method
what is a quasi experiment
investigates the relationship between an IV and a DV when the IV cannot be directly manipulated and participants cannot be allocated to conditions for example where the IV is a trait eg gender
evaluate quasi experiment
+allows research where the IV cant be manipulated for ethical reasons
+ enables psychologists to study real world problems
- cant demonstrate cause and effect
- less control of extraneous variables
evaluate participant observation
+researcher can gain greater understanding of groups behaviour
-researcher loses objectivity becoming part of the group
evaluate non participant observation
+researcher can remain objective throughout the study
- researchers loses a sense of the group’s dynamic by being separate
evaluate overt observation
+much more ethically sound because participants are aware of the research
-people may change their behaviour if they know are being observed
evaluate covert observation
+ pps more likely to behave naturally
-gaining ethical approval is difficult
evaluate naturalistic observation
+ ecological validity behaviour natural
-extraneous variables can’t control variables that may affect behaviour
- ethics limitations of situations where u can do naturalistic observation