Risk Communication

Question 1

two components of risk

Answer 1

danger and fear

scientists are concerned with danger

public is concerned with fear

Question 2

goal of risk communication

Answer 2

bridges the divide that separates scientists and the public

engages the public in making informed decisions about risk

Question 3

what is the issue with deciding when to communicate risk

Answer 3

all scientific work is incomplete - liable to be modified by advances

but cannot ignore current knowledge - must communicate it but make clear that it is still evolving

Question 4

outcome of proper vs ineffective communication

Answer 4

proper: helps mitigate individual and collective trauma

ineffective: exacerbates and accelerates harm and economic impact

Question 5

what are the 4 approaches to risk communication

Answer 5

1. public relations
2. outrage management
3. crisis/emergency communication
4. precaution advocacy

Question 6

public relations

Answer 6

low hazard/danger
low outrage/fear

ex. traffic zoning laws

Question 7

outrage management

Answer 7

low hazard/danger
high outrage/fear

ex. gov. tracking of people with microchips in vaccines

Question 8

crisis/emergency communication

Answer 8

high hazard/danger
high outrage/fear

ex. COVID response

Question 9

precaution advocacy

Answer 9

high hazard/danger
low outrage/fear

ex. using seatbelts

Question 10

components of the message box

Answer 10

1. issue
2. background/importance
3. discovery/advancement
4. impact of discovery/advancement
5. who benefits?