Sabrina Courtois - B Corp

Question 1

B Corp as a certification: key characteristics, roles and uses

Answer 1

B Corp is a certification (like fair trade, but for the whole company), it is an approach

Question 2

B Corp Related notions of impact (stakeholder-based categories; impact business model vs. Operational impact; score-based vs. Minimum requirements)

Question 3

B Corp Critical thinking applied to company’s sustainability disclosures

Question 4

B Corp Criticisms of certifications

Answer 4

• Greenwashing (innocent, Nespresso…)
• Short-sighted: is the assessment thorough enough?
• Onerous: complex, long, frustrating process
• Vague: more specific certifications exist
• Expensive
• Legally unclear: what if a company does not meet standards
  required?
• Self-assessment: lack of accountability
• Complacency: do companies really improve after getting it?
• Restrictive: legal commitments may be limiting growth for some
• Elitist: may be more manageable for larger companies

Question 5

Grand Challenges Definitional characteristics

Question 6

Grand Challenges Key problems to tackle them

Question 7

Grand Challenges Potential solutions (collaboration, activism) and their respective purposes