Section 2 Flashcards
1
Q
What are the five user research methods?
A
Attitudinal. Behavioral. Generative. Quantitative. Qualitative.
2
Q
Attitudinal?
A
What people think or feel
3
Q
Behavioral?
A
What people do
4
Q
Generative?
A
Shapes the design early on
5
Q
Evalative?
A
Evaluates the design later
6
Q
Qualitative?
A
Description
7
Q
Quantitative?
A
Data driven
8
Q
Attitunal research?
A
Looks at what people say or think
9
Q
Behavioral research?
A
Looks at what people actually do
10
Q
Attitudinal Research constraints of methods such as?
A
Such as surveys and interviews, well methods like eye tracking look at user behavior in real life situations. Don’t worry too much about classifying methods in this way, it merely aids in choosing a method or two that works best for what you’re trying to test.
11
Q
Qualitative research?
A
Involves direct observation of a subject and information that isn’t directly quantifiable. In person interviews, for instants, would be a great example
12
Q
Quantitative research?
A
On the other hand, represents data driven, indirect observations such as close ended survey responses or customer usage data
13
Q
Generative or exploratory research?
A
Is done at the beginning of a project and helps inform the shape and direction of a design
14
Q
Evaluative research?
A
Is done later in the process and evaluates the design, helping you look for issues in the product or service that you develop based on your initial generative research.
15
Q
Give one example in UX design of a generator of research method?
A
User interview
16
Q
Give one example in US design of evaluative research method?
A
Usability testing
17
Q
_______. _________ Are one of the most common methods of user research and provide a simple, qualitative way for you to begin understanding a product through your own eyes
A
User interviews
18
Q
Conducting a _________ Prior to moving onto interviews can be a great way to get a feel for the users goals and pain points and provide a useful basis for scripting interview questions that can dig deeper into survey findings
A
Survey
19
Q
List three pros of user interviews?
A
There an inexpensive method of gathering information directly from those will be using your product. UX designers like yourself know how to use apps and websites too well to accurately portray the experience of an every day user. After all, is their job to know how to use things. Well worded interview questions can elicit a great amount of information, potentially confusing or problematic functions, certain design users enjoy, techniques that can be used to overcome obstacles and more. It can be a great way to learn about other apps or websites your users enjoy and use on a daily basis.
20
Q
What is three cons of user interviews?
A
Poorly worded questions can lead to interviewer bias and skewed data. Leading questions, questions about design details, and questions stemming from designer opinions should all be avoided. Users can’t always remember specific details about past use of apps or websites, human memory is fallible, after all. It’s better to ask questions and users general attitudes and feelings about an issue than any one certain detail. It’s hard for users to envision and build features and designs. Avoid asking questions about possible functionality and stick with high-level thoughts and opinions.
21
Q
User surveys are generally employed for what purpose?
A
To gather initial, or follow up, insights from your users and are a great way to obtain findings from a large sample population, potentially hundreds of users
22
Q
Six options of sites that can be used for user surveys?
A
Google forms. Polldaddy. Surveygizmo. Surveymonkey. Typeform. WuFoo
23
Q
What is three pros of user surveys?
A
Surveys or an inexpensive and reliable way to reach a broader audience, and they provide an online, automated method of keeping, storing, and analyzing data. Survey results can quickly determine whether a product team is moving in the right direction. Positive survey results provide confidence, well negative or unexpected survey results give the team time to refocus and change course early on in the design process. Users may be more willing to answer questions honestly if they feel they’re not being judged or watched, and there’s no risk of an interviewer unintentionally biasing responses.
24
Q
List three cons of user surveys?
A
Care must be taken when designing survey questions to avoid skewed or biased results. Surveys are remote don’t involve an interviewer, this illuminates the possibility of asking follow-up questions for further clarification. Well online survey services may expedite the process, and effective means of acquiring participants is still essential.
25
Analytics?
Refers to the measurement and collection of web traffic data from a currently existing site or app. UX designers can use his data to gain useful insights based on traffic patterns and visitor counts across all the pages and/or screens in a project. For obvious reasons, this method is only useful if the site or out already exist. It’s normally employed before redesigning a website or application in order to make it more successful.
26
Clickstream?
Which represents a user’s activities online through a series of clicks, provides an automated way to gather and track analytics. It’s a great method for answering additional questions about this site, such as what section or a webpage a user tends to click on before all else.
27
List three pros of analytic reviews?
Analytics reviews are a great way to gain powerful insights about an app or website at the start of a redesigned project. Designers can remove content that hasn’t been successfully engaging users to make room for new, or compelling content. They’re cheap and relatively quick to perform. Most reviews take less than a week to complete. Reviews can be used to create informative reports for the product team and client, giving early momentum to a project.
28
List three cons of analytic reviews?
Analytics data isn’t always available or can be hard to obtain due to confidentiality issues, the age of your site, or a lack of an installed analytics package. A thorough analysis of this type of information requires at least six months of data and an even larger window would be preferred. Analytics aren’t always useful when designing a new project, but could still be employed on competitors sites or apps to learn about user behavior.
29
What seven steps are there when doing diary studies?
Planning and prep. Pre-study brief. Payment mile stone. Post study interview. Payment mile stone. Data analysis.
30
List the six items included in the planning and prep?
Select tools. Create materials and instructions. Recruit study participants. Define study timeline. Defined payment milestones. Schedule briefs and interviews.
31
List the two steps in the logging period?
Evaluate entries as they come in. Check in with participants.
32
List the three steps in the post study interview?
Discuss entries. Probe for additional insights. Ask for clarification.
33
List the steps in the priest study brief?
Explain study. Provide materials and instructions. Set expectations.
34
What is a diary study?
Diary study is a type of research method used to collect data about user behaviors, activities, and trends over the course of a few days, weeks, or longer
35
During the diary study participants are asked?
They are asked to keep records of their thoughts, much like they would in a diary, while performing activities or task a UX designer wishes to analyze. This provides a designer with a host of valuable qualitative data at the end of the study reminders and prompts via email or text message can also be used to help participants remember to record their behavior.
36
Diary studies are most successful win?
When used for behavior studies over a long period of time
37
List three pros of diary studies?
Diary studies are the best way to learn about behaviors and activity over a significant period of time. A variety of behaviors can be studied ranging from daily habits, emotional states, motivations, changes in engagement, learning overtime, and more. UX designer’s are able to analyze and respond to incoming data all the study is going on. This allows for follow-up questions and feedback from participants.
38
List three cons of diary studies?
Diary studies are qualitative by nature, so they’re better suited for studying general behavior and activity rather than for collecting concrete data numbers. Participants can be less engaged over time and will often times need encouragement and motivation. For this reason, data from a diary study can sometimes be manufactured or incomplete. Because of the long-term nature of these studies, they tend to be more expensive per user than other research models
39
Contextual inquiries?
Also known as ethnographic field studies, involve interviewing users in the same location or context in which they’ll engage with your app or website. A contextual inquiry for a recipe app, for example, might require you to talk to your users in their kitchen or at their local grocery store. Watching users perform task and activities that your app or website is going to facilitate can be eye-opening and very educational for a product team. The process typically starts with an identification of the appropriate users based on the project. Traits like age, computer and Internet experience, education, and language are all taken into consideration. Once a representative group of participants is found, in person visits are scheduled. During the visit, a UX designer should take on the role of an apprentice, observing and learning about behavior and activity from the participant. Designers can create their own Scripps and questionnaires, or they can simply sit and observe participants as they go about their daily routine. Notes and recordings taken during these visits are then analyzed to determine the type of task that were carried out, obstacles the participant faced, what could have helped the participant succeed with those tasks, and so on
40
List three pros of contextual inquiries?
A number of unique observations can be made during these visits, from environmental issues, to how users handle interruptions, to user workouts, to task handling, and more. This is the only type of research that takes place in the participant place of work or residence, which can often shed light on user requirements and needs the other methods may not reveal. This type of research is effective in capturing personal information about the users and will often lead to additional insight you can use in your Personna creation.
41
List three cons of contextual inquiries?
Participants might become nervous during the observation, which means a UX designer should be capable of putting them at ease during the visit. Locations may come with logistical challenges, management approval, consent forms, nondisclosure agreements etc. Due to the involved nature of this research method, studies are usually limited to a small group of participants.
42
List five common research goals when conducting user interviews?
Identifying users general attitudes about a problem or concept, for example, their needs in Web-based email clients, how important is privacy and security to your user? Documenting user opinions on competing sites or apps that inform the design of your project. Discerning the types of task users perform and in what context i.e., task frequency, task difficulty, task duration, etc. For example, how many task users complete during an average day. Determining which apps or sites your users enjoy using, as well as what types of apps or sites leave them frustrated. Collecting data points as evidence to demonstrate to key stakeholders that initial design thoughts will be effective/necessitating a change of course before design processes are to far under way
43
When choosing your participants what things do you want to keep in mind?
For user surveys, choosing participants is normally a straightforward task. Remember the demo project, the local travel guide out? Let’s use it as an example. What types of users would benefit from such an app? As travel is fairly universal undertaking, it would be smart to Paul from Maria Dee of age groups and use her backgrounds to ensure a well-rounded user population.
44
How can you catch 80% of the errors?
My testing five participants
45
List five important traits to consider when preparing user surveys or interviews?
Prior knowledge of apps or websites similar to the product you’re designing. Frequencies of use of related apps or websites. Social media habits e.g., Facebook, Instagram, LinkedIn, etc. Where are they get their product news or news in general from. How often they use mobile devices versus their home computers
46
For both user interviews and user surveys, a________ Is A crucial step in preparing for your research?
Script
47
What is it that is conducted with a greater pull of participants in are normally taken remotely, and they have their own set of unique guidelines?
User surveys
48
What are the four set of unique guidelines when doing user surveys?
Closed questions are best. Multiple-choice or true/false questions allow participants to answer quickly and MoveOn, and they also expedite the tallying of totals once the study is over. A few open ended questions are OK. They allow researchers to learn more about the thoughts and attitudes of their participants. Just remember that you’re the one who hast to go through all that data afterwards. Keep it limited to only a few important topics and set a character count for responses. Timing and length matter. As you won’t be sitting with your participants, it’s important to design a survey they can be completed quickly and easily. I am for fewer than 20 multiple-choice questions, otherwise you risk loss A focus and inaccurate answers. Your research goals should always be your focus. Every question should aim at shedding light on your research goals.
49
How are research interviews conducted?
User interviews are conducted a face-to-face and in real time
50
List the set of four guidelines used with user interviews?
Open ended questions or best. Your goal should be to start an engaging conversation with your participant. Proper timing is essential. The longer the interview, the more a participant will lose focus, to try to keep everything under an hour. Open ended questions will naturally lead to longer responses, so don’t feel like you need at least 20 questions. 8 to 12 conversation starting topics is usually enough to get the ball rolling, and you can follow up with more specific questions as the need arises. Don’t forget your research goals. Every one of your goals should aim at eliciting information Ty directly to your defined goals.
51
What are two options you can use to Hoster surveys?
Survey monkey, Google forms, etc.
52
What three factors should be considered when determining how long you should keep your survey active?
How many survey responses are you hoping to obtain. What strategies do you have for attracting participants to your survey. Watch your data as it comes in and note any issues or incomplete responses.
53
How many survey responses are you hoping to obtain?
How many do you need to ensure the data is useful? Most surveys only require around 20 participants to be affective, but more is always better. The more participants, the lower margin of error, in other words, the more accurately your results will reflect the thoughts and opinions of your target users as a whole. It may be worth keeping your survey active a bit longer to obtain additional data.
54
What strategies do you have for attracting participants to your survey?
If you already have a large group of possible participants available via email or social media, it may only take a few days to obtain the data you need. Consider what resources you have to attract participants, pier networks, giveaways, free consultation etc. and plan your timing accordingly
55
I watch your data as it comes in and note any issues or incomplete responses?
If issues arise frequently, there may be a problem with the survey, and it might make sense to pull it off-line, fix it up, then tried again.
56
Explain the user interviews methodology?
The interview at self is as simple as running through your script and enjoying a conversation with your participant.
57
Two main steps with the user interviews methodology?
Scheduling and logistics. Having a conversation.
58
What steps are taken when doing the scheduling and logistics?
Where and when should your interview take place? Participants often Have busy schedules, and UX designers are no different. Agree on a time and place or consider conducting your interview online through Skype, zoom, Google hangouts, or another popular video conferencing app. Online and phone interviews don’t require travel time, tend to be simpler the schedule, and can be easily recorded for later review.
59
Give eight tips on making sure you have a good conversation?
In addition to explain the goal of the interview, tell your participants how you’ll be using their answers. Answer any questions they may have and do your best to create a relaxed atmosphere. Use your script as a guideline. There’s no need to adhere to every single question you wrote down. Often times, a conversation will veer off in a new, interesting directions and you should feel free to explore anything that will allow you to teach your research objectives. Stick with open ended questions and avoid asking leading questions, those then elicit a desired response from your participants. For example, instead of asking, would you prefer a travel app offers insider information and is very easy to use? Ask instead what features would be most relevant to you when searching for unique information about a travel destination? This is more likely to facilitate a conversation and allow you to explore the participants feelings and opinions. While serendipitous conversations Are great for learning new information about your users, sometimes they go off on tangents that don’t relate to your research goals. In these cases, it’s up to you to steer the conversation back on track. This is where your script will come in handy. Be present. Taking Notes is a good idea, but paying more attention to your notes then your participant can come off as rude. Avoid this, if possible, or better yet record your interview. Recording an interview makes it easier to analyze the results in a later time. Before hitting the record button, however, make sure to inform your interviewee and ask for consent. Ask for assistance. Many designers find it easier to have a colleague record or take notes. If this is possible make sure to take advantage of the help.
60
What should you do in The wrapping up process and you are getting close to reaching the hour mark?
Start wrapping up my thinking your participant and asking if they have any questions for you patiently answer anything they may want to know, then conclude a call or meeting. Congratulations, you just completed your first interview.
61
List the four stages of research analysis?
Collect and organize your data. Explore your data for findings. Sort map the data. Identify user insights.
62
Collect and organize your data?
Organize your results in a single place. Digital notes, notes, recordings, trying, photos, and anything else you might have collected during your research should all be put in the same place for easy access
63
Explore your data for Findings?
Once you have everything organized, it’s time to dig in. This step involves analyzing your results and pulling out informative quotes, behaviors, facts, opinions, and more.
64
Sort them out the data?
This is where the analytical picture of your research really starts to take shape. Your use affinity mapping to explore your findings further, creating visual maps of relationships and themes that will allow you to truly understand your participants.
65
Identify user insights?
With all of your data organized and categorize, you can begin gathering insights about your users to determine successful design methods. You’ll be capturing is insights in the future exercises about personas and user journey maps.
66
What is the key for most researchers?
For most researchers, a system of digital organization, combined with a system of physical organization, is the most productive solution.
67
Where should you store the original audio and video recordings?
In your user folders, as well, as you may want to refer to the original material at some point during your research. These elements are great to pull from when making engaging presentations for your product team.
68
Give an example of good naming convention to help keep your files tidy and neat?
Use consistent filing naming conventions to keep your files neat and tidy. Include your participants names and the creation date of the file to help you find what you need during your analysis. For example, Rebecca_audio_100617.MP4 will quickly give you information about what the audio recording contains without even having to open it
69
Physical organization?
Data analysis can be a complex task. One of the best ways to approach it as via preparation of physical space for the sole purpose of data Analysis. In an office environment, such spaces are often called war rooms, but in your home office, a large whiteboard or clear wall to just as nicely. To prep your personal war room, write or print out your research goals and stick them on the wall. Descriptions and photos of the participants or the study environment would make gray additions, as well. The idea is to make your research area feel like a physical representation of the study itself to put yourself in the right mindset for analysis. As you analyze your research, fill the space with notes about each participant, as well as trans you identify along the way.
70
Keep everything?
It’s been mentioned before, but it’s worth repeating, keep everything you create and collect during your research. All of the notes, recordings, and sketches are valuable research artifacts and should be treated as such. They may be useful for presentations, further research in the field, as well as reflection. They’ll also be fantastic for your personal portfolio, and showing potential employers that you understand and can conduct research of this type is a valuable and impressive asset to have.
71
What are four things you should consider when exploring data to uncover findings?
Watch for behaviors and attitudes that may help them form what she know about your research goals. Pick out needs or goals your participants might mention. Record any participant frustration discussed as well. Gather any other used for quotes and fax the line with your goals.
72
Watch for behaviors and attitudes that may help in form what you know about your research goals?
If your goal is to learn about attitudes or a travel app guide, for example, the quote I think travel apps are too complex. I can never figure them out would be a useful thought to be recorded
73
Pick out needs or goals your participants might mention?
Using the travel guide app as an example again the quote I would want to be able to use it quickly because when I travel I’m always on the go is a great takeaway. From it, you can extract the user goal of wanted to use the app quickly.
74
Record any participant frustrations discussed as well?
Frustrations represent an opportunity to develop a project that avoids pitfalls and please is your users. Anything that irritates or a noise your participant should be recorded.
75
Gather any other useful quotes and fax it a line with your goals?
Make a note of any other “or fax stick out to you. “Such as I like to take about a dozen trips per year, when I take a trip, I want to discover things off the beaten path, or even notes like John mention that they find traveling incredibly stressful can I’ll be valuable to research
76
How should I record what I find?
Now that you know what to look for, let’s talk about how to record it. Many researchers use color-coded stickies to record key findings in their analysis. Consider what kind of system would work best for you and your area and keep it consistently throughout your research. It’s a good idea to use different colors for each participant so you can quickly understand context at a single glance. As you collect notes, attach them to your research area in consistent groupings. The easiest way to do this is to group by participants, so apply your sticky notes for each participant under their photo or description. The end result should be a research area filled with interest in behaviors, needs, frustrations, quotes and facts. Take a photo of your research area at this point and be proud of all the work you’ve done so far. Next will talk about how to cluster and sort these collected notes.
77
Affinity mapping?
Sometimes called affinity diagramming is a simple but effective tool for grouping and understanding information. One of its particular strengths lies in the identification of relationships between many individual components, which is what makes it so useful for UX researchers. Affinity mapping can be done with a wide range of data and can be performed throughout your design process. In fact you’ll be doing affinity mapping again to help you sort different data in achievement four this course
78
What items do you need to conduct an affinity map exercise?
Sticky notes or a whiteboard. If you don’t have access to sticky notes or a whiteboard, you can simply use presentation software like PowerPoint or Keynote. A marker or if you’re typing, using a large font to encourage you to simplify the information
79
List the four steps are taken in affinity mapping?
Choose one of your sticky notes, move it to a clear area on the wall, then hunt through your data for additional similar notes. Find similar notes, similar in whatever way you deem most useful and placed them near the first, creating a cluster of notes that all share a particular theme. Once you’re done with the cluster, right or post a label beneath it to remind yourself why the notes are clustered together. Repeat this process with new themes until your research cherry is filled with labeled clusters of notes. Feel free to duplicate notes if you feel like they belong in more than one cluster.
80
A finding is?
Finding is usually a fact that tells us what is happening, but it doesn’t tell us the way your provide us with the way to find a meaningful solution
81
An insight is?
An insight, on the other hand, is something that describes an aspect of human behavior/motivation and enable us to see how we might take actions to solve a problem.
82
Give one possible example of the Triple app?
One finding might be that users often use multiple, travel related apps at the same time.
83
Give one example on Tripoli of a possible insight?
One insight Might be that no one travel guide app provide users with all the tools and information they need, so they need to use multiple sources to find it.
84
How could we take it one step further on the Tripley app by using these statements to come up with a concrete solution?
Taking it one step further, We could then use these two statements to come up with a concrete solution. For instance, we could design an app that provides more comprehensive content so that travelers don’t have to use multiple apps. These are the types of a-ha moments you should be looking for when sorting your data, and they’ll proved to be the most useful insights when designing your project as well
85
Aim for _______. _______\ Of affinity mapping for a good set of perspectives on your data. Don’t forget to take a significant break between each session, coming back to your data with a clear mind is always helpful
Three rounds
86
What are the next two steps to take after completing the affinity mapping and creating the document?
Sharing with your team. Create a user persona.
87
Sharing with your team?
In a corporate team environment, the next logistical step would be to create a document listing all the insights you gleaned from your research and presenting or discussing the document as a group. These check-in‘s ensure everyone on your team understand your research goals, as well as what you learned about them through your research.
88
What is it called when you turn your insights into a tangible concept?
User personas
89
Persona?
A persona, is created with the goal of giving your research a human face and narrative. It’s not only make sure research more memorable, but more relatable, As well, ensuring your potential users always have a place within your product team when it comes to design decisions
90
What is a persona?
A persona is a fictional but realistic portrayal of a target user for your product. Each persona represents an entire audience of users, and most projects have more than one persona. This is because products generally have more than one target audience. Personas are detailed documents and normally contain information such as device usage patterns, daily challenges, personal goals, informative quotes, motivations, cultural backgrounds, and other demographic information
91
When thinking about the triply app what characteristics might be thought about when creating a user persona?
Based on your research analysis, you may have determined that one of your target audiences is a high energy, globetrotting group of users with a mixed cultural background, immobile first device usage pattern, and extremely busy schedule, and an average age of 25 to 35 years old. All these details can be difficult to remember and cater to for a product team. With a persona, however, your product team can refer to this audience by name during meetings, presentations, and other day-to-day work. This helps keep your audiences at the forefront of your mind during every phase of the design process, a critical piece of the user centered design process we talked about.
92
List the three types of personas?
Marketing personas. Proto personas. Design personas.
93
Marketing personas?
This type of persona is focused on e-commerce projects and applications. They typically contain demographic information, buying habits and motivations, media usage habits, and marketing messaging reception. Marketing personas are good for determining which types of customers might be receptive to particular marketing techniques but are not great for defining the details on how a product should function or how it should be used.
94
Proto personas?
Proto personas are used when a project doesn’t have the budget or time to conduct user research and create a full-fledged design persona based on research analysis. While they are not as informative in driving decision making as design personas, there’s still better than not having personas at all. The benefit of providing a simple focal point for your team during discussions is a invaluable, and they also serve to keep the audience first one making design decisions
95
Design personas?
This type of persona focuses on user motivations, behavior, and challenges and is based on user research and analysis of real people in the field. Design personas tell us a story about why the user employees and interacts with the web and applications in the way they do. Luckily for us, they’re great for communicating research insights and are the ideal type of persona do use when defining a product using the user centered design process.
96
Explain how personas at as a communication tool between project members as well as between teams and their external clients?
By wielding a persona for each target audience of their product, design teams and their partners can be much more focused. Rather than designing for the users, a fairly nebulous concept, you can discuss designing a certain feature for a persona such as Susan or Rebecca to simplify the conversation. This ensures that everyone in the room is on the same page about exactly which audience is being discussed, which helps to illuminate confusion from the design process.
97
What do personas help the team to understand?
Personas help everyone on the team understand the same audiences as objectively as possible. Without a persona to guide each team member, their individual mental models or what they believe they know about design will interfere with their understanding of the target audience and create different perspectives. With personas, each team member understand the audiences in the exact same way, which, intern, ensures the design process will run more smoothly.
98
List three key items that personas help with?
Establish empathy with users. Prioritize functionality based on audiences. Allow designers to present the research analysis in an engaging and informative way
99
Personas help establish empathy with users?
Seen a project through the lens of a persona will help designers like you make decisions with their personas needs and goals in mind
100
Personas help prioritize functionality based on audiences?
One persona is often times considered more important than another. If a piece of functionality is ideal for your most important persona, it makes sense to make the functionality a priority in your design. Similarly, if a piece of functionality is something only year least important persona will require, it may make sense to keep your design simple and remove that functionality from your design plan.
101
For discussions with clients or team members not included in the research process, personas?
Allow designers to present their research analysis in an engaging and informative way
102
Making design decisions based on personas means making watt?
Means making design decisions based on real data from really users. These decisions become easier to explain and defend as they’re made with users needs and goals as a top priority
103
List three items to watch out for when working with personas in your project?
A good design persona Hass to be based on good research. Plan enough time for persona creation. Well constructed design personas are valuable tools.
104
Above all, a good design persona Hass to be based on good research?
If your user research data isn’t up to snuff, it can be tempting to simply fill in the gaps by making up traits for a design persona. Avoid this at all cost, as the result in persona accurately reflect your audience or their needs.
105
Make sure you Plan enough time for persona creation in your project?
They can be time consuming documents to create, and rushing them results and nothing but ineffective, unusable personas. Remember, though, that wow this can seem like a large time investment up front, the end result is well worth the effort.
106
Most US professionals agree that well constructed design personas are valuable tools?
But personas on their own are often not enough to completely understand your users. Plan to use additional tools like user journey maps or storyboards to complement personas and round out your user research efforts.
107
How do you begin the creation process of the persona?
Thanks to your experience in user interviews, your collected data, and your synthesized insights, you already have all the building blocks necessary to create your persona. To begin, let’s take a look at your user insights list and identify the most important characteristics of your participants. If some characteristics look very similar, consider consolidating them into one clearly defined characteristic. During this process, distinct Roseville form. Characteristics can be demographic details such as age, occupation, marital status or even personal interest like hobbies.
108
Think of triply what might be three distinct user types that begin to take shape?
Let’s take another look at the demo project travel app for some inspiration. Say that, as your grouping characteristics, three distinct types of users begin to take shape. The high energy millennials interested in short getaways we identified earlier, an older group of travelers interested in relaxing, lengthy trips, and a middle age group of travelers looking for meaningful family vacations. Each of these distinct types of audiences can and should be captured in their own, unique persona. Depending on your research and your project, you may have fewer personas, or you may have several more, just remember that every target audience you identify are used to be shaped into its own persona.
109
_______. ________ Can be useful activity to undertake before creating formal personas as they help you focus on the user has a person without thoughts and emotions rather than simply a list of characteristics?
Empathy mapping
110
Avoid creating more than________ Personas?
Five
111
When starting your persona design the basic goal is to answer one question?
Who are we designing for
112
List the four course steps for creating your own persona?
Determine what information you want to Include in each persona. Create an identity for your persona, including a name, image, and some narrative background. Create a template for organizing all the information on a single page. Using the insights you’ve gathered from user research, fill out each template with the relevant information.
113
List eight things to include in a design persona?
Facts and information observed during research. Data the true Listach rather than idealized. These are really users you’re representing. Information that can help you understand users environments. User behaviors related to your project. User attitudes about relevant projects and experiences. Particular needs from a user group. Challenges or common obstacles for your users. Use your goals in motivations.
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Explain how you can create a memorable and more human persona?
To create a memorable and more human persona, we add extra details that help tell the stories of its represented users. The goal here is to create a believable, living character, which can be very fun and rewarding process. Think about it like creating a character in a book or story, only you’ll be using details based on research and data.
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List five of the most commonly added elements that cannon still a little life into your new persona?
Name, age, gender, and a photo. Demographic information. Needs and goals. Behaviors. Quotes from the personas perspective.
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Name, age, gender, and photo?
For the photo, you can either sketch out a character or find a convincing photograph
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Demographic information?
Create an outline containing your personas location, age range, education, ethnicity, family status, and occupation
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Needs and goals?
Identify goals and task your persona will want to achieve using your product or service
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Behaviors?
Take notes on your persona’s current behaviors or feelings towards your product service or industry. This could include context around how and use your product. They use it on the go? At home or at work? Try to pay a picture of your persona using your product in the most believable way possible.
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Quotes from the personas perspective?
These are usually included to describe special challenges, needs, or motivations in the personas life. For example, I’m always On the go, so using this needs to be quick or I love to travel, but it can be pretty stressful coordinating everything
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Key items that you might actually add has categories etc. on the actual user persona document or whiteboard?
Users name. Users goals and needs. Users motivations. Users frustrations. Users every day activities. Users device and Internet usage. Notable quotes.
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What is a key factor to remember when thinking of what information to add to the persona?
Well it’s tempting to include all sorts of personal details and quotes in your persona, remember that their purpose is to enhance communication rather than make things more convoluted. Stick with details that are relevant to the design of your project.
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List three design guidelines to consider following when creating personas?
A simple two or three column approach. Include a nice image, use bullet points or info graphics. Keep your contact Short and engaging
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Give three potential examples of Triply user personas?
In this first example for tripple, the persona represents middle-aged, family oriented audience members who are looking to get away. Note how Janet‘s busy schedule is a driving force in her life, Triply Hass to be quick and easy to use for this audience. Our next example of the triply app is Fred. He’s more interested in relaxed trips and doesn’t like using small screens on mobile devices. So this app will have to accommodate the needs of users like (Fred) as well. Finally take a look at this apps design persona for Maggie. Users like Maggie need a certain type of content and they expect to find it quickly. These users also love to share on social networks, so this app should support that behavior
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Once you have your personas in place, it’s always a good idea to revisit work?
It’s always a good idea to revisit the problem statement you built an exercise one. Six. After all you want to make sure your personas are capturing the puzzle your application is Aiming to solve
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After you have revisited your problem statement and aligned it with your personas, it’s time to create what?
It’s time to create a hypothesis statement, this is your attempt at solving the primary problem of your personas.
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What is the format of the hypothesis statement?
We believe that by doing this/building this feature/creating this experience for and you give the name of the persona, we will achieve this outcome
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Using the triply app As the example get to potential examples of a hypothesis statement?
We believe that by creating a simple web application that allows users to put together their own travel itinerary from a selection of mini travel guides for (Fred), we will achieve having (Fred) successfully put together a complete travel Itinerary for him and his wife to visit Japan. We believe that by creating a mobile app that connects travelers through attending different night life events for Maggie, we will achieve having Maggie meet new people and experience the best nightlife in new destinations
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________. ________ Are the most effective tools for depicting this level of empathy?
Mental models
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A mental model identifies what?
A mental model identifies the way a person accomplishes a set of task or a larger goal by mapping their state of mind throughout the process. This gives UX designers a deeper understanding of user motivations and thought processes, along with the emotional context in which products are being used.
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What type of data is used when creating a mental model?
Mental models are created using the same type of data you’ve already collected in your user interviews. Talk to real people and find out what they do, how they think, and how they approach situations
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Mental models in the morning consist of what?
The full mental model of your morning consist of a combination of several of these mental spaces
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Mental space is consist of what?
Mental spaces consist of goals that are broken down into specific tasks
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How can you decide what categories your mental spaces should represent?
Think back to the interviews you did recently. Consider the behaviors, thoughts, and feelings you recorded and implemented in one of your personas. Try clustering behaviors, thoughts, and feelings that you feel and have related things into categories. Clustering will allow you to uncover patterns and to identify an overreaching mental space searches get ready in the above example
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What three items are we interested in when it comes to mental model?
Behaviors. Thoughts. Feelings.
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Take what you learn about how your product does and doesn’t support users______. ________ and_________ And form a strategy around that information. Perhaps you’ll decide to add features in the future to cover gaps or remove features they don’t directly align with user needs
Behaviors. Thoughts. Feelings.
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Why are mental model diagrams important?
At a high-level, mental mod diagrams can give a UX designer a snapshot of how their product designed fits in with the behaviors, thoughts, and feelings of their user audiences, but that’s not all. Here are a few other benefits of using mental model diagrams in your designing process
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Mental model diagrams are based on what?
Mental model diagrams are based on a solid foundation of research, so they can help your team Feel confident in your design. This carries over onto your users, as well. Users can feel confident using your product knowing it was designed with their own behaviors in mind
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Mental model diagrams are very useful for what?
Are very useful in comparing personas at a glance. Personas can often times have very similar sets of experiences, which can make it hard to determine whether it’s worth developing separate solutions for each persona. Looking at mental models can shed more light on this situation. Do the mental models for each persona have a lot in common as well? If so, a common solution makes sense, however, if there are many differences in the mental models unique solutions that map to the individuals personas mental models would be more appropriate
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List another benefit of mental models?
In her book mental models the author young mentions another benefit of mental models, validating design decisions. Let’s say that a member of your organization really wants to add a stock ticker to a website you’re working on. You can validate that request by matching it to a track stock market prices category in one of your personas mental models. If such a category does not exist, you can pointers out respectively and avoid unnecessary features and information in your design.
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_______. ________ Are fantastic when it comes to empathizing with users?
Mental models
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_______. _______. _______ Are great for visualizing the processes a user goes through in order to accomplish a goal?
User journey maps
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List the eight main steps of a user journey map?
User journey maps should capture the journey of a single persona. Enter the name, photo, age, and occupation of the persona you’ll be using here. The journey or process for trying to capture should go in the space. A sentence or two will usually suffice. In the case of our demo app, we may write something such as Justin wants to book a small getaway with his fiancé, but doesn’t have a lot of time to do detailed planning, finding unique places to visit as destinations, etc. In this scenario, his goal is to use our travel app to quickly find a local, experience travel guide who understands his and his fiancé‘s interest. A simple sentence or two describing the scenario is enough. This area usually consist of several elements, one of which is a breakdown of the phases of the journey. Most user journey maps will use 3 to 5 basic phases For simplicity. For our demo app example, something along the lines of determined destination, shop for a good travel deal, book local travel guide for the trip, and pay my travel guide could be appropriate these descriptions. Notice that these are just like steps in a user flow. Your scenario will heavily influence which meme faces you decide upon. For each phase, list the primary task a user might take to work through that phase of the process. For the determined destination phase, you might write something like create a top five list, weigh the pros and the cons of that list, and decide on a destination with fiancé. Thoughts are listed for each phase. These are commonly illustrated as speech bubbles, but they can take any format. At this point, it’s a good idea to refer back to your user interview data and find relevant snippets of conversations with your participants. You may need to combine actual responses from your research with research data to construct these persona quotes. Try to put yourself in the shoes at the persona and be conscious of your own bias how is your member that you are not the user. The final piece of this central section is the emotional experience, which can take the form of a line moving through all phases of the process. Alleging or icons should be provided, to indicate the meaning of this line. During some phases, the user will be emotionally high, while in other phases, when faced with setbacks or hurdles, for example, they may become emotionally low. Recording these emotional ups and downs will help your team understand the user and what they’re going through as they complete a task. The last two sections vary the most by project. Everything here depends on the goals of your journey map and what you want to accomplish with the document. In most cases, this area will include a short series of insights or recommendations, called opportunities, for the product based on what the user is going through during that phase. For our demo app example, we determined that create that top five list would be one of the actions are persona performs during the first phase, so one of our recommendations for this area of the journey Matt might be since creating a list as a part of many users decision processes, we should allow users to create list of favorites within the app. In some cases, internal ownership is also explain in this last area. If you are part of a large US team or if one of the recommendations fell on someone else’s shoulders, for example, that could be recorded here for team discussion. Feel free to leave the section out in your user journey map for the purposes on the task below.
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What are four guidelines that should be followed when creating a successful user journey map?
Always base A user journey map on research and establish a truthful and believable narrative to make your journey map as effective as possible. If you’re working in a team, and buy others to take part. Creating user journey maps Can be very effective in a group environment. Just by being involved in the process, you can learn a lot about your user and product. Having everyone on the same page will help with future design decisions. Create the visualization part of the journey map last. The important parts of the map are your data, recommendations, and narrative. Well visual design is also important, it should take a backseat to an effective and cohesive story. Making the journey map and actionable document. Are used in the process in a negative way is an important component of the map, it’s just as important to capture recommendations and insights your team can use to move forward.
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Storyboards?
A storyboard is a visual series of events that drpicts A users journey or use of a particular product. They are normally captured in a series of sketches like a comic strip and can be focused or as general as needed. Mini story boards revolve around a single user completing a single task and including challenges or frustrations the product team should be aware of. These narrative documents, like user journey maps, serve as a memorable way to highlight issues or considerations throughout the design process.
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Scenarios?
Scenarios are very similar to storyboards but convey the information differently, with written accounts as opposed to drawn pictures. Scenarios typically depict a day in the life of your personas complete with all the details relevant to the design of your product. Scenarios are great for lending additional context to your users story, and they can be another helpful tool in achieving a shared vision of your persona within the product team environment.
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What is another name for user flows?
User cases
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What do you use your flows help UX designer’s with?
User flows south UX designers map out the flow of a specific action a persona might take all attempting to accomplish a goal. They are great for identifying every point of interaction within an app or website, and they’re often used as one of the first building blocks of information architecture
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Since user flows are an Especially important traditional document between what?
Between user research and information architecture, will be covering them in detail in the next exercise
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The user flow is?
A user flow is a diagram or map of pages of visitor must interact with to complete a task or achieve a goal on a given website or application. The flow part of user flow is important, rather than a list of screens or pages, user flows have a beginning and an end and follow a users progress throughout the diagram.
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What three things need to be determined before we can create an effect of user flow?
As personas and their needs will help inform the creation of your user flows, you should already have a solid set of personas before starting. You need to know about the types of actions your users will take, as well as why they take those actions, before you can create a successful user flow. In addition to the objectives of your personas, you need to understand the objectives of the business behind your project. Well this hasn’t played a big role in this course, it’s important to note for your professional career. Balancing user needs with business objectives is an important role of the UX designer, and will be discussing that balance throughout this exercise.
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What are the two main reasons to create user flows?
First, user flows helped designers avoid a common mistake and product development, too much focus on individual pages and interactions with in and out. Taking a step back and concentrating on user flows rather than individual pages will make your design more user centered and, therefore, or successful from your users point of view. Your users are the ones you’re trying to please after all. Second, user flows are one of the best tools for discovering what pages or screens of an app are needed before you begin the information architecture phase in your project. By walking through their own user flows from their personas points of view, designers are able to ensure that their personas every need has been satisfied every point in the user flow. No matter what a persona may need, there will be a screen or page to accommodate them.
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What is one of the best things to use when building a user flow?
Task analysis
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Task analysis?
Task analysis is a simple process that helps UX designer’s determine what task are required to complete a goal, usually in the context of a persona
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What’s the objective with the task analysis?
To begin your user task analysis, your first need to define a few objectives for your persona. Remember when you created user stories in the intro to UX design course? The process will be incredibly useful here as well
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User story typical format?
As a [persona], i want [some action], so that [outcome]
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Example of persona?
No, let’s fill in the blanks with our persona, who won this exercise will be named Maggie. We know that Madi is a highly energy person and a young adult interested in being social and exploring travel destinations. In this case of our demo app, an appropriate user story might go something like this. As a socially active young adult, I want to find interesting nightlife during my trip to Berlin, so I can meet new and interesting people.
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Task analysis begins with what?
Task analysis begins with a bit of information gathering. We need to know more about our persona if we’re going to have enough context to create a user flow.
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Using your persona as a guide, what five questions should you ask yourself?
What is it that prompted my persona to begin the task? what will tell the persona that their task is finished? What information does the persona already know about the process? What additional information does the persona need to know to complete the task? Finally, what tools will the persona need to complete the task?
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Let’s see if we can answer these questions using our demo persona Maggie and build a context to our task analysis?
Maggie has been prompted to begin the task because she has an upcoming visit to Berlin planned. Maggie will know her task is finished because she will have found an ideal guide to the nightlife of Berlin. We know that Maggie is tech savvy and probably knows the basics of travel, having traveled fairly frequently in her life. She also knows how to recognize useful information online or in apps. If we can simply lead her to good information, she’ll be successful. Maggie needs to know about what travel guides are available and relevant, as well as how to find them. Maggie should only need to use our demo app to complete the task, so let’s make sure we include all the features she needs.
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Creating your task flow?
All right. Now that we have a context to work with, we need to document the processes Maggie will use to complete her task within are out. With your persona and objective in mind, walk yourself through all of the individual steps needed to complete the objective within the context we just establish. Remember the task analysis on how to make a cup of tea from exercise for of intro to UX design? Let’s revisit the steps, only this time, applying them to our persona Maggie. The task flow would look something like this. Entry point is where Maggie would first encounter the task download the app. Successful criteria, what successful completion of the task would look like, read the guide. Launch the download app. Make an account with the app. Login to the app. Decide on a desired destination. Find a way to search for travel guides. Search for travel guides that have something to do with nightlife. Find the nightlife travel guides that focus on Berlin. Download or save the guide she likes. Read the guide to inform her self. While are numbered list is a find a way to record a task flow, many times the task will be Very complex and require workspace and sticky notes to work out the details. Here’s another example using this process with some great storyboarding as well.
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What is the goal with optimizing your task analysis?
Our goal with optimization should be to consolidate the list to a few and simple steps as possible while still meeting the needs of your persona. It’s also important to recognize the scope of your project and that it may not be able to satisfy every part of your task analysis
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What steps can be removed from the final task analysis?
Make an account with the app. Log in to the app. Find a way to search for travel guides. Search for travel guides that have something to do with nightlife. Find the nightlife travel guides that focus on Berlin. Download or save the guide she likes. Downloading and installation.
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Once you followed the task analysis process, creating user flows simply becomes?
It becomes a way of adding in the context of your project and visualizing the task analysis in a way that’s easier to communicate. As with many documents in the UX industry, including several you’ve already worked on, there’s no single correct way to document a user flow
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What is the key to documenting your personas objective?
The key is to document your personas objective as a path using the screens of your app or pages of your website
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The first step in creating your user flow is to?
The first step in creating your user flow is to incorporate your task analysis into the document. In this case for example, we know that the first step is to make an account with the app. As a UX designer, you can conclude that some type of page or screen will be necessary to make the account, and that screen will be the first screen of your user flow. Each page or screen in the flow is represented as a box, in the direction of the flow is the noted with arrows. Continue doing this for every step in your task analysis until a diagram that looks like something has the following take shape
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How can you determine how many screens you will need to meet your user apps needs?
The user flow will tell you that by how many boxes you have in it, five in the example provided.
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How many different user flows will you create?
The user flows will match the number of user personas that you have created
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What does a task flow represent?
Attacks flow represents a singular set of steps taken to complete a specific action. Task those do not branch out into different pass.
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A user flow?
A user flow is a diagram of the steps a user will follow to complete a specific action, which means it can have different pass to completion. A userflow can start off by looking similar to a task flow but often reveals non-linear ways of how a user accomplishes their goal
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What is mobile first design?
Mobile first design is essentially what it sounds like, product teams creating content and design for the mobile version of a website before considering the content and design for tablets or desktop versions. Content is fairly all encompassing term, but within the context of mobile design, generally includes all of the imagery, functionality, and written text on the website.
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List four examples of content in a mobile first design?
I’m boarding text. Social sharing links. Images. Videos.
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Responsive web app?
Responsive websites or not native to any kind of device and run in web browsers, such as chrome, fire fox, and Safari
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Native apps?
Native apps, on the other hand, are designed to work with one specific operating system, such as iOS or android, and are downloaded directly to a device that uses a particular operating system. For example, apps from the Google play store can only be downloaded to devices using the android operating system.
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Progressive enhancement?
Progressive enhancement is a design strategy that offers the most basic functionality to users first. As a device increases in size, capability, or both, more features and/or content are progressively introduced. For example, the mobile Version of a site may have three content call out for its primary persona on the homepage. Moving up the tablet resolution, the designer May and a fourth callout for one of the secondary personas. On the desktop resolution, where a designer has even more room to work with, a fit call out for the final persona may be added a long with social thieves, something of interest to all personas.
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What is a continent audit?
A continent audit is the act of checking and recording all the content on a website or application, No these are far more often conducted on websites within a document, normally a spreadsheet of some kind.
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This is because one of the first and best goals of any site redesign should be to_______. ________. _______. _______ And to do that, a UX designer needs a document that functions as a snapshot of all the content on the site
Simplify and consolidate content
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Performing content audits on competitor websites or websites in the same business space as your project, for instants, can do what?
Can give you valuable insights into the landscape your new site will inhabit, Suggesting content and functionality that users in that landscape might expect in a similar site.
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The most important benefits of performing a content audit?
The most important benefits of performing a content audit, though, are the recommendations they’ll provide your team about the content for your project. While conducting a content audit on a site your redesigning, for example, you may discover that 75% of the pages on this site all fall within one navigation bucket. From this information, you could recommend re-organizing the content in two sections that make more sense for users.
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For most projects, the_______. ________ Document will become something you revisit frequently over the course of the user centered design process. The time you spend auditing the content for your project will also give you a deeper understanding of the content, better equipping you to re-organize and optimize that content has the project advances.
Content audit
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How do you perform a content audit?
The first step is to open your browser and visit the site you’ll be auditing for this example will be auditing the career foundry website. Create a spreadsheet or Google she is fine, although you can use whatever you like and record the names Of the main navigation items is Rose in your spreadsheet
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What are the five things included in a content audit? Titles of columns from left to right?
ID all the tabs on the homepage. Navigation. Page URL. Page name. Comments.
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Create a site map?
Creating a site map, a visual representation of all the pages in a website. After all, to map out a website, you first need to know what pages are on the website
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Many U-X professionals have a sort of shorthand that help them make decisions with a content on it document. When considering each page for a redesign project, they simply choose and apply one of these four labels?
Leave as is. Improve. Consolidate. Remove.
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Leave as is?
Just like it sounds, this decision simply means to do nothing to this particular page of the site.
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Improve?
This can mean a number of things, rewriting Content, adding imagery, adding a video etc. It simply means the page has been flagged for improvement by the team
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Consolidate?
This normally involves merging the page with another to provide a simpler experience for users. In most cases, having fewer pages leads to last complication, which, intern leads to happier users.
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Remove?
This means that the team has planned to remove the page. It could be outdated or simply not used often enough eyesight visitors
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______. _______ Are important to include in your portfolio. While visually appealing the layout will help you make a good first impression, you’re working to become a UX designer rather than a visual designer so be sure to keep your focused on the user experience for which you’re researching
User personas
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_______. ________. __________ Provide a great way to visually convey qualitative data, such as the thoughts and emotional experiences of a user.
User journey maps
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______. ______ Are a lot like blueprints show off how your user personas accomplish specific task, step-by-step. Including them in your portfolio can help provide more complete pictures of your Personas
User flows
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At this stage, your______. ______. ______ Plan is probably a simple spreadsheet with the three required sections, what will content, tablet content, and desktop content?
Mobile first design
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Six questions you should be asking yourself as your curating and reviewing your deliverables and for job interviews?
What was your role for this stage of the project? What task did you face? What decisions did you take? What were the consequences? How did you come to these decisions? If you could, what would you do differently? What kind of data have you used to validate your decisions? What lessons did you learn during this project/activity?
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When designing the challenge problem statement what are the three categories that they usually fall under?
Create. Critique. Redesign.
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Create?
Design challenges with create type problem statements are those most similar to the type of project you are working on now in your career boundary course, you’ll be given a problem and ask to come up with a design solution that addresses the problem, usually in the form of final wire frames, high Fidelity mock ups, or even a working digital prototype.
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For whiteboard challenges?
The fidelity of those wire frames will be low, as you’ll be creating them on the fly and simply sketching out a possible solution. However, always make sure your notes and labels are legible. No matter how messy or sketchy your drawings themselves are, make sure all written labels are legible, otherwise, the interviewers, and any future stakeholders, could have trouble following your thought processes.
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For take home challenges?
For take-home challenges, however, you might find yourself being asked for mid fidelity wire frames done using your design software of choice. Be wary of any challenges that ask for polished/finalized, high Fidelity wire frames. You’ll learn more about questioning and/or refusing design challenges in a liter portfolio review exercise
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Key to remembering when working with create type problem statement is?
Is that while the final designs you produce are important, you absolutely can’t forget every other deliverable you’d make along the way, user personas, user flows, mental models etc., nor all the user research you conduct, feedback interviews and surveys, user testing, card sorting etc.
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Some examples of what a create tight design challenge could look like include?
Design a feature for highlighting audio in an audiobook, analogous To highlighting text in a book. Design a calendar for somebody who frequently travels to different time zones and needs to keep track of appointments in multiple locations
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What is the critique challenge?
Sometimes, rather than be asked to create something completely new from scratch, you’ll instead be asked to critique an existing app or product in what’s often referred to as a critique challenge. In fact, this type of design challenge is actually quite common
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A ______. _______ Is similar to the competitive analysis you did back in exercise 1.7?
Critique approach
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When doing a_____. _____ You could be given a specific app to critique or asked to choose one yourself. Either way, the interviewers will want a solid analysis of what the app does well, as well as things that could be improved.
Competitive analysis
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Some key questions to ask yourself while conducting your critique include but are limited to?
What’s the purpose of the app? What might be some business goals? User goals? How easy is it to use the app? How well does the apps on boarding familiarize you with the apps functionality? Does the app meet your expectations Does it do what it supposed to do? Are there any additional features you want to find yourself wishing the Apple iPad? Are there any common complaints from current users of the app?
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What is the last type of problem statement you’re usually encounter?
The last type of problem statement you’ll usually encounter is the redesigned, also sometimes called a redesign challenge. In fact, this tends to be one of the more common ones you read about others doing, particularly when it comes to well-known products like Twitter, Instagram, and so on. Everyone wants to create a better version of their favorite app and get noticed.
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Redesigning an app is an entirely different from the?
From the create type problem statement detailed about and that you’ll still need to walk through all the steps of the design process and create a new solution, it differs, however, in that you’ll be working with a lot more data and feedback.
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List three items that will ensure that you are doing the right things when approaching a redesign challenge?
Understand the existing user base. Consider the business goals. Evaluate the competition.
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Two examples of what a redesign challenge could look like?
Redesign an online appointment widget. Rethink the way photos are presented in google photos to help users better manage and compare similar photos.
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List four sites to practice your skills on create, Critique, redesign?
100 days of product design, this resource offers 10 different practice whiteboard challenges for you to practice with. 100 example UX problems, a staggering 100 different problems for you to test your UX thinking on. Well not as fully realized has the examples in the above resource, this is a great list to open up your mind to a whole wealth of different ideas. Designer size. This resource actually generates whiteboard challenges for you based on a difficulty level you set, making this a great tool for early on in your UX journey. Sharpen, another challenge generator, this one was created by two former google designers
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For questions you will need to answer for job interviews?
What questions do you need answered before you start designing and experience? Did you design your flows with different start points? In other words, not just on boarding, sign up, forget password, etc. Can you describe a time when the requirements changed in the middle of a project and how you handled that? What are the design tools in your toolbelt what situation do you use one tool or method over another? Do you sketch with paper and pen, and will you be ready for Proto typing something in sketch/InVision?
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Two more interview questions?
How do you work with key stakeholders and team members such as engineers, product managers, or other designers, mentor and tutor at this stage? How would you go about verifying or testing your design?
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Testing
