Flashcards in Section 3 Deck (4)
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1
Q
Niche Audience
A
The audience of the specialist interest media product that may only appeal to a small number of people or those that fall within a specific demographic profile.
2
Q
Mainstream
A
An audience that consumes a product that appeals to a wide range of age groups and cultures.
3
Q
Demographics
A
When media producers study the breakdown of their target audience based on variables in age, ethnicity, gender, economic status or class, level of education, hobbies and interests and lifestyle choices.
4
Q
NRS Social Grades
A
Method of classifying demographics based on occupation and income developed by the National readership survey.
