Section 3 Flashcards Preview

Media Studies 20th May 2020 Unit 1 Exam > Section 3 > Flashcards

Flashcards in Section 3 Deck (4)
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1
Q

Niche Audience

A

The audience of the specialist interest media product that may only appeal to a small number of people or those that fall within a specific demographic profile.

2
Q

Mainstream

A

An audience that consumes a product that appeals to a wide range of age groups and cultures.

3
Q

Demographics

A

When media producers study the breakdown of their target audience based on variables in age, ethnicity, gender, economic status or class, level of education, hobbies and interests and lifestyle choices.

4
Q

NRS Social Grades

A

Method of classifying demographics based on occupation and income developed by the National readership survey.