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Media Studies 20th May 2020 Unit 1 Exam > Section 3 > Flashcards

Flashcards in Section 3 Deck (4)
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Niche Audience

The audience of the specialist interest media product that may only appeal to a small number of people or those that fall within a specific demographic profile.



An audience that consumes a product that appeals to a wide range of age groups and cultures.



When media producers study the breakdown of their target audience based on variables in age, ethnicity, gender, economic status or class, level of education, hobbies and interests and lifestyle choices.


NRS Social Grades

Method of classifying demographics based on occupation and income developed by the National readership survey.