Self-report Design

Question 1

Likert scale

Answer 1

Respondent indicates their agreement on a scale from 1 (strongly agree) to 5 (strongly disagree)

Question 2

Rating scales

Answer 2

Respondent identifies a value that represents their feeling on a particular topic on a scale from 1 (very entertaining) to 5 (not at all entertaining)

Question 3

Fixed-choice options

Answer 3

A list of possible options where respondents will indicate which one applies to them

Question 4

How are interviews designed?

Answer 4

• A standardised interview schedule is created (list of questions)
• The interviewer may take notes or record the interview and analysed later
• Interviewees must be reminded that their answers will be confidential

Question 5

What makes a bad question (in a questionnaire)?

Answer 5

• Overuse of jargon (technical words)
• Emotive language
• Leading questions (assuming things)
• Double-barrelled questions
• Double negatives (eg. not unhappy < happy)