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Flashcards in Semi-Final Deck (95)
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1

A process whereby assets of a particular destination are moulded to meet the needs of national and international customers

Tourism Product Development

2

Resources

Assets

3

A bundle of activities , services and benefits that constitute the entire tourism experience

Tourism product

4

Collection of physical and service features together with symbolic associations which are expected to fulfill needs and wants of the buyers

Tourism product

5

Fulfill

Wants
Convert need to wants

6

Hard to promote

Intangible product

7

Why there is more hotesland restaurants

Fulfill wants, satisfaction of customers

8

Compinents of tourism

Physical Plant
Service
Hospitality
Freedom of choice
Involvement

9

Core of any tourism product which can be a site

Physical plant

10

Main

Core

11

Added feature

Augmented product

12

Technical performance of specific tasks required to meet the needs of tourists

Service

13

Enhancement of services/something extra

Hospitality

14

Acceptable range pf options in order for the experience to be satisfactory

Freedom of choice

15

Participation of consumers in some degree

Involvement

16

Prerequisite to tourism product development

Accessibility
Resources/existing products
Demand
Policy and government
Tourism in relation to the destinations overall economy
Acceptability to tourism stakeholders

17

Schedule of mode of transportations, roads, locations, signages visible

Accessibility

18

Industries left behind but not agriculture but lack in technology

Quezon Province

19

First accredited Agri-tourism in CALABARZON

Costales

20

Tourist arrival/demand

Demand

21

Zoning

Policy and regulations

22

Employed, Unemployed
GDP

Tourism in relation to the destination's overall economy

23

A certification issued by the Department to tourism enterprise that officially recognizes it as having compiled with the minimum standards for the operation of tourism facilities and services

Accreditation

24

Meeting standards

Voluntary DOT (Php 1,500.00) should have certain amenities
Required to Hotels

Travel agency- 2 years

Accreditation

25

Hotel star band

Five star - 85-100% (Deluxe)
Four star- 70-85% (First class)
Three stat- 55-70% (Standard)
Two Star- 40-55 % (Economy)
One Star- 25-40% (Inn) *not acceptable

26

Dimensions for Hotel Category

Arrival/departure
Public areas
Bedroom
Bathroom
Food and beverage
Amenities and services
Business practices

27

Support facilities to comfort room with plated DOT plaque

Renewable 1 year

Gas stations

28

Tourism Product Development Process

Identify all tourism assets or resources in your destination

Match the asset with potential markets

Make the product more inviting by providing or upgrading the infrastructure, accommodation facilities and other services

Develop activities around the tourism assets to be marketed

Communicate the functional and emotional benefits of the tourism product to the target markets

Develop a destination marketing organization (DMO)

29

Needs ROI

Feasibility study
*Pre-Feasibility study

30

Types of Tourism Product Development

Existing product improvement (Renovation)
New product development