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Flashcards in Semiotics Deck (10)
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1

How are signs and language arbitrary?

Signs are a result of social convention; we fix the meaning to the sign

2

Denotation

Dictionary Definition (explicit)

3

Connotation

Cultural meaning (implicit)

4

Myth

Connecting signs and ideologies (Mexicans crossing)

5

Paradigm

Belonging to a set or category

6

Syntagm

having a sequential relationship

7

Polysemy

Having multiple meanings

8

Semiotic Warefare

changing meaning overtime (safety pin)

9

Anne McLintock

Soap & Social Meaning
-brands, advertising
-purification
-cleaned of dirt and labor (class)
-racial progress

10

Stuart Hall (Semiotics)

Arbitrary Signs
Denotation and Conotation