Slightly Unreliable Random Practice Questions

Question 1

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: The email content will highlight new inventory each day A small team will run both their digital marketing operations and their email programs A user needs to build, test, and send a daily email in less than an hour Images for the emails will be hosted on their website CMS Which question is relevant to identify strategies for designing the custom template for the customer’s daily promotional email? Choose 3: A. How often will the layout of the content in a content area change? B. What is the maximum file size of the images being used? C. What From Name will be used for these emails? D. Will image URL’s be available publicly? E. How often will email content be image-only with text overlaying images?

Answer 1

A. How often will the layout of the content in a content area change? B. What is the maximum file size of the images being used? E. How often will email content be image-only with text overlaying images?

Question 2

A retail company’s database of record resides at a 3rdparty company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged The database uses an “Email ID”, which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure their send is connected to the “Email ID” in the database. What key issue should be addressed? Choose 3: A. How will Marketing Cloud and the database sync up? B. Will new users have an “Email ID”? C. What will be used as the Subscriber Key? D. What publication lists will be used? E. Will the company need a custom preference center?

Answer 2

A. How will Marketing Cloud and the database sync up? B. Will new users have an “Email ID”? C. What will be used as the Subscriber Key?

Question 3

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups: Customers who searched for an item on their website Customers who abandoned a cart on their website Customers who made a purchase on their website What should the consultant ask in order to design the data structure for this solution? Choose 3: A. Should customers exit the journey when the goal is met? B. How are subscribers identified in your web analytics? C. How many messages should be included in each journey? D. How long after the behavior occurs will a subscriber need to enter a journey? E. Should a single customer exist in multiple journeys at the same time?

Answer 3

A. Should customers exit the journey when the goal is met? B. How are subscribers identified in your web analytics? E. Should a single customer exist in multiple journeys at the same time?

Question 4

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is recommended best practice for font usage in email? A. Use a web-safe font for text that closely matches the brand’s custom font B. Build an email as one image, with all text saved in the brand font. C. Edit an email’s HTML to list the custom brand font in the style tag’s font-family property D. Build an email using multiple images, with all text saved in the brand font

Answer 4

A. Use a web-safe font for text that closely matches the brand’s custom font

Question 5

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversations per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend. What question should be asked to determine a data/segmentation strategy? Choose 2: A. Increase volume of emails to a wider audience B. Increase the use of dynamic content in emails C. Adopt a Cart Abandonment Email Campaign D. Introduce more identity verification steps in check out process

Answer 5

A. Increase volume of emails to a wider audience B. Increase the use of dynamic content in emails

Question 6

A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive. What questions should be asked to determine a data/segmentation strategy? Choose 2: A. Will customers be able to sign up for the loyalty program at the store? B. Is the purpose of these emails for acquisition or retention or transactional? C. Will multiple languages be used, with a “From Name” lookup table needed? D. Will version values/meanings change. Precluding reusable AMPscript?

Answer 6

B. Is the purpose of these emails for acquisition or retention or transactional? C. Will multiple languages be used, with a “From Name” lookup table needed?

Question 7

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen? A. Publication Lists B. Subscriber Lists C. Profile Center D. Seng Logging

Answer 7

A. Publication Lists

Question 8

A financial services customer states that families often share email addresses across multiple checking, savings, loan and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case? A. Subscriber Key B. Contact ID C. Member Record D. Data Extensions

Answer 8

A. Subscriber Key

Question 9

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following. Emails will be built using a custom dynamic template for these messages Links will vary over time and across campaigns Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to posses? A. AMPscript B. SSJS C. SQL D. HTML

Answer 9

A. AMPscript

Question 10

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: Customer data will be fully refreshed every night via Import activity from the customer’s data warehouse Contact records will be augmented by relational data tables via Contact Builder The customer data file will contain 5M records with 40+ attributes One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails. A customer ID will be used as the unique identifier for each contact Which statement differentiates the use of data extensions over lists? A. Data extensions allow for add/update import activity B. Data extensions can store HTML code as an attribute C. data extensions support customer ID to be used as subscriber key D. Data extensions are necessary for Contact Builder

Answer 10

D. Data extensions are necessary for Contact Builder

Question 11

A publishing company has presented the following: A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical The customer’s expiration data is included in the data file What component should the customer’s solution include? Choose 3: A. Suppression List B. Data Filter C. Triggered Sends D. Template-based emails E. Automation Studio

Answer 11

B. Data Filter D. Template-based emails E. Automation Studio

Question 12

NTO wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of Marketing Cloud user group mentioned the Web Analytics Connector. Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3: A. Use the web analytics platform to trigger behavioral marketing emails B. Track web activity from a click on an email URL back to a specific email campaign C. Pass web conversation data back into Marketing Cloud for use in email reporting D. Recognize web traffic as originating from email instead of another channel E. Match subscribers to web activity by passing Subscriber ID through email links

Answer 12

B. Track web activity from a click on an email URL back to a specific email campaign D. Recognize web traffic as originating from email instead of another channel E. Match subscribers to web activity by passing Subscriber ID through email links

Question 13

An Analyst from NTO marketing needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO’s Business Units/ Number of Sends Delivery Rate Overall Bounce Rate Block Bounce Rate Open Rate Click Rate Complaint Rate Unsubscribe Rate Which email report should NTO’s Marketing Analyst pull from Marketing Cloud to get this information? A. Campaign Email Tracking Report B. Email Performance Over Time Report C. Email Send Report D. Option 4

Answer 13

B. Email Performance Over Time Report

Question 14

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future. What solution should the consultant propose, given the customer’s requirements and available resources? A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages. D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center

Answer 14

A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website

Question 15

NTO wants its monthly distributor newsletter email to appear to be sent on behalf fo the subscriber’s account representatives without segmenting the audience by sales representative. How should this distributor-specific sender profile be configured in Marketing Cloud? Choose 2​​​ A. Pick “Choose from list” selecting the from name and from email values from the list of account users B. Utilize data extension AMPscript lookups to dynamically populate the from name and from email values C. Match the external keys of the sender profile and data extension containing account representative details D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values

Answer 15

B. Utilize data extension AMPscript lookups to dynamically populate the from name and from email values D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values

Question 16

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers They email customers twice a week with no known deliverability issues Their contract includes one Sender Authentication Package What response articulates proper IP warning? Choose 2 A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers B. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses C. IP ramp-up is important to establish a positive sender reputation D. IP ramp-up can be bypassed, given their historical lack of deliverability issues

Answer 16

A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers C. IP ramp-up is important to establish a positive sender reputation

Question 17

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account How would the consultant ensure that this requirement is met?​​​​ A. Check the Scope by User box in Marketing Cloud B. Create a User in Sales Cloud with a System Administrator profile C. Ensure that the User has the correct profile in Marketing Cloud D. Ensure that the user is assigned as System Administrator in Sales Cloud

Answer 17

A. Check the Scope by User box in Marketing Cloud

Question 18

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement?​​​​​​ A. Create a Salesforce Data Extension for the user to select during a Guided Send B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud C. Create data validation rules for the integrated user in Sales Cloud D. Add customer links to the page layouts in Marketing Cloud

Answer 18

B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud

Question 19

A customer wants to send an email from Sales Cloud on behalf of the record owner How should the consultant meet this requirement? Choose 2: A. Use the Organization-Wide Email Address B. Use a custom Delivery Profile C. Use a custom Send Classification D. Use the Send From Records Owner option

Answer 19

C. Use a custom Send Classification D. Use the Send From Records Owner option

Question 20

A customer wants to perform an email send to a subset of a Synchronized Data filtered on custom object data and return tracking to the Sales Cloud. What approach should the consultant recommend? Choose 2 A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension C. Use Query Activities to create a Sendable Synchronized Data Extension D. Use Data Filters to segment data to output a Sendable Data Extension

Answer 20

A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension

Question 21

NTO Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations Prefers not to use custom roles unless it is absolutely necessary Email Specialist resides in multiple business units Using best practices, how should a consultant create and assign roles for NTO?​​​​ A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialist B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists C. Check “Allow” automation permissions for the Content Creator Role and assign it to the Business Units D. Check “Allow” automation permissions for the Content Creator Role and assign it to the Email Specialists

Answer 21

A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialist

Question 22

NTO needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks Maintain NTO master suppression list Configure data relationships Create new subscriber attributes Which role should be assigned to the IT staff member?​​​​ A. Analyst B. Data Manager C. Administrator D. Content Creator

Answer 22

B. Data Manager

Question 23

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices Which reason warrants this implementation? A. Support non-english responses with Reply Mail Management B. Localized language and display options based on location and culture C. Tracking information for campaigns sent by each office Localized physical mailing address displayed in the default email footer D. Localized physical mailing address displayed in the default email footer

Answer 23

D. Localized physical mailing address displayed in the default email footer

Question 24

NTO has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations Which statements is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2​​​​ A. Business Units can have more than one parent Business Unit B. Subscribers can only appear in one Business Unit C. Business Units can mirror an organization’s operational structure D. Business Units can share information with other Business Units

Answer 24

C. Business Units can mirror an organization’s operational structure D. Business Units can share information with other Business Units

Question 25

A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails. Which steps will solve how replies are managed by the application? Pick 3 A. Confirm that Reply Mail Management (RMM) is configured for the customer’s account B. Confirm that the RMM setting ‘Unsubscribe Manual Request’ is set to YES C. Confirm that the RMM setting ‘Delete auto-replies and out-of-office replies’ are set to NO D. Confirm that an email address was provided as the Routing Address for Remaining Replies E. Confirm that the subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe

Answer 25

A. Confirm that Reply Mail Management (RMM) is configured for the customer’s account B. Confirm that the RMM setting ‘Unsubscribe Manual Request’ is set to YES E. Confirm that the subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe

Question 26

To fuel their expansion, NTO recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com. Select the statement that correctly describes the implication of this recommendation Choose 2 A. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO B. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails C. The private domain, e-EO.com, will be used for all link wrapping, image URL’s, and landing page URL’s D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication E. The email headers for EO will still reflect the private domain for NTO since that is the parent company

Answer 26

C. The private domain, e-EO.com, will be used for all link wrapping, image URL’s, and landing page URL’s D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication

Question 27

The customer has these requirements for storing engagement data in their data warehouse: All email open and click activity must be pulled daily from the Marketing Cloud Output files must meet the specific requirements for the data warehouse All the activity must be provided via FTP in one file Which automation workflow meets the customer requirements?​​​​​ A. Report activity that generates Recent Send Summary Report \> Report delivered directly to FTP B. Extract activity of Tracking Extracts that combines data into required file \> Transfer activity C. Query activity to pull data view information \> Extract activity of data extension \> Transfer activity D. Extract activity of data view tables \> Query activity to create the required file \> Transfer activity

Answer 27

C. Query activity to pull data view information \> Extract activity of data extension \> Transfer activity

Question 28

A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?​​​​​​ A. An automation that queries the Complaint data view B. An automation that generates the Unsubscribe Event Extract C. An automation that queries the Unsubscribe data view D. An automation that generates the Complaint Tracking Extract

Answer 28

A. An automation that queries the Complaint data view

Question 29

What is a correct statement about Send Log Data? Choose 3​​​​​​ A. Can be incorporated into standard reports B. Can be stored for a set period of time C. Can be added to a standard data view D. Can be included in measures and filters E. Can be accessed via Query activities

Answer 29

B. Can be stored for a set period of time D. Can be included in measures and filters E. Can be accessed via Query activities

Question 30

Which data object should be used in conjunction with data extensions to create an opt-down strategy for customers?​​​​​​ A. Profile attributes B. Preference attributes C. Publication Lists D. Preference Lists

Answer 30

C. Publication Lists

Question 31

What are data extension data retention policies? A. Settings to “soft” delete all data in a Data Extension so there is no data loss B. Settings to control when a data extension creates a back-up of the data it contains C. Settings to define when a data extension or the data within the data extension is deleted D. Settings to prevent users from deleting a Data Extension created by another user

Answer 31

C. Settings to define when a data extension or the data within the data extension is deleted

Question 32

A customer would like to store financial data related to invoicing in its data extension. Which field type should be used? A. Currency B. Decimal C. Number D. Float

Answer 32

B. Decimal

Question 33

A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions—Subscribers and OrderTable, and the customer would like to include key information from both tables, such as: Customer ID FirstName EmailAddress OrderID OrderDate ShippedDate Which SQL statement should the consultant use? A. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 INNER JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID B. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 Left JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID C. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 OUTER JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 RIGHT JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID

Answer 33

A. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2. OrderDate, T2. ShippedDate FROM Subscribers T1 INNER JOIN OorderTable T2 ON T1.CustomerID=T2.CustomerID

Question 34

A customer provides a file containing only new and updated subscriber records exported from its marketing database. The file will be uploaded to the customer’s Enhanced FTP automatically at 3AM daily The customer requires that the import completes prior to 4AM On average, the file will contain about 2 million rows of data each day Based on the customer’s requirements and recommended best practices, how should the daily file be imported?​​​​​​ A. Import the file to a data extension, using the add and update method B. Import the file to a list, using the “update only” method C. Import the file to a list, using the “add and update” method D. Import the file to a data extension, using the “overwrite” method

Answer 34

A. Import the file to a data extension, using the add and update method

Question 35

Subscribers are collected on a customer’s website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is: Compiled in a database in the website Content Management System (CMS) Imported into Marketing Cloud nightly at 11pm What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?​​​​​​ A. Engagement metrics will be passed into Marketing Cloud B. They will need to integrate with the Marketing Cloud SOAP API C. Unsubscribes should be synchronized between senders D. The third-party send list should be pulled from the CMS

Answer 35

B. They will need to integrate with the Marketing Cloud SOAP API

Question 36

What is a correct statement about a database of record? Choose 2:​​​​​ A. A database of record is a centralized storage repository of data about objects or people B. A database of record is any database containing subscriber data C. A database of records is a data structure in which multiple opt-in statuses can be stored for a subscriber D. A database of record is a system in which a subscriber’s status is maintained

Answer 36

A. A database of record is a centralized storage repository D. A database of record is a system in which a subscriber’s status is maintained

Question 37

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings Data for the campaign will be in two data extensions: Customer and New Accounts The Customer data extensions is currently used for multiple campaigns and is updated at 1 am The New Accounts data is encrypted and will be placed on the FTP at 10pm Which automated workflow meets the customer’s requirements? A. A scheduled automation that starts at 2 am, that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity C. A scheduled automation that starts at 2 am, that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity D. A scheduled automation that starts at 12 am and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activities and Send Email Activity

Answer 37

C. A scheduled automation that starts at 2 am, that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity and Send Email Activity

Question 38

A company collects subscriptions on its website. It does the following Compiles that subscription list in a database in the website Content Management System (CMS) Posts this encrypted lists to Marketing Cloud nightly at 11pm Uses Marketing Cloud as the database of record Sends up to five emails a week based on subscriber engagement with prior sends Which automation sequence (excluding waits) should cover these requirements?​​​​​​ A. File Transfer, Data Extract, Filter, Sends B. File Transfer, Query, Measures, Sends C. File Transfer, Import, Measures, Sends D. File Transfer, Import, Query, Sends

Answer 38

D. File Transfer, Import, Query, Sends

Question 39

A customer needs to import data from an SFTP site. The customer wants to: Segment the contents of the file and then send emails Transfer the file to the SFTP site at various times daily Send to data extensions Which workflow should meet these requirements?​​​​​​ A. Triggered Automation: Import File \> SQL Query \> Send emails B. Scheduled Automation: Transfer File \> Import File \> SQL Query \> Send Emails C. Scheduled Automation: Import File \> SQL Query \> Send Emails D. Triggered Automation: Import File \> Group Refresh \> Send Emails

Answer 39

A. Triggered Automation: Import File \> SQL Query \> Send emails

Question 40

A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email send to the marketing manager each morning that contains the previous day’s submissions as a CVS attachment. Assuming that the customer has the attached feature enabled. Which automation workflow will accomplish this?​​​​​ A. Triggered Automation: Data Extract \> SQL Query \> Transfer File \> Send Email B. Scheduled Automation: Data Extract \> SQL Query \> Transfer File \> Send Email C. Triggered Automation: SQL Query \> Data Extract \> Transfer File \> Send Email D. Scheduled Automation: SQL Query \> Data Extract \> Transfer File \> Send Email

Answer 40

D. Scheduled Automation: SQL Query \> Data Extract \> Transfer File \> Send Email

Question 41

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account’s Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday. Given the customer’s requirements, which method should be used to automate their monthly promotional email? A. Create a triggered automation that includes an import activity and triggered send B. Create a scheduled daily automation that includes an import activity and user-initiated send C. Create a scheduled monthly automation that includes an import activity and triggered send D. Create a triggered automation that includes an import activity and user-initiated send

Answer 41

D. Create a triggered automation that includes an import activity and user-initiated send

Question 42

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer’s plans are to: Use an existing Paste HTML email for the first send Make only minor changes to the email creative for future sends Use an existing Measure to build the subscriber audience for current and future sends Deploy emails manually for now, but possible automate in the future Which configuration is recommended for the re-engagement email send?​​​​​​ A. Triggered send B. Guided Send C. Automated Send D. User-Initiated Send

Answer 42

D. User-Initiated Send

Question 43

A customer wants to display a subscriber’s first name and date of send in its montly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition. Which option should be in this scenario? A. Personalized Strings B. AMPscript C. SQL Query D. Guided Template Language

Answer 43

B. AMPscript

Question 44

A customer has several values that need to be used in the body of an email send: The data would be stored in a reference data extension, related on SubscriberKey There may be one or more records for each subscriber The audience is generally over 1 million subscribers The content is time sensitive and should be sent as quickly as possible The customer is not using “catch and release” sending The reference data extension contains 25 columns Which method should be used?​​​​​​ A. AMPscript a single Lookup Function B. Serve Side Javascript a single LookupOrderedRows Function C. AMPscript a single Lookup OrderedRows Function D. Dynamic content via the Dynamic Content Wizard

Answer 44

C. AMPscript a single Lookup OrderedRows Function

Question 45

Which statement is correct regarding tracking aliases? Choose 2:​​​​​​ A. Tracking aliases are found in Tracking and some standard reports B. Tracking aliases are associated with a URL in HTML as: tag=”alias text” C. Tracking aliases can differentiate click activity in an email to the same URL D. Tracking aliases are primarily relevant when used with email conversion tracking

Answer 45

C. Tracking aliases can differentiate click activity in an email to the same URL D. Tracking aliases are primarily relevant when used with email conversion tracking

Question 46

What is a capability of the Import within Contact Builder? Choose 2 A. The data source can be a local file, data filter, or file on any FTP B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect C. Like the Import Wizard, the Contact Builder import definition can be executed without saving D. In order to use Map by Header Row, the fields in the DE and file must match exactly

Answer 46

B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect C. Like the Import Wizard, the Contact Builder import definition can be executed without saving

Question 47

NTO plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database What action should be taken when using Contact Builder? Choose 2​​​​​​ A. Conduct manual imports of customer information from Sales Cloud B. Create a data extension to incorporate the imported data from a Salesforce Dashboard C. Combine each individual’s channel contact information under one record D. Use Marketing Cloud Connect to include data from Sales Cloud

Answer 47

C. Combine each individual’s channel contact information under one record D. Use Marketing Cloud Connect to include data from Sales Cloud

Question 48

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?​​​​​ A. Create a new Attribute Group referencing all the email address fields in Data Designer B. Create a new Import to populate subscriber email addresses into All Subscribers C. Add all email address fields into the Mobile Application and Predictive Intelligence Applications D. Add all email address fields into the Contact Configuration screen in the correct order

Answer 48

D. Add all email address fields into the Contact Configuration screen in the correct order

Question 49

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox​​​​​​ A. Supplemental data for an interaction in Journey Builder B. Database of record other than All Subscribers C. One-to-many Relationship to the Contact Record D. Data for both Email and MobileConnect Sends

Answer 49

B. Database of record other than All Subscribers

Question 50

A customer has three data extensions that need to be added to Contact Builder Customers contains customer information Orders contains order information Products contains product information A. Customer Data Customers Orders Products B. Customer Data Customers Orders Products C. Customer Data Customers Orders Products D. Option 4

Answer 50

A. Customer Data Customers Orders Products

Question 51

What statements are correct regarding Attribute Groups? Choose 2: A. They link data extensions to subscriber lists B. They link data extensions to contacts C. They link data extensions to other data extensions D. They link subscriber lists to contacts.

Answer 51

B. They link data extensions to contacts C. They link data extensions to other data extensions

Question 52

NTO is considering adopting Attribute Groups when incorporating data from their external systems. What statements are accurate regarding Attribute Groups? Choose 2: A. They can contain only one data extension B. They can be created by templates to accomplish certain tasks C. They link data extensions to other data extensions or contacts D. They replicate the structure from the external system data into templates

Answer 52

B. They can be created by templates to accomplish certain tasks C. They link data extensions to other data extensions or contacts

Question 53

Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3:​​​ A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool D. Journey Builder allows users to update a contact records in an interaction or import data into a data extension E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

Answer 53

B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

Question 54

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions. Which sequence of activities would best accomplish this?​​​​​​ A. Engagement Split \> Send Email \> Wait \> Random Split \> Send Email B. Random Split \> Send Email \> Join \> Decision Split \> Wait \> Send Email C. Random Split \> Send Email \> Wait \> Engagement Split \> Join \> Send Email D. Decision Split \> Send Email \> Engagement Split \> Send Email

Answer 54

C. Random Split \> Send Email \> Wait \> Engagement Split \> Join \> Send Email

Question 55

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber’s data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be sent in the data extension if the subscriber makes it through the welcome series. Which steps should be used to accomplish this in Journey Builder?​​​​​ A. Define Goal, Send Email, Wait, Decision Split B. Random Split, Send Email, Wait, Define Goal C. Define Goal, Update Contact Data, Send Email, Wait D. Update Contact Data, Wait, Send Email, Join

Answer 55

C. Define Goal, Update Contact Data, Send Email, Wait

Question 56

A customer wants to create a Journey with the goal of making users activate their accounts within 72hrs or registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send an activation reminder emails 24 and 48hrs after creating an account. The user exits the journey if they activate their account. Which activities should be included in the customer’s journey?​​​​​​ A. 24 hour Wait \> Decision Split \> Send Email \> 24 hour Wait \> Decision Split \> Send Email B. Decision Split \> 24 hour Wait \> Send Email \> Decision Split \> 48 hour Wait \> Send Email C. 24 hour Wait \> Decision Split \> Send Email \> 48 hour Wait \> Decision Split \> Send Email D. Decision Split \> 24 hour Wait \> Send Email \> Decision Split \> 24 hour Wait \> Send Email

Answer 56

A. 24 hour Wait \> Decision Split \> Send Email \> 24 hour Wait \> Decision Split \> Send Email

Question 57

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder. What can a user do to ensure that contacts enter this interaction successfully based on the error messages? Choose 2:​​​​​ A. Select a source DE with a root relationship to the contact B. Make sure the contact is above the High Water Mark on the source data C. Import new subscribers to the All Subscribers table D. Fire the event in both Automation Studio and the Entry Event

Answer 57

A. Select a source DE with a root relationship to the contact C. Import new subscribers to the All Subscribers table

Question 58

Why would a contact fail to enter a Journey Builder interaction? Choose 3:​​​​​​ A. The interaction allows re-entry only after exiting, and the contact already exists B. The contact falls below the High Water Mark C. The interaction has an A/B/n split, and the contact does not meet the criteria D. The entry event was not fired via Automation Studio E. The contact did not meet the entry criteria

Answer 58

A. The interaction allows re-entry only after exiting, and the contact already exists B. The contact falls below the High Water Mark E. The contact did not meet the entry criteria

Question 59

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?​​​​ Choose 2 A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls B. Upgrade the Marketing Cloud Account to ConnectedApp Authentication C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud D. Share Sales Cloud user licenses across Marketing Cloud users.

Answer 59

A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls B. Upgrade the Marketing Cloud Account to ConnectedApp Authentication

Question 60

NTO has scenario of a journey for “post-purchasing communication: “ which re-entry setting is correct?​​​​​ A. No re-entry B. Re-entry anytime C. Re-entry only after exiting D. Re-entry after time

Answer 60

C. Re-entry only after exiting

Question 61

Customer Event Gather data through a tablet-based webform as part of a raffle into a data extension Winner is randomly selected After the event, an email should be sent to the participants to gather opt ins for marketing emails Define 2 things necessary A. Data extension with opt in status B. Send email activity which contains a link to subscription center C. WebCollect D. SmartCapture

Answer 61

B. Send email activity which contains a link to subscription center C. WebCollect

Question 62

Collect addresses through SmartCapture, segment the data, send emails referencing data from a data extension What skillset is needed?​​​​​ A. AMPscript B. HTML C. CSS D. SQL

Answer 62

D. SQL

Question 63

What are two ways Contact Builder can alter the data in Data Extensions​​​ A. Add single record B. Extract data C. Clear records D. Option 4

Answer 63

A. Add single record C. Clear records

Question 64

How are publication lists used in the Marketing Cloud?​​​​​​ A. To send communication to all subscribers, regardless of opt-in status B. To manage subscribers in guided and triggered email sends C. To build dynamic content rules by subscriber type D. To allow subscribers to opt-down/out instead of unsubscribing from all

Answer 64

D. To allow subscribers to opt-down/out instead of unsubscribing from all

Question 65

What are two possible outcomes when “Send as Multiple MIME” is selected during the send process? Choose 2:​​​​​ A. Open and click activity are tracked in either version B. The email will avoid detection by various SPAM filters C. An auto-generated text version will be sent with your HTML email D. A custom text version will be sent with your HTML email

Answer 65

B. The email will avoid detection by various SPAM filters D. A custom text version will be sent with your HTML email

Question 66

NTO needs to reduce the amount of work when managing messages to customer, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations What solution will decrease manual workloads on the team and will improve their customers experience? A. A file drop automation to send emails to customers who have made a purchase B. A user-initiated message to send an email to customers who made a purchase daily C. A scheduled automation to send emails to customers who made a purchase daily D. A triggered message to send an email as soon as a customer completes a purchase

Answer 66

D. A triggered message to send an email as soon as a customer completes a purchase

Question 67

A consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same, products can be added and removed Which import type should be used? A. Overwrite B. Add Only C. Add/Update D. Update Only

Answer 67

A. Overwrite

Question 68

Define: Service Delivery Management

Answer 68

(Services Role) Professionals focused on driving overall success. Project, Program, and Campaign management professionals

Question 69

Define: Strategic Services

Answer 69

(Services Role) connects customers with an agile team of digital marketing industry experts focused on developing custom, digital-centric, multi-channel marketing solutions to drive one-to-one interactions.

Question 70

Define: Technical Services

Answer 70

(Services Role) Activate, enhance, and optimize Salesforce Marketing Cloud implementations. Services include integration, automation, account configuration and data (i.e. Solutions Architect, Technical Architect, Data Specialist)

Question 71

Define: Campaign Services

Answer 71

(Services Role) Execute customers' digital marketing programs to perfection, drive efficiency, and enable highly relevant 1:1 communications (i.e. Production Consultant, Deployment Consultant, QA, Technical Producer)

Question 72

Define: Education & Enablement

Answer 72

(Services Role) engage with customers to identify their needs and build learning solutions to meet their objectives. (i.e. custom learning solutions)

Question 73

Define: IMH Administrator

Answer 73

Assigns IMH roles to users and manages Mobile, Social and Sites Channels, Hub Apps and IMH Tools

Question 74

Define: IMH Content Editor / Publisher

Answer 74

Creates and delivers messages through Mobile and Sites Channel Apps

Question 75

Define: IMH Viewer

Answer 75

View cross-channel marketing activity and results within the IMH

Question 76

Define: IMH Channel Manager

Answer 76

Create and execute cross-channel interactive marketing campaigns and administer Social and Mobile Channels

Question 77

Define: IMH Security Administrator

Answer 77

Maintain Watchdog security settings and manage user activity and alerts

Question 78

How to turn on and Manage the Hub for Users

Answer 78

1) Apply the Standard IMH Roles for Users 2) Update Existing Roles with IMH Permissions 3) Create new Roles with new IMH Roles and Permissions 4) Assign new IMH Permission to a User's Existing Permissions

Question 79

What is a user and can you delete them?

Answer 79

a record in Marketing Cloud that grants access to a person who uses the application. - You cannot delete users. You can, however, disable them.

Question 80

What does the "Hide All Apps (Setting)" do?

Answer 80

Allows you to control how apps appear to your Marketing Cloud account users. Set this option to on to hide apps in the Marketing Cloud account.

Question 81

What does the "Receive Product Alerts (Setting)" do?

Answer 81

This option determines whether account users see information on updated products. Set this option to on to view all applicable alerts.

Question 82

What does "Enable Social Studio" option do?

Answer 82

This option determines whether account users can access Social Studio functionality. Set this option to on to enable this functionality.

Question 83

How do roles and permissions work in social studio?

Answer 83

It is important to note that in Social Studio, users are granted roles, not permissions. A role is a collection of permissions. The permissions for a role can be changed without having to modify each user's permissions in the system. Publish rights can be granted on an account by account basis. Contributors will have view access to any social account they can't publish to. They cannot manage workspace settings, add users or add social accounts. Roles and Permissions are different in Social Studio in that there are Organization permission levels and Workspace permission levels

Question 84

How does "Organization/User Roles (Social Studio)" work?

Answer 84

Contain permissions for the management of resources. These roles contain permissions for what users can access, add and update. https://help.exacttarget.com/en/documentation/social\_studio/roles\_permissions/user\_roles/

Question 85

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings. Data for the campaign will be in two data extensions: Customer and New Accounts. \* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. \* The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m. Which automated workflow meets the customers’ requirements? A. A scheduled automation with starts at 2:00 am and executes Data Extract Activity \> Import File Activity \> SQL Query Activity \> Wait Activity \> Send Email Activity B. A drop automation which executes File Transfer Activity \> Import File Activity \> SQL Query Activity \> Wait Activity \> Send Email Activity C. A schedule automation which starts at 2:00am and executes a File Transfer Activity \> Import File Activity \> SQL Query Activities \> Wait Activity \> Send Email Activity D. A scheduled automation which starts at 12:00am and executes a File Transfer Activity \> Import File Activity \> SQL Query Activities \> Wait Activity \> Send Email Activity

Answer 85

C. A schedule automation which starts at 2:00am and executes a File Transfer Activity \> Import File Activity \> SQL Query Activities \> Wait Activity \> Send Email Activity

Question 86

ABC Company wants to automate the sending of shipping notices and a customer survey. - Shipping notices will be sent once a day. - The shipping file will be placed on the FTP some time after 4:00 p.m. - The shipping data will be sorted in the Shipping Notice data extension. - A field in the data extension will contain the shipping date. - The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer’s order ships. Which workflow would most effectively enable ABC Company to do this? A. Automation 1: Triggered Import File \> Filter \> Send Email \> Wait \> Filter \> Send Email B. Automation 1: Scheduled to run daily at 7:00pm - Import File \> Filter \> Send Email \> Wait \> Filter \> Send Email C. Automation 1: Scheduled to run daily at 9:00am - Import File \> Filter \> Send Email \> Filter \> Send Email D. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00am - Import File \> Filter \> Send Email \> Filter \> Send Email

Answer 86

A. Automation 1: Triggered Import File \> Filter \> Send Email \> Wait \> Filter \> Send Email

Question 87

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: \* Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse. \* Contact records will be augmented by relational data tables via Contact Builder. \* Customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists? A. Data extensions are necessary for Contact Builder B. Data extensions allow for add/update Import File Activity C. Data extensions can store HTML code as an attribute D. Data extensions support Customer ID to be used as a Subscriber Key

Answer 87

A. Data extensions are necessary for Contact Builder

Question 88

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? (Choose two.) A. The consultant should enable deep linking in Marketing Cloud Connect configuration B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud

Answer 88

A. The consultant should enable deep linking in Marketing Cloud Connect configuration B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user

Question 89

Why would a contact fail to enter a Journey Builder interaction? (Choose three.) A. The interaction has an A/B/n split, and the contact does not meet the criteria B. The interaction allows re-entry only after exiting, and the contact already exists C. The contact falls below the High Water Mark D. The contact did not meet the entry criteria E. The entry event was not fired via Automation Studio

Answer 89

B. The interaction allows re-entry only after exiting, and the contact already exists C. The contact falls below the High Water Mark D. The contact did not meet the entry criteria

Question 90

A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled. Which automation workflow will accomplish this? A. Scheduled Automation: Data Extract \> SQL Query \> Transfer File \> Send Email B. Triggered Automation: SQL Query \> Data Extract \> Transfer File \> Send Email C. Scheduled Automation: SQL Query \> Data Extract \> Transfer File \> Send Email D. Triggered Automation: Data Extract \> SQL Query \> Transfer File \> Send Email

Answer 90

C. Scheduled Automation: SQL Query \> Data Extract \> Transfer File \> Send Email

Question 91

ABC Company has to import a file that will be different every time. What method should be used? A. Add Only B. Update Only C. Overwrite D. Add/Update

Answer 91

C. Overwrite

Question 92

ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend. What is the flow? A. A user-initiated message to send an email to customers who made a purchase daily B. Triggered Import -- user initiated send (not scheduled) C. A scheduled automation to send emails to customers who made a purchase daily

Answer 92

B. Triggered Import -- user initiated send (not scheduled)

Question 93

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping. What action should Northern Trail Outfitters (NTO) take? A. Create and send an apology email which includes a discount for a future purchase to all customers B. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes C. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder D. Create a user-initiated message to logged-in customers to send once the website is restored

Answer 93

C. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder

Question 94

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process. How should the consultant meet this requirement? A. Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud B. Create data validation rules for the integrated user in Sales Cloud C. Create a Salesforce Data Extension for the user to select during a Send Flow D. Add custom VisualForce page to the page layouts in Marketing Cloud

Answer 94

C. Create a Salesforce Data Extension for the user to select during a Send Flow

Question 95

Analyst of Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO’s Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate • Open Rate • Click Rate • Complaint Rate • Unsubscribe Rate Which email report should NTO’s Marketing Analyst pull from Marketing Cloud to get this information? A. Campaign Email Tracking Report B. Account Send Summary Report C. Email Send Report D. Email Performance Over Time Report

Answer 95

A. Campaign Email Tracking Report

Question 96

Northern Trail Outfitters is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How should they determine which subscribers reported their email as spam so they can flag those records in their customer service database? A. An automation that queries the Complaint data view B. An automation that queries the unsubscribe data view C. An automation that generates the Spam Complains Over Time Report D. An automation that generates the Unsubscribe Event Extract

Answer 96

A. An automation that queries the Complaint data view

Question 97

A retail company's database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identified "Customer ID". The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database. What three key issues should be addressed? (Choose three.) A. How will Marketing Cloud and the Database synchronize? B. What will be used as Subscriber Key? C. Will the company need a custom preference center? D. What publication lists will be used? E. Will new users have a "Customer ID"?

Answer 97

A. How will Marketing Cloud and the Database synchronize? C. Will the company need a custom preference center? D. What publication lists will be used?

Question 98

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox? A. Supplemental data for an interaction in Journey Builder B. One-to-Many Relationship to the Contact Record C. Data for both Email and MobileConnect sends D. Database of record other than All Subscribers

Answer 98

D. Database of record other than All Subscribers

Question 99

ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience? A. A user-initiated message to send an email to customers who made a purchase daily B. A triggered message to send an email as soon as a customer completes a purchase C. A scheduled automation to send emails to customers who made a purchase daily D. A triggered automation to send emails to customers who have made a purchase

Answer 99

B. A triggered message to send an email as soon as a customer completes a purchase

Question 100

A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? (Choose two.) A. Filter data B. Upgrade the MC account to ConnectedApp C. Turn off link details tracking D. Turn off Individual Levels Tracking

Answer 100

B. Upgrade the MC account to ConnectedApp D. Turn off Individual Levels Tracking

Question 101

A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud. What approaches should the consultant recommend? (Choose two.) A. Use SQL Query Activities to create Sendable Synchronized Data Extension B. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud C. Use SQL Query Activities to output a Sendable Salesforce Data Extension D. Use Data Filters to segment data to output a Sendable Data Extension

Answer 101

B. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud C. Use SQL Query Activities to output a Sendable Salesforce Data Extension

Question 102

Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does not know SQL and does not have access to the enhanced FTP account. What functionality should be used to retrieve the necessary data? A. My Reports B. My Tracking C. Data Views D. Tracking Extract

Answer 102

B. My Tracking

Question 103

A customer needs to import data from an SFTP site. The customer wants to: \* Segment the contents of the file and then send emails. \* Transfer the file to the SFTP site at various times daily. \* Send to data extensions. Which workflow should meet these requirements? A. Triggered Automation: Import File \> Group Refresh \> Send Email(s) B. Scheduled Automation: Import File \> SQL Query(s) \> Send Emails (s) C. Triggered Automation: Import File \> SQL Query(s) \> Send Email(s) D. Scheduled Automation: Transfer File \> Import File \> SQL Query(s) \> Send Email(s)

Answer 103

C. Triggered Automation: Import File \> SQL Query(s) \> Send Email(s)

Question 104

A customer wants to create a journey in Journey Builder with the goal of making users activate their accounts within 72 hours of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 hours and 48 hours after creating an account. Which sequence of activities should be used for the customer’s journey? A. 24 hour Wait \> Decision Split \> Send Email \> 24 hour Wait \> Decision Split \> Send Email B. 24 hour Wait \> Decision Split \> Send Email \> 48 hour Wait \> Decision Split \> Send Email C. Decision Split \> 24 hour Wait \> Send Email \> Decision Split \> 48 hour Wait \> Send Email D. Decision Split \> 24 hour Wait \> Send Email \> Decision Split \> 24 hour Wait \> Send Email

Answer 104

A. 24 hour Wait \> Decision Split \> Send Email \> 24 hour Wait \> Decision Split \> Send Email

Question 105

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account. How would the consultant ensure that this requirement is met? A. Ensure that the User is assigned as System Administrator in Sales Cloud B. Check the Scope by User box in Marketing Cloud C. Ensure that the User has the correct profile in Marketing Cloud D. Create a User in Sales Cloud with a System Administrator Profile

Answer 105

B. Check the Scope by User box in Marketing Cloud

Question 106

A customer provides a file containing only new and updated subscriber records exported from its marketing database. \* The file will be uploaded to the customer's Enhanced FTP automatically at 3 a.m. daily. \* The customer requires that the import completes prior to 4 a.m. \* On average, the file will contain about two million rows of data each day. Based on the customer's requirements and recommended best practices, how should the daily file be imported? A. Import the file into a list, using the "update only" method B. Import the file into a list, using the "add and update" method C. Import the file into a data extension, using the "add and update" method D. Import the file into a data extension, using the "overwrite" method

Answer 106

C. Import the file into a data extension, using the "add and update" method

Question 107

Which three statements about Send Log Data is correct? (Choose three.) A. Can be stored for periods of time B. Uses Measures, filters, and programs C. Added to standard view D. Accessed using query E. Can be viewed in standard report

Answer 107

A. Can be stored for periods of time B. Uses Measures, filters, and programs D. Accessed using query

Question 108

Which two statements about a database of record are correct? (Choose two). A. It is any data structure in which multiple opt-in statuses can be stored for a subscriber B. It is a system in which a subscriber's status is maintained C. It is any databases containing subscriber data D. It is centralized storage repository of data about objects or people

Answer 108

B. It is a system in which a subscriber's status is maintained D. It is centralized storage repository of data about objects or people

Question 109

A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future. What solution should the consultant propose? A. Configure a data structure using lists and leverage the out-of-the-box Preference Center B. Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages C. Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website D. Configure a relational data structure using data extensions and consult with the customer on API integration with their website

Answer 109

D. Configure a relational data structure using data extensions and consult with the customer on API integration with their website

Question 110

Which two statements are correct about Send Logging? (Choose two.) A. AMPscript can be used to pull data from Send Logs for use within emails B. Send Log data extensions are archived automatically based on retention settings C. A business unit can support up to three Send Logs D. SQL Query Activities can reference Send Logs in combination with system data views

Answer 110

A. AMPscript can be used to pull data from Send Logs for use within emails D. SQL Query Activities can reference Send Logs in combination with system data views

Question 111

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder. What can a user do to ensure that contacts enter this interaction successfully based on the error message? (Choose two.) A. Import new subscribers to the All Subscribers table B. Fire the event in both Automation Studio and the Entry Event C. Make sure the contact is above the High Water Mark on the source data D. Select a source DE with a root relationship to the contact

Answer 111

C. Make sure the contact is above the High Water Mark on the source data D. Select a source DE with a root relationship to the contact

Question 112

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen? A. Send Logging B. Publication Lists C. Profile Center D. Subscriber Keys

Answer 112

B. Publication Lists

Question 113

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out. What is the issue causing less emails to go out? A. Preference center is too strict B. High Watermark if journey builder C. Email frequency too high D. Deliverability issues on account

Answer 113

B. High Watermark if journey builder

Question 114

A customer has several values that need to be used in the body of an email send: The data would be stored in a reference data extension, related on SubscriberKey. There may be one or more records for each subscriber. The audience is generally over 1 million subscribers. The content is time sensitive and should be sent as quickly as possible. The customer is not using "Catch and release" sending. The reference data extension contains 25 columns. What method should be used? A. Dynamic content via the Dynamic Content Wizard B. AMPscript a single Lookup Function C. Service side JavaScript a single LookupOrderedRows Function D. AMPscript a single LookupOrderRows Function

Answer 114

D. AMPscript a single LookupOrderRows Function

Question 115

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is: \* Compiled in a database in the website Content Management System (CMS). \* Imported into Marketing Cloud nightly at 11 p.m. What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud? A. Unsubscribes should be synchronized between sends B. They will need to integrate with the Marketing Cloud SOAP API C. Engagement metrics will be passed into Marketing Cloud D. The third-party send list should be pulled from the CMS

Answer 115

B. They will need to integrate with the Marketing Cloud SOAP API

Question 116

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following: \* Emails will be built using a custom dynamic template for these messages. \* Links will vary over time and across campaigns. \* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. \* Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to possess? A. HTML B. SSJS C. AMPscript D. SQL

Answer 116

C. AMPscript

Question 117

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information: - Customer data (email address, first name, last name...). - Event registration (email address, event ID, event name, event type, venue ID...). - Venue details (venue ID, venue name, venue address...). - Payment details (email address, event ID, total paid...). The Company does not want to link everything in Contact Builder. Which are the two data sources that must be incorporated inside Contact Builder? (Choose two.) A. Event Registration B. Customer Data C. Venue Details D. Payment Details

Answer 117

B. Customer Data C. Venue Details

Question 118

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case? A. Subscriber Key B. Contact ID C. Data Extensions D. Member Record

Answer 118

A. Subscriber Key

Question 119

A company collects subscriptions on its website. It does the following: \* Compiles that subscription list in a database in the website Content Management System (CMS). \* Posts this encrypted list to Marketing Cloud nightly at 11 p.m. \* Uses Marketing Cloud as the database of record. \* Sends up to five emails a week based on subscriber engagement with prior sends. Which automation sequence (excluding waits) should cover these requirements? A. File Transfer \> Import File \> Measures \> Send Email B. File Transfer \> SQL Query \> Measures \> Send Email C. File Transfer \> Data Extract \> Filters \> Send Email D. File Transfer \> Import File \> SQL Query \> Send Email

Answer 119

D. File Transfer \> Import File \> SQL Query \> Send Email

Question 120

What is the capability of the Import within Contact Builder? (Choose two.) A. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect B. The data source can be a local file, data filter, or file on any FTP C. Like the Import Wizard, the Contact Builder import definition can be executed without savings D. In order to use Map by Header Row, the fields in the DE and file must match exactly

Answer 120

A. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect D. In order to use Map by Header Row, the fields in the DE and file must match exactly

Question 121

As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials. ABC Company wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email? A. Build an email as one image, with all text saved in the brand font B. Use a web-safe font for text that closely matches the brands custom font C. Edit an emails HTML to list the custom brand font in the style tags font-family property D. Build an email using multiple images, with all text saved in the brand font

Answer 121

B. Use a web-safe font for text that closely matches the brands custom font

Question 122

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account’s Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday. Which method should be used to automate their monthly promotional email? A. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity B. Create a file drop automation which includes an Import File Activity and Send Email Activity C. Create a scheduled monthly automation which includes an Import File Activity and triggered send D. Create a file drop automation which includes an Import File Activity and triggered send

Answer 122

B. Create a file drop automation which includes an Import File Activity and Send Email Activity

Question 123

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used? A. One-to-Many Relationship B. Many-to-One Relationship C. Many-to-Many Relationship D. One-to-One Relationship

Answer 123

A. One-to-Many Relationship

Question 124

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition. Which option should be in this scenario? A. Guide Template Language B. Personalization strings C. AMPscript D. SQL Query

Answer 124

C. AMPscript

Question 125

ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units. What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.) A. Marketing Cloud Channel Manager B. Marketing Cloud Administrator C. Marketing Cloud Email Marketing Manager D. Marketing Cloud Regional or Local Administrator

Answer 125

A. Marketing Cloud Channel Manager B. Marketing Cloud Administrator

Question 126

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used? A. Overwrite B. Update Only C. Add Only D. Add/Update

Answer 126

A. Overwrite

Question 127

ABC Company is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the constant influx of new users and would like to speed up the turnaround of granting new users access to the Marketing Cloud. In what two ways can this be accomplished? (Choose two.) A. Assign Channel Managers the role of Marketing Cloud Analyst B. Assign Administration User permissions to individual users C. Assign Administration User permissions to the Channel Manager role D. Assign Administration User permissions to each business unit

Answer 127

C. Assign Administration User permissions to the Channel Manager role D. Assign Administration User permissions to each business unit

Question 128

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: \* Imported into a staging data extension. \* Separated into two different data extensions. Which workflow should meet these requirements? A. File Drop Automation: Import File Activity \> SQL Query Activity 1 \> SQL Query Activity 2 B. Scheduled Automation: File Transfer Activity \> Import File Activity \> SQL Query Activity 1 \> SQL Query Activity 2 C. Scheduled Automation: Import File Activity \> SQL Query Activity 1 \> SQL Query Activity 2 D. File Drop Automation: File Transfer Activity \> Import File Activity \> Filter Activity \> SQL Query Activity 1

Answer 128

C. Scheduled Automation: Import File Activity \> SQL Query Activity 1 \> SQL Query Activity 2

Question 129

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls B. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud C. Share Sales Cloud user licenses across Marketing Cloud users D. Upgrade the Marketing Cloud Account to ConnectedApp Authentication

Answer 129

D. Upgrade the Marketing Cloud Account to ConnectedApp Authentication

Question 130

Which data object should be used in conjunction with data extensions to create an opt-down strategy for customers? A. Profile attributes B. Publication Lists C. Preference Lists D. Preference Attributes

Answer 130

B. Publication Lists

Question 131

A customer plans to configure multiple Business Units (BU) to support the digital marketing efforts of five international offices. Which reason warrants this implementation A. Support non-English responses with Reply Mail Management B. Localized language and display options based on location and culture C. Localized physical mailing address displayed in the default email footer D. Tracking information for campaigns sent by each office

Answer 131

C. Localized physical mailing address displayed in the default email footer

Question 132

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application? A. Create a new Import to populate subscriber email addressed into All Subscribers B. Add all email address fields into the Mobile Application and Predictive Intelligence Applications C. Create a new Attribute Group referencing all email address fields in Data Designer D. Add all email address fields into the Contact Configuration screen in the correct order

Answer 132

D. Add all email address fields into the Contact Configuration screen in the correct order

Question 133

Which two statements are correct regarding tracking aliases? (Choose two.) A. They are found in Tracking and some standard reports B. They are associated with a URL in HTML as: Tag="alias text" C. They can differentiate click activity in an email to the same URL D. They are primarily relevant when used with email conversion tracking

Answer 133

C. They can differentiate click activity in an email to the same URL D. They are primarily relevant when used with email conversion tracking

Question 134

A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud. Which three steps should the consultant use in the solution? (Choose three.) A. Put a SOAP API in place via the Marketing Cloud API B. Write an Apex Trigger on the Lead Object C. Create the Triggered Send Definition in the Marketing Cloud D. Create the Triggered Send Definition in the Sales Cloud E. Enable Triggered Sends on the Lead Object in configuration

Answer 134

B. Write an Apex Trigger on the Lead Object C. Create the Triggered Send Definition in the Marketing Cloud E. Enable Triggered Sends on the Lead Object in configuration

Question 135

A customer would like to store financial data related to invoicing in its data extensions. Which field type should be used? A. Number B. Float C. Decimal D. Currency

Answer 135

C. Decimal

Question 136

ABC Company has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations. Which statement is correct regarding the Business Unit functionality within Marketing Cloud? (Choose two.) A. Business Units can mirror an organizations operational structure B. Business Units can share information with other Business Units C. Subscribers can only appear in one Business Unit D. Business Units can have more than one parent Business Unit

Answer 136

A. Business Units can mirror an organizations operational structure B. Business Units can share information with other Business Units

Question 137

A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure. What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.) A. Subscribers can be maintained at the Business Unit level B. User roles can be customized to allow or deny specific permissions C. Brands can set their own physical address and SAP D. Email sends can be separated into Tracking folders for each brand

Answer 137

A. Subscribers can be maintained at the Business Unit level C. Brands can set their own physical address and SAP

Question 138

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort? (Choose two.) A. Data Designer B. Cloud Pages C. Web Analytics Connector D. Content Builder

Answer 138

C. Web Analytics Connector D. Content Builder

Question 139

What are data extension data retention policies? A. Settings to control when a data extensions creates a back-up of the data it contains B. Settings to prevent users from deleting a Data Extension created by another user C. Settings to "soft" delete all data in a Data Extension so there is no data loss D. Settings to define when a data extension or the data within the data extension is deleted

Answer 139

D. Settings to define when a data extension or the data within the data extension is deleted

Question 140

ABC Company has scenario of a journey for "post-purchasing communication". Which re-entry setting is correct? A. Re-entry after time B. Re-entry only after exiting C. No re-entry D. Re-entry anytime

Answer 140

B. Re-entry only after exiting

Question 141

The ABC Company marketing team is launching a new email campaign. ABC Company’s Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort. Which three items will Validate check in an email message? (Choose three.) A. Words or phrases used may trigger spam filters B. Correct syntax is used on any AMPscript in the emails code C. Personalization strings map to attributes or data extension fields D. Grammar and spelling in the email text is correct E. Each content area specified in a dynamic content rule exists

Answer 141

B. Correct syntax is used on any AMPscript in the emails code C. Personalization strings map to attributes or data extension fields E. Each content area specified in a dynamic content rule exists

Question 142

Customer Event gathers data through a tablet-based webform as part of a raffle into a data extension. Winner is randomly selected. After the event, an email should be sent to the participants to gather opt ins for marketing emails. Define two things necessary. (Choose two.) A. Data Extensions with opt in status B. SmartCapture C. WebCollect D. Send email activity which contains a link to subscription center

Answer 142

B. SmartCapture D. Send email activity which contains a link to subscription center

Question 143

The customer has the following requirements for storing engagement data in their data warehouse: \* All email open and click activity must be pulled daily from Marketing Cloud. \* Output files must meet the specific requirements for the data warehouse. \* All the activity must be provided via SFTP in one file. Which automation workflow meets the customer requirements? A. Report activity that generated Recent Send Summary report \> Report delivered directly to SFTP B. Data extract activity of Tracking Extracts that combines data into required file \> File Transfer Activity C. SQL Query Activity to pull data view information \> Data Extract Activity of data extension \> File Transfer Activity D. Data Extract Activity of data view tables \> SQL Query Activity to create the required file \> File Transfer Activity

Answer 143

C. SQL Query Activity to pull data view information \> Data Extract Activity of data extension \> File Transfer Activity

Question 144

To fuel their expansion, ABC Company recently acquired Eagle Outfitters (EO). There is currently a thirty percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com. Select the statement that correctly describes the implication of this recommendation. (Choose two.) A. The email headers for EO will still reflect the private domain for ABC Company since that is the parent company B. The IP address included in the sender authentication package will have the same reputation as the ones being used for ABC Company C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs D. The EO business unit can also have the ABC Company authentication package applied simultaneously for cross-marketing emails E. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication

Answer 144

C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs E. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication

Question 145

Which two statements are correct regarding Attribute Groups? (Choose two.) A. They link data extensions to Contacts B. They link subscriber lists to Contacts C. They link data extensions to other data extensions D. They link data extensions to subscriber lists

Answer 145

A. They link data extensions to Contacts C. They link data extensions to other data extensions

Question 146

ABC Company has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes. Which two actions should ABC Company take in order to create Send Classifications? (Choose two.) A. Define custom Reply Mail Management B. Define a Delivery Profile C. Define a Subscriber - specific From Name D. Define a Sender Profile

Answer 146

B. Define a Delivery Profile D. Define a Sender Profile

Question 147

A publishing company has presented the following: \* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days. \* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical. \* The customers’ expiration date is included in the data file. What component should the customers’ solution include? (Choose three.) A. Automation Studio B. Triggered Send C. Suppression List D. Data Filter E. Template-based emails

Answer 147

A. Automation Studio D. Data Filter E. Template-based emails

Question 148

A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails. Which three settings should be confirmed? (Choose three.) A. Reply Mail Management (RMM) is configured for the customer's account B. The RMM setting "Delete auto-replies and out-of-office replies" is set to NO C. An email address was provided as the Routing Address for Remaining Replies D. The RMM setting "Unsubscribe Manual Requests" is set to YES E. The subscriber's request contained one of the standard terms that qualify for automatic unsubscribe

Answer 148

A. Reply Mail Management (RMM) is configured for the customer's account C. An email address was provided as the Routing Address for Remaining Replies D. The RMM setting "Unsubscribe Manual Requests" is set to YES

Question 149

A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase. Which three questions should the consultant ask to design the data structure for this solution? (Choose three.) A. How long after the behavior occurs will a subscriber need to enter a journey? B. How are subscribers identified in your web analytics? C. Should customers exit the journey when the goal is met? D. How many messages should be included in each journey? E. Should a single customer exist in multiple journeys at the same time?

Answer 149

A. How long after the behavior occurs will a subscriber need to enter a journey? B. How are subscribers identified in your web analytics? E. Should a single customer exist in multiple journeys at the same time?

Question 150

A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive. Which two questions should be asked to determine a data/segmentation strategy? (Choose two.) A. Will "Version" values/meanings change, precluding reusable AMPscript? B. Will a lookup table be needed for a dynamic From Name? C. Will customers be able to sign up for the loyalty program at the store? D. Is the purpose of these emails for acquisition or retention or transactional?

Answer 150

A. Will "Version" values/meanings change, precluding reusable AMPscript? B. Will a lookup table be needed for a dynamic From Name?

Question 151

A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? (Choose two.) A. A form hosted on the company website that fires the entry event via SOAP API. B. A form hosted on the company website that fires the entry event via the REST API C. A SmartCapture form hosted in CloudPages that updated a Profile attribute D. A SmartCapture form hosted in CloudPages that populates the entry source

Answer 151

B. A form hosted on the company website that fires the entry event via the REST API D. A SmartCapture form hosted in CloudPages that populates the entry source

Question 152

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions. Which sequence of activities would best accomplish this? A. Engagement Split \> Send Email \> Wait \> Random Split \> Send email B. Random Split \> Send email \> Wait \> Engagement Split \> Join \> Send email C. Decision Split \> Send email \> Engagement Split \> Send Email D. Random Split \> Send email \> Join \> Decision Split \> Wait \> Send email

Answer 152

B. Random Split \> Send email \> Wait \> Engagement Split \> Join \> Send email

Question 153

What action should be taken to increase subscriber engagement? (Choose two.) A. Adopt a Cart Abandonment Email Campaign B. Increase the use of dynamic content in emails C. Introduce more identity verification steps in check out process D. Increase volume of emails to a wider audience

Answer 153

A. Adopt a Cart Abandonment Email Campaign B. Increase the use of dynamic content in emails

Question 154

Northern Trail Outfitters (NTO) is launching a new campaign, driving them to redesign their data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder. What are two consequences of this change? (Choose two.) A. All filters created before will adapt automatically to the new cardinality B. One of the data extensions must be deleted from the attribute group in order to change the cardinality C. All scheduled sends using a filter based on one of the data extensions should be reviewed D. A contact may not show up in the filter based on one of the data extensions

Answer 154

C. All scheduled sends using a filter based on one of the data extensions should be reviewed D. A contact may not show up in the filter based on one of the data extensions

Question 155

Which three statements are correct regarding the automation tools in Marketing Cloud? (Choose three.) A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool B. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely C. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio D. Journey Builder allows users to update a contact record in a journey or import data into a data extension

Answer 155

A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool C. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio D. Journey Builder allows users to update a contact record in a journey or import data into a data extension

Question 156

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension. What skillset is needed? A. AMPscript B. CSS C. HTML D. SQL

Answer 156

D. SQL

Question 157

A consultant wants to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions named Subscribers and Orders, and the customer needs to include key information from both tables, such as: CustomerID FirstName, EmailAddress OrderID OrderDate ShippedDate Which SQL statement should the consultant use? A. SELECT \* FROM Subscribers WHERE CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate JOIN Orders On CustomerID=CustomerID B. SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN Orders ON CustomerID=CustomerID C. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN Orders T2 ON T1.CustomerID=T2.CustomerID D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers OUTER JOIN Orders ON Subscribers.CustomerID=Orders.CustomerID

Answer 157

C. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN Orders T2 ON T1.CustomerID=T2.CustomerID

Question 158

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order\_Details, and Products. The data extensions contain the following information: \* Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal. \* Order\_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount. \* Products: ProductID, SKU, Name, Description, Cost, Price. Which two actions should be taken in Data Designer? (Choose two.) A. Create a one-to-many relationship between Orders and Order\_Details B. Create a one-to-one relationship between Orders and Order\_Details C. Create a one-to-one relationship between Order\_Details and Products D. Create a one-to-one relationship between the contact record and Order\_Details

Answer 158

A. Create a one-to-many relationship between Orders and Order\_Details C. Create a one-to-one relationship between Order\_Details and Products

Question 159

ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks: \* Maintain ABC Company’s master suppression list. \* Configure data relationships. \* Create new subscriber attributes. Which role should be assigned to the IT staff member? A. Administrator B. Data Manager C. Analyst D. Content Creator

Answer 159

B. Data Manager

Question 160

The Corporate Apparel Division of ABC Company is moving to Marketing Cloud and will be using ABC existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate business unit. Which consideration warrants the creation of a separate business unit for Corporate Apparels instance of Marketing Cloud? A. Managing Unsubscribes from the Corporate Apparel Division only B. Sending from a separate IP Address and Domain C. Using different From Name and Email Address settings D. Branding of the Corporate Apparel is different from ABC Company

Answer 160

A. Managing Unsubscribes from the Corporate Apparel Division only

Question 161

ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector. Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.) A. Recognize web traffic as originating from email instead of another channel B. Track web activity from a click on an email URL back to a specific email campaign C. Match subscribers to web activity by passing Subscriber ID through email links D. Use the web analytics platform to trigger behavioral remarketing emails E. Pass we conversion data back into Marketing Cloud for use in email reporting

Answer 161

A. Recognize web traffic as originating from email instead of another channel B. Track web activity from a click on an email URL back to a specific email campaign C. Match subscribers to web activity by passing Subscriber ID through email links

Question 162

What storage model should be used if a subscriber has more than one value to an attribute? A. Profile Attribute B. Data Extensions C. Lists D. Publication Lists

Answer 162

B. Data Extensions

Question 163

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: \* They currently have three million customers. \* They email customers twice a week with no known deliverability issues. \* Their contract includes one Sender Authentication Package (SAP). What response articulates proper IP warming? (Choose two.) A. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses B. IP ramp-up is important to establish a positive sender reputation C. IP ramp-up takes four to six weeks to be able to fully send to all three million customers D. IP ramp-up can be bypassed, given their historical lack of deliverability issues

Answer 163

B. IP ramp-up is important to establish a positive sender reputation C. IP ramp-up takes four to six weeks to be able to fully send to all three million customers

Question 164

Northern Trail Outfitters (NTO): \* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations. \* Prefers NOT to use custom roles unless it is absolutely necessary. How should a consultant create and assign roles for NTO? A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialist B. After the roles of Content Creator and Data Management by denying permissions and then assign the roles to the Email Specialists C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units D. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialist

Answer 164

A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialist

Question 165

A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations. What recommendation would best provide a scalable solution for the start-up? A. An automated program to send daily transactional messages B. A triggered automation to send transactional messages C. Triggered email sends to deliver transactional messages D. A manual email send for each transactional message

Answer 165

C. Triggered email sends to deliver transactional messages

Question 166

What are two ways Contact builder can alter the data in Data Extensions? (Choose two.) A. Add Single Record B. Clear Records C. Extract Data

Answer 166

A. Add Single Record B. Clear Records

Question 167

What functionality is contained in Journey Builder that does not exist in Automation Studio? A. The ability to send an email to a Salesforce audience B. The option to convert a qualified Lead to a Contact C. Native execution of a Service-side JavaScript activity D. Flexibility to wait based on duration or a specific time

Answer 167

B. The option to convert a qualified Lead to a Contact

Question 168

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems. Which two actions should the Consultant recommend? (Choose two.) A. Use Data Designer to link student and alumni data to the contact record B. Use Synchronized Data Sources to obtain data from the Sales Cloud C. Create an Import Activity to import alumni data into Salesforce Report D. Create list attributes to store student data from the Sales Cloud

Answer 168

A. Use Data Designer to link student and alumni data to the contact record B. Use Synchronized Data Sources to obtain data from the Sales Cloud

Question 169

A customer wants to send an email from Sales Cloud on behalf of the record owner. How should the consultant meet this requirement? (Choose two.) A. Use a custom Delivery Profile B. Use a custom Send Classification C. Use the Send From Record Owner option D. Use the Organization-Wide Email Address

Answer 169

B. Use a custom Send Classification C. Use the Send From Record Owner option

Question 170

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member’s renewal date. Email #2 will be sent one week prior to the member’s renewal date. Email #3 will be sent on the member’s renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer’s automation? A. Import File Activity \> three Send Activities to the master data extension B. Three Send Activities to the master data extension C. Three Filter Activities \> three Send Activities to the filtered audiences D. Import File Activity \> three Filter Activities \> three Send Activities to the filtered audiences

Answer 170

C. Three Filter Activities \> three Send Activities to the filtered audiences

Question 171

A customer wants to automate the process of sending a series of welcome emails based on the subscriber's data. \* Emails should be sent weekly for up to five weeks. \* If a subscriber makes a purchase, they should stop receiving welcome emails. \* A Boolean flag should be set in a data extension if the subscriber makes it through the welcome series. Which steps should be used to accomplish this in Journey Builder? A. Update Contact Data, Wait, Send Email, Join B. Random Split, Send Email, Wait, Define Goal C. Define Goal, Send Email, Wait, Decision Split D. Define Goal, Update Contact Data, Send Email, Wait

Answer 171

D. Define Goal, Update Contact Data, Send Email, Wait

Question 172

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database. What two actions should be taken when using Contact Builder? (Choose two.) A. Conduct manual imports of customer information from Sales Cloud B. Create a data extension to incorporate the imported data from Dashboard C. Combine each individual's channel contact information under one record D. Use Marketing Cloud Connect to include data from Sales Cloud

Answer 172

C. Combine each individual's channel contact information under one record D. Use Marketing Cloud Connect to include data from Sales Cloud

Question 173

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: \* The email content will highlight new inventory each day. \* A small team will run both their digital marketing operations and their email program. \* A user needs to build, test, and send a daily email in less than an hour. \* Images for the emails will be hosted on their website CMS. Which three questions are relevant to identify strategies for designing the custom template for the customer's daily promotional email? (Choose three.) A. What From Name will be used for these emails? B. How often will email content be image-only with text overlaying images? C. What is the maximum file size of the images being used? D. Will image URLs be available publicly? E. How often will the layout of the content in a content area change?

Answer 173

B. How often will email content be image-only with text overlaying images? C. What is the maximum file size of the images being used? E. How often will the layout of the content in a content area change?

Question 174

ABC Company is considering adopting Attribute Groups when incorporating data from their external systems. What statements are accurate regarding Attribute Groups? (Choose two.) A. They link data extensions to other data extensions or contacts B. They can be created by templates to accomplish certain tasks C. They can contain only one data extension D. They replicate the structure from the external system data into templates

Answer 174

A. They link data extensions to other data extensions or contacts B. They can be created by templates to accomplish certain tasks

Question 175

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter. Which two components are appropriate for this solution? (Choose two.) A. Microsite with Web Collect to store entrants on a data extension B. Send Email Activity with a link to a subscription center C. Data Extension with double opt-in status defined D. Microsite with Smart Capture to store entrants on a data extension

Answer 175

C. Data Extension with double opt-in status defined D. Microsite with Smart Capture to store entrants on a data extension

Question 176

What are the similarities between Automation Studio and Journey Builder? (Choose three.) A. Ability to define an email send B. The option to convert a qualified Lead to a Contact C. Fire an event from Automation Studio to Journey Builder D. Have duration plus wait activity (look for answers that start with JB or AS)

Answer 176

A. Ability to define an email send C. Fire an event from Automation Studio to Journey Builder D. Have duration plus wait activity (look for answers that start with JB or AS)

Question 177

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? (Choose two.) A. The email will avoid detection by various SPAM filters B. Open and click activity are tracked in either version C. An auto-generated text version will be sent with your HTML email D. A custom text version will be sent with your HTML email

Answer 177

B. Open and click activity are tracked in either version C. An auto-generated text version will be sent with your HTML email

Question 178

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email? A. Dynamic Content Wizard B. AMPscript conditional against the Gender Field C. AMPscriptLookupRows functions D. NB Test Content type

Answer 178

A. Dynamic Content Wizard

Question 179

How do you add a contact in contact builder? (Choose two.) A. Import to All Subscribers List B. Add manually to All Subscribers C. Import to MyLists D. Import to DE

Answer 179

C. Import to MyLists D. Import to DE

Question 180

ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency. What two pieces of information would help ABC Company achieve this objective? (Choose two.) A. Number of items per order B. Channel preference of customers C. Last purchase date D. Products purchased from a competitor

Answer 180

B. Channel preference of customers C. Last purchase date

Question 181

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer’s plans are to: \* Use an existing Paste HTML email for the first send. \* Make only minor changes to the email creative for future sends. \* Use an existing Measure to build the subscriber audience for current and future sends. \* Deploy emails manually for now, but possibly automate in the future. Which configuration is recommended for the re-engagement email send? A. Triggered Send B. Guided Send C. Automated Send D. User-Initiated Send

Answer 181

D. User-Initiated Send

Question 182

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative. In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.) A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values B. Use substitution strings to populate the From Name and From Email values in the sender profile C. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users D. Match the external keys of the sender profile and data extension containing account representative details

Answer 182

A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values B. Use substitution strings to populate the From Name and From Email values in the sender profile

Question 183

A customer has three data extensions that need to be added to Contact Builder. \* Customers contains customer information. \* Orders contains order information. \* Products contains product information. How should these data extensions be linked within an Attribute Group? A. Customer Data Products Orders Customers B. Customer Data Products Orders Customers C. Customer Data Products Orders Customers D. Customer Data Products Orders Customers

Answer 183

B. Customer Data Products Orders Customers

Question 184

A user in the MC wants to use Salesforce custom object data for segmenting and personalization. How should the consultant approach this requirement? A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data D. Export the report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.

Answer 184

B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record

Question 185

Northern Trail Outfitters (NTO) wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder? A. Create three distinct Attribute Groups that link Customers to Contacts, Order to Customers, and Products to Orders B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders C. Create three distinct Attribute Groups that link each data extension directly to contacts D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers

Answer 185

B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders

Question 186

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data. Using the principle of least privilege, which two pre-defined roles should be assigned? (Choose two.) A. Administrator B. Data Manager C. Content Creator D. Analyst

Answer 186

C. Content Creator D. Analyst

Question 187

A customer wants to link web analytics data to subscriber data. How should this be set up in Data Designer? A. Link to the Marketing Cloud API B. Link to the Marketing Cloud data extensions C. Link to the Web Analytics SFTP D. Link to the Web Analytics Provider API

Answer 187

B. Link to the Marketing Cloud data extensions

Question 188

Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages. Their customer base includes 1.5 million email addresses. What should the consultant recommend? A. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact B. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends C. Suppress sends to SQL email addresses during the first two weeks of IP warming, then resume sending to them during the third week D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period

Answer 188

D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period

Question 189

Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions. How should consumers, retailers, and wholesale buyers be defined in Data Designer? A. Many-to-Many Relationship B. One-to-One Relationship C. Population D. One-to-Many Relationship

Answer 189

D. One-to-Many Relationship

Question 190

During discovery a consultant confirmed: \* A master audience file containing contact information and data points will be used for segmentation and imported nightly. \* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors. What feature should a consultant include in the solution? A. An exclusion list B. An auto-exclusion list C. An auto-suppression list D. A global unsubscribe

Answer 190

C. An auto-suppression list

Question 191

A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following: \* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m. \* Payments.csv will be encrypted. \* Payments.csv will contain data from the previous week. \* Late payment notices will be sent each Monday at noon. \* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send. Which automation sequence represents a viable solution? A. File Transfer \> Import File \> Filter \> Wait \> Send Email \> Wait \> SQL Query \> Data Extract \> File Transfer B. Import File \> File Transfer \> SQL Query \> Wait \> Send Email \> Wait \> SQL Query \> Data Extract \> File Transfer C. File Transfer \> Import File \> Filter \> Wait \> Send Email \> SQL Query \> Wait \> Data Extract \> File Transfer D. File Transfer \> Import File \> SQL Query \> Wait \> Send Email \> SQL Query \> File Transfer

Answer 191

B. Import File \> File Transfer \> SQL Query \> Wait \> Send Email \> Wait \> SQL Query \> Data Extract \> File Transfer

Question 192

Which three statements about Send Log data are correct? (Choose three.) A. Can be included in measures and filters B. Can be stored for a set period of time C. Can be accessed via SQL Query Activities D. Can be added to a standard data view E. Can be incorporated into standard reports

Answer 192

A. Can be included in measures and filters B. Can be stored for a set period of time C. Can be accessed via SQL Query Activities

Question 193

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account? A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile B. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com C. Links within emails will be wrapped with mail.nto.com, but images within Content Builder will use e.nto.com D. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com

Answer 193

A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile

Question 194

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending. \* The data extension will hold each contact’s response as well as the time stamp of the click. \* The contact will receive an email two days after the click event. \* Both emails should be sent via Journey Builder. What is the optimal solution to record the click activity prior to sending the second email? A. Leverage the Decision Split to create a Custom Activity B. Use a landing page to record the click and trigger an email C. Leverage the Engagement Split and the Update Contact Activity D. Use a landing page to record the click in the data extension

Answer 194

C. Leverage the Engagement Split and the Update Contact Activity

Question 195

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should they use to create an audience for this campaign? (Choose three.) A. Conversion Rate B. Last Purchase Date C. Ages in Household D. Proximity to Store E. Lifetime Purchase Value

Answer 195

A. Conversion Rate B. Last Purchase Date E. Lifetime Purchase Value

Question 196

Which three statements are correct about Data Designer? (Choose three.) A. Each attribute group contains one data extension, each data extension can include up to 50 attributes B. Each attribute group can contain multiple lists, each list can include multiple attributes C. Data extensions can be linked to either the contact record or different data extensions, including extensions from other attribute groups D. Each attribute group can contain multiple data extensions, and each data extension can include multiple attributes E. Data extensions should be linked directly to the contact record prior to being linked to different data extensions

Answer 196

B. Each attribute group can contain multiple lists, each list can include multiple attributes C. Data extensions can be linked to either the contact record or different data extensions, including extensions from other attribute groups E. Data extensions should be linked directly to the contact record prior to being linked to different data extensions

Question 197

In which two ways can Contact Builder be used to affect data stored on a data extension? (Choose two.) A. Clear the data from a data extension B. Add a single record to a data extension C. Export data from a data extension to any SFTP location D. Reconcile contact data on multiple Contact IDs

Answer 197

A. Clear the data from a data extension B. Add a single record to a data extension

Question 198

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store manager’s information. If a new manager is assigned to a region, NTO only wants to update the information in one place. What data should a consultant ensure exists within Marketing Cloud in order to facilitate this? A. Each customer's region code and the manager's name and email address for each region code B. Name and email address for each regional store manager stored on a lookup table C. Regional store manager's name and email address for each customer D. Regional code, regional store manager's name, and email address for each customer

Answer 198

A. Each customer's region code and the manager's name and email address for each region code

Question 199

An existing triggered send needs to be updated with new content. (Choose the BEST answer.) A. Archive Current Message Interaction \> Edit Message Content \> Restart Triggered Email Interaction B. Pause Message Interaction \> Edit Message Content \> Publish Changes \> Restart Triggered Email Interaction C. Copy Send Definition \> Select Updated Content \> Archive Original Definition \> Start New Definition D. Open Send Definition \> Edit Message Content \> Publish Changes

Answer 199

B. Pause Message Interaction \> Edit Message Content \> Publish Changes \> Restart Triggered Email Interaction

Question 200

How are Publication Lists used? A. To build dynamic content rules by subscriber type B. To allow subscribers to ope-down/out instead of unsubscribing from all C. To send communication to all subscribers, regardless of opt-in status D. To manage subscribers in guided and triggered email sends

Answer 200

B. To allow subscribers to ope-down/out instead of unsubscribing from all

Question 201

By which three standard methods could contacts be injected into a journey? (Choose three.) A. Predicted Intelligence Event B. Sales / Service Cloud Event C. Date-Based Event D. Mobile Response Event E. CloudPages Form Submit Event

Answer 201

B. Sales / Service Cloud Event C. Date-Based Event E. CloudPages Form Submit Event

Question 202

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page. How should the customer individualize the email content? A. Guide Template Language B. Substitution Strings C. Dynamic Content Areas D. Personalization Strings

Answer 202

C. Dynamic Content Areas

Question 203

A customer needs to import data from an SFTP site. The customer wants to: \* Segment the contents of the file and then send emails. \* Transfer the file to the SFTP site at various times daily. \* Send to data extensions. What sequence of automation activities should meet these requirements? A. File Drop: Import File \> Group Refresh \> Send Email(s) B. Scheduled: Import File \> SQL Query(s) \> Send Email(s) C. File Drop: Import File \> SQL Query(s) \> Send Email(s) D. Scheduled: Transfer File \> Import File \> SQL Query(s) \> Send Email(s)

Answer 203

C. File Drop: Import File \> SQL Query(s) \> Send Email(s)

Question 204

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. What skill set should the customer team have for this solution to be viable? A. HTML B. SSJS C. AMPscript D. SQL

Answer 204

C. AMPscript

Question 205

Which two statements are correct regarding Attribute Groups? (Choose two.) A. They link data extensions to Contacts B. They link subscriber lists to Contacts C. They link data extensions to other data extensions D. They link data extensions to subscriber lists

Answer 205

A. They link data extensions to Contacts C. They link data extensions to other data extensions

Question 206

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. What skill set should the customer team have for this solution to be viable? A. HTML B. SSJS C. AMPscript D. SQL

Answer 206

C. AMPscript

Question 207

A customer needs to import data from an SFTP site. The customer wants to: \* Segment the contents of the file and then send emails. \* Transfer the file to the SFTP site at various times daily. \* Send to data extensions. What sequence of automation activities should meet these requirements? A. File Drop: Import File \> Group Refresh \> Send Email(s) B. Scheduled: Import File \> SQL Query(s) \> Send Email(s) C. File Drop: Import File \> SQL Query(s) \> Send Email(s) D. Scheduled: Transfer File \> Import File \> SQL Query(s) \> Send Email(s)

Answer 207

C. File Drop: Import File \> SQL Query(s) \> Send Email(s)

Question 208

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page. How should the customer individualize the email content? A. Guide Template Language B. Substitution Strings C. Dynamic Content Areas D. Personalization Strings

Answer 208

C. Dynamic Content Areas

Question 209

By which three standard methods could contacts be injected into a journey? (Choose three.) A. Predicted Intelligence Event B. Sales / Service Cloud Event C. Date-Based Event D. Mobile Response Event E. CloudPages Form Submit Event

Answer 209

B. Sales / Service Cloud Event C. Date-Based Event E. CloudPages Form Submit Event

Question 210

How are Publication Lists used? A. To build dynamic content rules by subscriber type B. To allow subscribers to ope-down/out instead of unsubscribing from all C. To send communication to all subscribers, regardless of opt-in status D. To manage subscribers in guided and triggered email sends

Answer 210

B. To allow subscribers to ope-down/out instead of unsubscribing from all

Question 211

An existing triggered send needs to be updated with new content. (Choose the BEST answer.) A. Archive Current Message Interaction \> Edit Message Content \> Restart Triggered Email Interaction B. Pause Message Interaction \> Edit Message Content \> Publish Changes \> Restart Triggered Email Interaction C. Copy Send Definition \> Select Updated Content \> Archive Original Definition \> Start New Definition D. Open Send Definition \> Edit Message Content \> Publish Changes

Answer 211

B. Pause Message Interaction \> Edit Message Content \> Publish Changes \> Restart Triggered Email Interaction

Question 212

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store manager’s information. If a new manager is assigned to a region, NTO only wants to update the information in one place. What data should a consultant ensure exists within Marketing Cloud in order to facilitate this? A. Each customer's region code and the manager's name and email address for each region code B. Name and email address for each regional store manager stored on a lookup table C. Regional store manager's name and email address for each customer D. Regional code, regional store manager's name, and email address for each customer

Answer 212

A. Each customer's region code and the manager's name and email address for each region code

Question 213

In which two ways can Contact Builder be used to affect data stored on a data extension? (Choose two.) A. Clear the data from a data extension B. Add a single record to a data extension C. Export data from a data extension to any SFTP location D. Reconcile contact data on multiple Contact IDs

Answer 213

A. Clear the data from a data extension B. Add a single record to a data extension

Question 214

Which three statements are correct about Data Designer? (Choose three.) A. Each attribute group contains one data extension, each data extension can include up to 50 attributes B. Each attribute group can contain multiple lists, each list can include multiple attributes C. Data extensions can be linked to either the contact record or different data extensions, including extensions from other attribute groups D. Each attribute group can contain multiple data extensions, and each data extension can include multiple attributes E. Data extensions should be linked directly to the contact record prior to being linked to different data extensions

Answer 214

B. Each attribute group can contain multiple lists, each list can include multiple attributes C. Data extensions can be linked to either the contact record or different data extensions, including extensions from other attribute groups E. Data extensions should be linked directly to the contact record prior to being linked to different data extensions

Question 215

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should they use to create an audience for this campaign? (Choose three.) A. Conversion Rate B. Last Purchase Date C. Ages in Household D. Proximity to Store E. Lifetime Purchase Value

Answer 215

A. Conversion Rate B. Last Purchase Date E. Lifetime Purchase Value

Question 216

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending. \* The data extension will hold each contact’s response as well as the time stamp of the click. \* The contact will receive an email two days after the click event. \* Both emails should be sent via Journey Builder. What is the optimal solution to record the click activity prior to sending the second email? A. Leverage the Decision Split to create a Custom Activity B. Use a landing page to record the click and trigger an email C. Leverage the Engagement Split and the Update Contact Activity D. Use a landing page to record the click in the data extension

Answer 216

C. Leverage the Engagement Split and the Update Contact Activity

Question 217

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account? A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile B. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com C. Links within emails will be wrapped with mail.nto.com, but images within Content Builder will use e.nto.com D. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com

Answer 217

A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile

Question 218

Which three statements about Send Log data are correct? (Choose three.) A. Can be included in measures and filters B. Can be stored for a set period of time C. Can be accessed via SQL Query Activities D. Can be added to a standard data view E. Can be incorporated into standard reports

Answer 218

A. Can be included in measures and filters B. Can be stored for a set period of time C. Can be accessed via SQL Query Activities

Question 219

A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following: \* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m. \* Payments.csv will be encrypted. \* Payments.csv will contain data from the previous week. \* Late payment notices will be sent each Monday at noon. \* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send. Which automation sequence represents a viable solution? A. File Transfer \> Import File \> Filter \> Wait \> Send Email \> Wait \> SQL Query \> Data Extract \> File Transfer B. Import File \> File Transfer \> SQL Query \> Wait \> Send Email \> Wait \> SQL Query \> Data Extract \> File Transfer C. File Transfer \> Import File \> Filter \> Wait \> Send Email \> SQL Query \> Wait \> Data Extract \> File Transfer D. File Transfer \> Import File \> SQL Query \> Wait \> Send Email \> SQL Query \> File Transfer

Answer 219

B. Import File \> File Transfer \> SQL Query \> Wait \> Send Email \> Wait \> SQL Query \> Data Extract \> File Transfer

Question 220

During discovery a consultant confirmed: \* A master audience file containing contact information and data points will be used for segmentation and imported nightly. \* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors. What feature should a consultant include in the solution? A. An exclusion list B. An auto-exclusion list C. An auto-suppression list D. A global unsubscribe

Answer 220

C. An auto-suppression list

Question 221

Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions. How should consumers, retailers, and wholesale buyers be defined in Data Designer? A. Many-to-Many Relationship B. One-to-One Relationship C. Population D. One-to-Many Relationship

Answer 221

D. One-to-Many Relationship

Question 222

Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages. Their customer base includes 1.5 million email addresses. What should the consultant recommend? A. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact B. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends C. Suppress sends to SQL email addresses during the first two weeks of IP warming, then resume sending to them during the third week D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period

Answer 222

D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period

Question 223

A customer wants to link web analytics data to subscriber data. How should this be set up in Data Designer? A. Link to the Marketing Cloud API B. Link to the Marketing Cloud data extensions C. Link to the Web Analytics SFTP D. Link to the Web Analytics Provider API

Answer 223

B. Link to the Marketing Cloud data extensions

Question 224

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data. Using the principle of least privilege, which two pre-defined roles should be assigned? (Choose two.) A. Administrator B. Data Manager C. Content Creator D. Analyst

Answer 224

C. Content Creator D. Analyst

Question 225

Northern Trail Outfitters (NTO) wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder? A. Create three distinct Attribute Groups that link Customers to Contacts, Order to Customers, and Products to Orders B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders C. Create three distinct Attribute Groups that link each data extension directly to contacts D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers

Answer 225

B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders

Question 226

A user in the MC wants to use Salesforce custom object data for segmenting and personalization. How should the consultant approach this requirement? A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data D. Export the report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.

Answer 226

B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record

Question 227

A customer has three data extensions that need to be added to Contact Builder. \* Customers contains customer information. \* Orders contains order information. \* Products contains product information. How should these data extensions be linked within an Attribute Group? A. Customer Data Products Orders Customers B. Customer Data Products Orders Customers C. Customer Data Products Orders Customers D. Customer Data Products Orders Customers

Answer 227

B. Customer Data Products Orders Customers

Question 228

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative. In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.) A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values B. Use substitution strings to populate the From Name and From Email values in the sender profile C. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users D. Match the external keys of the sender profile and data extension containing account representative details

Answer 228

A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values B. Use substitution strings to populate the From Name and From Email values in the sender profile

Question 229

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer’s plans are to: \* Use an existing Paste HTML email for the first send. \* Make only minor changes to the email creative for future sends. \* Use an existing Measure to build the subscriber audience for current and future sends. \* Deploy emails manually for now, but possibly automate in the future. Which configuration is recommended for the re-engagement email send? A. Triggered Send B. Guided Send C. Automated Send D. User-Initiated Send

Answer 229

D. User-Initiated Send

Question 230

ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency. What two pieces of information would help ABC Company achieve this objective? (Choose two.) A. Number of items per order B. Channel preference of customers C. Last purchase date D. Products purchased from a competitor

Answer 230

B. Channel preference of customers C. Last purchase date

Question 231

How do you add a contact in contact builder? (Choose two.) A. Import to All Subscribers List B. Add manually to All Subscribers C. Import to MyLists D. Import to DE

Answer 231

C. Import to MyLists D. Import to DE

Question 232

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email? A. Dynamic Content Wizard B. AMPscript conditional against the Gender Field C. AMPscriptLookupRows functions D. NB Test Content type

Answer 232

A. Dynamic Content Wizard

Question 233

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? (Choose two.) A. The email will avoid detection by various SPAM filters B. Open and click activity are tracked in either version C. An auto-generated text version will be sent with your HTML email D. A custom text version will be sent with your HTML email

Answer 233

B. Open and click activity are tracked in either version C. An auto-generated text version will be sent with your HTML email

Question 234

What are the similarities between Automation Studio and Journey Builder? (Choose three.) A. Ability to define an email send B. The option to convert a qualified Lead to a Contact C. Fire an event from Automation Studio to Journey Builder D. Have duration plus wait activity (look for answers that start with JB or AS)

Answer 234

A. Ability to define an email send C. Fire an event from Automation Studio to Journey Builder D. Have duration plus wait activity (look for answers that start with JB or AS)

Question 235

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter. Which two components are appropriate for this solution? (Choose two.) A. Microsite with Web Collect to store entrants on a data extension B. Send Email Activity with a link to a subscription center C. Data Extension with double opt-in status defined D. Microsite with Smart Capture to store entrants on a data extension

Answer 235

C. Data Extension with double opt-in status defined D. Microsite with Smart Capture to store entrants on a data extension

Question 236

ABC Company is considering adopting Attribute Groups when incorporating data from their external systems. What statements are accurate regarding Attribute Groups? (Choose two.) A. They link data extensions to other data extensions or contacts B. They can be created by templates to accomplish certain tasks C. They can contain only one data extension D. They replicate the structure from the external system data into templates

Answer 236

A. They link data extensions to other data extensions or contacts B. They can be created by templates to accomplish certain tasks

Question 237

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: \* The email content will highlight new inventory each day. \* A small team will run both their digital marketing operations and their email program. \* A user needs to build, test, and send a daily email in less than an hour. \* Images for the emails will be hosted on their website CMS. Which three questions are relevant to identify strategies for designing the custom template for the customer's daily promotional email? (Choose three.) A. What From Name will be used for these emails? B. How often will email content be image-only with text overlaying images? C. What is the maximum file size of the images being used? D. Will image URLs be available publicly? E. How often will the layout of the content in a content area change?

Answer 237

B. How often will email content be image-only with text overlaying images? C. What is the maximum file size of the images being used? E. How often will the layout of the content in a content area change?

Question 238

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database. What two actions should be taken when using Contact Builder? (Choose two.) A. Conduct manual imports of customer information from Sales Cloud B. Create a data extension to incorporate the imported data from Dashboard C. Combine each individual's channel contact information under one record D. Use Marketing Cloud Connect to include data from Sales Cloud

Answer 238

C. Combine each individual's channel contact information under one record D. Use Marketing Cloud Connect to include data from Sales Cloud

Question 239

A customer wants to automate the process of sending a series of welcome emails based on the subscriber's data. \* Emails should be sent weekly for up to five weeks. \* If a subscriber makes a purchase, they should stop receiving welcome emails. \* A Boolean flag should be set in a data extension if the subscriber makes it through the welcome series. Which steps should be used to accomplish this in Journey Builder? A. Update Contact Data, Wait, Send Email, Join B. Random Split, Send Email, Wait, Define Goal C. Define Goal, Send Email, Wait, Decision Split D. Define Goal, Update Contact Data, Send Email, Wait

Answer 239

D. Define Goal, Update Contact Data, Send Email, Wait

Question 240

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member’s renewal date. Email #2 will be sent one week prior to the member’s renewal date. Email #3 will be sent on the member’s renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer’s automation? A. Import File Activity \> three Send Activities to the master data extension B. Three Send Activities to the master data extension C. Three Filter Activities \> three Send Activities to the filtered audiences D. Import File Activity \> three Filter Activities \> three Send Activities to the filtered audiences

Answer 240

C. Three Filter Activities \> three Send Activities to the filtered audiences

Question 241

A customer wants to send an email from Sales Cloud on behalf of the record owner. How should the consultant meet this requirement? (Choose two.) A. Use a custom Delivery Profile B. Use a custom Send Classification C. Use the Send From Record Owner option D. Use the Organization-Wide Email Address

Answer 241

B. Use a custom Send Classification C. Use the Send From Record Owner option

Question 242

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems. Which two actions should the Consultant recommend? (Choose two.) A. Use Data Designer to link student and alumni data to the contact record B. Use Synchronized Data Sources to obtain data from the Sales Cloud C. Create an Import Activity to import alumni data into Salesforce Report D. Create list attributes to store student data from the Sales Cloud

Answer 242

A. Use Data Designer to link student and alumni data to the contact record B. Use Synchronized Data Sources to obtain data from the Sales Cloud

Question 243

What functionality is contained in Journey Builder that does not exist in Automation Studio? A. The ability to send an email to a Salesforce audience B. The option to convert a qualified Lead to a Contact C. Native execution of a Service-side JavaScript activity D. Flexibility to wait based on duration or a specific time

Answer 243

B. The option to convert a qualified Lead to a Contact

Question 244

What are two ways Contact builder can alter the data in Data Extensions? (Choose two.) A. Add Single Record B. Clear Records C. Extract Data

Answer 244

A. Add Single Record B. Clear Records

Question 245

A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations. What recommendation would best provide a scalable solution for the start-up? A. An automated program to send daily transactional messages B. A triggered automation to send transactional messages C. Triggered email sends to deliver transactional messages D. A manual email send for each transactional message

Answer 245

C. Triggered email sends to deliver transactional messages

Question 246

Northern Trail Outfitters (NTO): \* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations. \* Prefers NOT to use custom roles unless it is absolutely necessary. How should a consultant create and assign roles for NTO? A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialist B. After the roles of Content Creator and Data Management by denying permissions and then assign the roles to the Email Specialists C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units D. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialist

Answer 246

A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialist

Question 247

ABC Company has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes. Which two actions should ABC Company take in order to create Send Classifications? (Choose two.) A. Define custom Reply Mail Management B. Define a Delivery Profile C. Define a Subscriber - specific From Name D. Define a Sender Profile

Answer 247

B. Define a Delivery Profile D. Define a Sender Profile

Question 248

A publishing company has presented the following: \* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days. \* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical. \* The customers’ expiration date is included in the data file. What component should the customers’ solution include? (Choose three.) A. Automation Studio B. Triggered Send C. Suppression List D. Data Filter E. Template-based emails

Answer 248

A. Automation Studio D. Data Filter E. Template-based emails

Question 249

A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails. Which three settings should be confirmed? (Choose three.) A. Reply Mail Management (RMM) is configured for the customer's account B. The RMM setting "Delete auto-replies and out-of-office replies" is set to NO C. An email address was provided as the Routing Address for Remaining Replies D. The RMM setting "Unsubscribe Manual Requests" is set to YES E. The subscriber's request contained one of the standard terms that qualify for automatic unsubscribe

Answer 249

A. Reply Mail Management (RMM) is configured for the customer's account C. An email address was provided as the Routing Address for Remaining Replies D. The RMM setting "Unsubscribe Manual Requests" is set to YES

Question 250

A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase. Which three questions should the consultant ask to design the data structure for this solution? (Choose three.) A. How long after the behavior occurs will a subscriber need to enter a journey? B. How are subscribers identified in your web analytics? C. Should customers exit the journey when the goal is met? D. How many messages should be included in each journey? E. Should a single customer exist in multiple journeys at the same time?

Answer 250

A. How long after the behavior occurs will a subscriber need to enter a journey? B. How are subscribers identified in your web analytics? E. Should a single customer exist in multiple journeys at the same time?

Question 251

A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive. Which two questions should be asked to determine a data/segmentation strategy? (Choose two.) A. Will "Version" values/meanings change, precluding reusable AMPscript? B. Will a lookup table be needed for a dynamic From Name? C. Will customers be able to sign up for the loyalty program at the store? D. Is the purpose of these emails for acquisition or retention or transactional?

Answer 251

A. Will "Version" values/meanings change, precluding reusable AMPscript? B. Will a lookup table be needed for a dynamic From Name?

Question 252

A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? (Choose two.) A. A form hosted on the company website that fires the entry event via SOAP API. B. A form hosted on the company website that fires the entry event via the REST API C. A SmartCapture form hosted in CloudPages that updated a Profile attribute D. A SmartCapture form hosted in CloudPages that populates the entry source

Answer 252

B. A form hosted on the company website that fires the entry event via the REST API D. A SmartCapture form hosted in CloudPages that populates the entry source

Question 253

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions. Which sequence of activities would best accomplish this? A. Engagement Split \> Send Email \> Wait \> Random Split \> Send email B. Random Split \> Send email \> Wait \> Engagement Split \> Join \> Send email C. Decision Split \> Send email \> Engagement Split \> Send Email D. Random Split \> Send email \> Join \> Decision Split \> Wait \> Send email

Answer 253

B. Random Split \> Send email \> Wait \> Engagement Split \> Join \> Send email

Question 254

What action should be taken to increase subscriber engagement? (Choose two.) A. Adopt a Cart Abandonment Email Campaign B. Increase the use of dynamic content in emails C. Introduce more identity verification steps in check out process D. Increase volume of emails to a wider audience

Answer 254

A. Adopt a Cart Abandonment Email Campaign B. Increase the use of dynamic content in emails

Question 255

Northern Trail Outfitters (NTO) is launching a new campaign, driving them to redesign their data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder. What are two consequences of this change? (Choose two.) A. All filters created before will adapt automatically to the new cardinality B. One of the data extensions must be deleted from the attribute group in order to change the cardinality C. All scheduled sends using a filter based on one of the data extensions should be reviewed D. A contact may not show up in the filter based on one of the data extensions

Answer 255

C. All scheduled sends using a filter based on one of the data extensions should be reviewed D. A contact may not show up in the filter based on one of the data extensions

Question 256

Which three statements are correct regarding the automation tools in Marketing Cloud? (Choose three.) A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool B. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely C. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio D. Journey Builder allows users to update a contact record in a journey or import data into a data extension

Answer 256

A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool C. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio D. Journey Builder allows users to update a contact record in a journey or import data into a data extension

Question 257

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension. What skillset is needed? A. AMPscript B. CSS C. HTML D. SQL

Answer 257

D. SQL

Question 258

A consultant wants to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions named Subscribers and Orders, and the customer needs to include key information from both tables, such as: CustomerID FirstName, EmailAddress OrderID OrderDate ShippedDate Which SQL statement should the consultant use? A. SELECT \* FROM Subscribers WHERE CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate JOIN Orders On CustomerID=CustomerID B. SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN Orders ON CustomerID=CustomerID C. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN Orders T2 ON T1.CustomerID=T2.CustomerID D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers OUTER JOIN Orders ON Subscribers.CustomerID=Orders.CustomerID

Answer 258

C. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN Orders T2 ON T1.CustomerID=T2.CustomerID

Question 259

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order\_Details, and Products. The data extensions contain the following information: \* Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal. \* Order\_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount. \* Products: ProductID, SKU, Name, Description, Cost, Price. Which two actions should be taken in Data Designer? (Choose two.) A. Create a one-to-many relationship between Orders and Order\_Details B. Create a one-to-one relationship between Orders and Order\_Details C. Create a one-to-one relationship between Order\_Details and Products D. Create a one-to-one relationship between the contact record and Order\_Details

Answer 259

A. Create a one-to-many relationship between Orders and Order\_Details C. Create a one-to-one relationship between Order\_Details and Products

Question 260

ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks: \* Maintain ABC Company’s master suppression list. \* Configure data relationships. \* Create new subscriber attributes. Which role should be assigned to the IT staff member? A. Administrator B. Data Manager C. Analyst D. Content Creator

Answer 260

B. Data Manager

Question 261

The Corporate Apparel Division of ABC Company is moving to Marketing Cloud and will be using ABC existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate business unit. Which consideration warrants the creation of a separate business unit for Corporate Apparels instance of Marketing Cloud? A. Managing Unsubscribes from the Corporate Apparel Division only B. Sending from a separate IP Address and Domain C. Using different From Name and Email Address settings D. Branding of the Corporate Apparel is different from ABC Company

Answer 261

A. Managing Unsubscribes from the Corporate Apparel Division only

Question 262

ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector. Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.) A. Recognize web traffic as originating from email instead of another channel B. Track web activity from a click on an email URL back to a specific email campaign C. Match subscribers to web activity by passing Subscriber ID through email links D. Use the web analytics platform to trigger behavioral remarketing emails E. Pass we conversion data back into Marketing Cloud for use in email reporting

Answer 262

A. Recognize web traffic as originating from email instead of another channel B. Track web activity from a click on an email URL back to a specific email campaign C. Match subscribers to web activity by passing Subscriber ID through email links

Question 263

What storage model should be used if a subscriber has more than one value to an attribute? A. Profile Attribute B. Data Extensions C. Lists D. Publication Lists

Answer 263

B. Data Extensions

Question 264

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: \* They currently have three million customers. \* They email customers twice a week with no known deliverability issues. \* Their contract includes one Sender Authentication Package (SAP). What response articulates proper IP warming? (Choose two.) A. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses B. IP ramp-up is important to establish a positive sender reputation C. IP ramp-up takes four to six weeks to be able to fully send to all three million customers D. IP ramp-up can be bypassed, given their historical lack of deliverability issues

Answer 264

B. IP ramp-up is important to establish a positive sender reputation C. IP ramp-up takes four to six weeks to be able to fully send to all three million customers