SMS Flashcards
(23 cards)
what is advanced Opt-Out?
functionality that gives you control over sms messaging such as customizing opt-in, opt-out and standard replies
*Can only be set up via console, not via API
what is custom app logic?
Webhooks that allow your application to define custom logic for every reply
what is important to know about sending pictures via sms internationally?
picture messages outside of US and Canada will be delivered as a hyperlink
what is MMS?
Multimedia Messaging Service = pictures, video and audio
provide 5 different use cases for programmable sms?
1) track deliveries
2) manual conversations
3) automated responses
4) international texting
5) send alerts or notifications
what is an AI Chatbot?
used within autopilot to automate conversations within your app or website
what is opt-out keywords?
sms words/commands to stop communication: STOP, UNSTOP, UNSUBSCRIBE or CANCEL
what is autopilot?
a platform that automates conversations using natural language and machine learning
*chatbots, IVRs and alexa
How can a sms be sent?
1) local numbers
2) toll free numbers
3) short codes
4) alpha-numeric sender IDs
5) using your own number
what is rerouting?
when a carrier is unable to receive short codes, twilio defaults to sending messages in standard long code phone numbers
what is queueing?
when Twilio automatically organizes and sends messages at a rate that keeps you compliant (outbound messaging specifically)
what is multi-tenancy?
sub-accounts to keep numbers separate for billing and reporting per client
what is a alpha-numeric sender ID?
1) allows you to set your company name or brand as the caller ID (caller ID = calls, sender ID = sms)
2) used when sending one-way SMS messages
3) can be set to any 11 digits using A-Z plus 0-9
what are 2 communications channels that can be used with AI chatbots?
1) voice (IVRs)
2) text (something written via sms or chat)
what is a segment?
one segment = one message associated to billing and the character limit per segment depends on the encoding type
- GSM-7 encoding 160 characters
- UCS-2 encoding are limited to 67 characters
what is important to know about inbound and outbound sms limitations with standard long code phone numbers?
outbound sms - segments are queued at 1 segment/message per second
inbound sms - 500 messages per second
What is a sticky sender?
using the same “from” number every time you message a recipient
Why: brand awareness and familiarity
TCPA
The TCPA (Telephone Consumer Protection Act) is a federal statute enacted in 1991 designed to safeguard consumer privacy.
This legislation restricts telemarketing communications via voice calls, SMS texts, and fax.
what is Unicode?
an international encoding standard that provides a unique numeric value for every character across all languages
benefits of using short codes?
1) best for high volume sms since users can send 100 messages per second vs standard long code numbers are limited to 1 message per second.
2) short codes are not subject to carrier filtering
difference between “A2P” and “P2P”?
“A2P” = application to person sms “P2P”= person to person sms
what is a short code?
a 5-6 digit number used for sms or mms only - sends text or pictures
what are the differences between random vs vanity short code numbers?
A vanity short code is a specific number that you choose, while a random short code is assigned to you and can’t be reviewed in advance
