Social Influence Flashcards
(83 cards)
What are the 3 types of conformity ?
Compliance, identification, internalisation
What is compliance ?
The shallowest level of conformity in which the individual changes their behaviour to fit in with the group/avoid rejection
They don’t agree privately but agree publicly
Compliance is normally due to normative social influence
What is identification?
The intermediate level of conformity the Individual adopts the behaviour or beleifs of a group
They accept the groups norms out of a desire for a relationship or association with the group rather than a genuine internal agreement with everything the group stands for
What is internalisation?
The deepest level of conformity the individual accepts the behaviours of the group publicly and privately
Permanent form of conformity
Most likely due to informational social influence
Define conformity ?
The change in behaviour of beleif as a result of real or imagined group pressure
What are the explanations for conformity ?
Informational social influence
Normative social influence
What is normative social influence?
Conforming to the majority to avoid rejection or being seen as an outcast this is driven by a desire to be liked and gain social approval the change in view is temporary
NSI leads to compliance where individuals publicly agree with the group but maintain their private beliefs
What is informational social influence ?
Conforming to the majority because of a desire to be correct in situations where the right action of belief is uncertain
The change is permanent
ISI leads to internalisation
What were the procedures of ASCH experiment?
The study involved groups of 8-10 male college students where only 1 was the actual ppts and all the others were confederates the task was a line judgement experiment
Ppts were shown a standard line with 3 comparison lines they were asked to publicly identify which of the 3 lines matched the standard line in length the real ppts was seated so they would always answer near the end of the
6 control trails were confederates gave the correct answer
12 real trails were they unanimously gave the wrong answer
What were aschs findings?
The measure of conformity was how often the real ppts conformed to the majority incorrect answer despite it evidently being wrong
75%of ppts conformed at least once
5% conformed every time
32% overall conformity rate
What did asch research suggest?
Suggest that people will conform due to normative social influence they conform for social approval avoiding rejection or being seen as an outcast
What were the 3 variables affecting asch conformity study?
Group size
Unanimity
Task difficulty
What is group size as a variable ?
Asch varied the n.o of confederates from 1 to 16 with only 1 confederate the conformity rate was 3% with 2 confederates conformity was 13% conformity jumped to 33% with 3 confederates then it remained steady suggesting the presence of a small unanimous group has a strong social pressure but beyond a certain point the group size doesn’t increase pressure
What is unanimity as a variable ?
A confederate broke the groups unanimity by responding correctly the conformity rate dropped to 5.5% this suggests the presence of a dissenter provides social support
What is task difficulty as a variable ?
Asch repeated the experiment with smaller differences between the line lengths making the task more ambiguous the conformity rate increased
Asch argues this was due to ppts being more uncertain about their judgements making it more susceptiabel to Informative social influence
Does ASch study have high internal validity and if so why?
High internal validity as it was carefully controlled and standardised procedures were followed giving each ppts the same experiment
What did Perrin and Spencer argue about aschs work?
Argues his work lacks temporal validity suggesting the high conformity rates were due to the cultural conditions in Cold War 1950s America
What is the issue of using an entirely American sample?
Criticised for being culturally biased however many have replicated this study where they found conformity was much higher in colllectivist cultures
Why does asch study lack mundane realism?
Matching the lengths of a line is quite a simple task which minimises extraneous variables and doesn’t replicate real life social interactions therefore it isn’t a valid measure of real life conformity
What concept does asch research support ? N
Supports normative social influence as 75% ppts conformed to the incorrect majority at least once despite the correct answer being unambiguous
What other concept does asch study support i?
Informative social influence as when the task difficulty was increased the ppts was more unsure of the answer which increased conformity
How can personality affect asch findinags and what is this called?
Dispositional factors that suggest that conformity is solely determined by situational factors
E.g. if individuals are more sensitive to social rejection they’re more likely to conform
What are social roles?
Socially defined pattern of behaviour that is expected of persons who occupy a certain social position or belong to a particular social category
What is identification as social roles ?
The process of individuals adopting the behaviour of a group that they value and want to belong to these roles provide a social identity