Social Influence Flashcards

(83 cards)

1
Q

What are the 3 types of conformity ?

A

Compliance, identification, internalisation

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2
Q

What is compliance ?

A

The shallowest level of conformity in which the individual changes their behaviour to fit in with the group/avoid rejection
They don’t agree privately but agree publicly
Compliance is normally due to normative social influence

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3
Q

What is identification?

A

The intermediate level of conformity the Individual adopts the behaviour or beleifs of a group
They accept the groups norms out of a desire for a relationship or association with the group rather than a genuine internal agreement with everything the group stands for

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4
Q

What is internalisation?

A

The deepest level of conformity the individual accepts the behaviours of the group publicly and privately
Permanent form of conformity
Most likely due to informational social influence

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5
Q

Define conformity ?

A

The change in behaviour of beleif as a result of real or imagined group pressure

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6
Q

What are the explanations for conformity ?

A

Informational social influence
Normative social influence

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7
Q

What is normative social influence?

A

Conforming to the majority to avoid rejection or being seen as an outcast this is driven by a desire to be liked and gain social approval the change in view is temporary
NSI leads to compliance where individuals publicly agree with the group but maintain their private beliefs

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8
Q

What is informational social influence ?

A

Conforming to the majority because of a desire to be correct in situations where the right action of belief is uncertain
The change is permanent
ISI leads to internalisation

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9
Q

What were the procedures of ASCH experiment?

A

The study involved groups of 8-10 male college students where only 1 was the actual ppts and all the others were confederates the task was a line judgement experiment
Ppts were shown a standard line with 3 comparison lines they were asked to publicly identify which of the 3 lines matched the standard line in length the real ppts was seated so they would always answer near the end of the
6 control trails were confederates gave the correct answer
12 real trails were they unanimously gave the wrong answer

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10
Q

What were aschs findings?

A

The measure of conformity was how often the real ppts conformed to the majority incorrect answer despite it evidently being wrong
75%of ppts conformed at least once
5% conformed every time
32% overall conformity rate

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11
Q

What did asch research suggest?

A

Suggest that people will conform due to normative social influence they conform for social approval avoiding rejection or being seen as an outcast

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12
Q

What were the 3 variables affecting asch conformity study?

A

Group size
Unanimity
Task difficulty

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13
Q

What is group size as a variable ?

A

Asch varied the n.o of confederates from 1 to 16 with only 1 confederate the conformity rate was 3% with 2 confederates conformity was 13% conformity jumped to 33% with 3 confederates then it remained steady suggesting the presence of a small unanimous group has a strong social pressure but beyond a certain point the group size doesn’t increase pressure

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14
Q

What is unanimity as a variable ?

A

A confederate broke the groups unanimity by responding correctly the conformity rate dropped to 5.5% this suggests the presence of a dissenter provides social support

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15
Q

What is task difficulty as a variable ?

A

Asch repeated the experiment with smaller differences between the line lengths making the task more ambiguous the conformity rate increased
Asch argues this was due to ppts being more uncertain about their judgements making it more susceptiabel to Informative social influence

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16
Q

Does ASch study have high internal validity and if so why?

A

High internal validity as it was carefully controlled and standardised procedures were followed giving each ppts the same experiment

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17
Q

What did Perrin and Spencer argue about aschs work?

A

Argues his work lacks temporal validity suggesting the high conformity rates were due to the cultural conditions in Cold War 1950s America

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18
Q

What is the issue of using an entirely American sample?

A

Criticised for being culturally biased however many have replicated this study where they found conformity was much higher in colllectivist cultures

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19
Q

Why does asch study lack mundane realism?

A

Matching the lengths of a line is quite a simple task which minimises extraneous variables and doesn’t replicate real life social interactions therefore it isn’t a valid measure of real life conformity

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20
Q

What concept does asch research support ? N

A

Supports normative social influence as 75% ppts conformed to the incorrect majority at least once despite the correct answer being unambiguous

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21
Q

What other concept does asch study support i?

A

Informative social influence as when the task difficulty was increased the ppts was more unsure of the answer which increased conformity

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22
Q

How can personality affect asch findinags and what is this called?

A

Dispositional factors that suggest that conformity is solely determined by situational factors
E.g. if individuals are more sensitive to social rejection they’re more likely to conform

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23
Q

What are social roles?

A

Socially defined pattern of behaviour that is expected of persons who occupy a certain social position or belong to a particular social category

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24
Q

What is identification as social roles ?

A

The process of individuals adopting the behaviour of a group that they value and want to belong to these roles provide a social identity

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25
What was the aim of the Stanford prison experiment?
Aimed to understand the psychological impact of situational forces by observing how typical, healthy inidividuals would conform to assigned social roles of guards and prisoners
26
What were the procedures of zimbardos SPE?
An observational study of 24 male students from the USA who volunteered to ppts in a 7-14 day study recieving 15 dollars a day they were then randomly assigned to be either a prisoner or guard Prisoners- experiences unexpected arrests at home were given uniformed and id numbers. Guards-given uniforms, clubs, glasses to establish authorit and were instructed to manage the prison without harming the prisoners Zimbardo oversaw the experiment
27
What were the findings of zimbardos spe?
Ppts quickly lost their persona indemnities and adapted to assigned roles Prisoners- showed signs of stress and anxiety some were released early after emotional breakdowns Guards-empowered by their uniforms displayed sadistic aggression and domineering behaviour the study was stopped after 6 days due to ethical concerns
28
What does zimbardos research suggest?
Suggests situational factors rather than individual personality traits (disposisitonal) can drive behaviour as people who were considered normal before the experiment engaged in abusive or submissive behaviours as a results of their assigned social roles
29
How was the spe well controlled and how does this benefit?
Conducted psychological. Screening to ensure patients were healthy The roles were randomly allocated Which makes it sure that the behaviours come from the social roles not individual dispositions
30
What practical applications does the spe have?
Gave insight into how social roles can influence behaviour and help incidents of cruelty and abuse in institutional settings
31
What is the problem with zimbardos dual role?
Involvement may have led to experimenter bias and demand characteristics are likely to affect the study as they what to fit his expectations
32
What are the ethical issues with spe?
Ppts experienced psychological harm and Zimbardo decided to continue the experiment despite the psychological harm caused a lot of damage
33
What were the procedures of milgrams study?
Milgram advertised his obedience experiment as a memory study to avoid bias results ppts were greeted by individuals they assumed were a scientists in a lab coat and a ppt however these were confederates Roles of teacher and learner were assigned with the setup fixed so that the real ppt was always the teacher the learner was then strapped into a chair and connected to electrodes The real ppts was led to another room containing shock machine from 15 volts to 450 slight shock to danger severe shock the teacher was giving the learner questions and if they answered wrong they’d shock them as shocks increased they’d hear screaming If they refused they’d command then to keep going
34
What were the findings of milgrams study?
100% of ppts shock went up to 300 volts 65% went up to 450 and it showed that the ppts were visibly stressed
35
What did milgrams research suggest?
The majority of people will follow orders of an authority figure even if that order will lead to harm
36
What are the explanations for obedience?
Agentic state Legitimacy of authority
37
What is the agentic state?
A mental state in which the individual sees themselves as acting as the agent( on behalf ) of an authority figure During the state the individual doesn’t feel guilt or responsibility for their behaviour as they believe responsibility for their action lies with the authority figire
38
What is the autonomous state and the agentic shift ?
Occurs when individuals act according to their principles and feel responsible for their actions its the opposite of the agentic state An agentic shift is the movement from an autonomous state to an agentic state happens in the presence of an authority figure
39
What is legitimacy of authority ?
Through socialisation people learn their position within the social hierarchy individuals understand their position relative to those peoples who are above and below them Legitimacy of authority is communicated through visible symbols such as uniforms and settings
40
What are the three situational variables affecting obedience investigated by Milgram?
Proximity, location and uniform
41
How was proximity investigated by Milgram?
Milgram increased the distance between the ppts and the authority figure by having the instructions be given by phone instead if the same room Obedience rates dropped from 65% to 21% Milgram argues that due to the increased distance ppts were less likely to remain in an agentic state and more likely to return to an autonomous state
42
How did milgram investaige location?
Instead of having the experiment in a uni he replicated it at a run down office block the obedience rates dropped to 47.5%
43
How did milgram investigate uniform?
Milgrams original experimenter wore a grey lab coat in the next one he made the confederate wear regular clothes which reduce obedience rates to 20%
44
Whta support is there for milgrams study?
His variable studies prove his theory giving validity to the findings
45
What methodological flaws r in milligrams study ?
Lacks mundane realism no one would be shocked in everyday life Lacks ecological validity as uni wasn’t the normal environment for ppts
46
How does using standardised procedures help milgrams findings?
Allow high level of control ensuring each ppt had. The same experience Enable replication
47
How is milgrams research unethical?
Ppts suffered emotional distress during the study as it was difficult for the to withdraw and they were decieved about the type of study
48
What is hofflings experiment and how does it support milgrams study?
Conducted a field experiment in a hospital 22 real nurses were called by an unfamiliar voice claiming to be dr smith and he ordered them to give twice the daily dose of an unfamiliar drug to patients 21 out of 22 nurses completed this order suggesting even in a mundane realism situation people are highly obedient to those with legitimacy of authority
49
What was bickmans study and how does it support milgrams findings?
Conducted a field experiment in the ecologically valid environment of the streets of New York an experimenter approached passerby in either a guard uniform, milkman uniform or no uniform and asked them to complete a task When asked to pay for a parking meter the obedience rate was 89% when dressed in the guard uniform only 33% in no uniform Supports milgrams
50
What is the authoritarian personality?
High respect for people with higher social status Hostile to people they see having low status Fixed stereotypes about groups of people Conformists with conventional beleifs and behaviours Views on morality are very clear about right and wrong
51
How did Adorno study authoritarian personality ?
With a questionnaire called the fscale People who scored highly had fixed steryotypes identified with strong people disliked weak people and were inflexible with ideas of right and wrong
52
Not all ppts conformed to the authority figure how does Adorno explain that?
Adorno can be used to support why not everyone conformed as he acknowledged that willingness to obey an authority figure can vary from person to person
53
What’s was elms and milgram study of two ppts given highest shock?
They gave the highest shock and were given the f scale which showed that they scored highly meaning they had authoritarian personalities
54
What is the problem with how the f scale was written?
Written in a way that agreeing to all the questions would artificially inflate their score on the authoritarian scale leading to inaccurate measurement leading to acquiescence bias
55
How is the authoritarian personality oversimplified?
The theory can lead to stereotyping where complex historical events such as the horrors of ww2 are overly simplified into personality flaws of the poepl involved
56
What evidence is there that the social support explanation of resisting social influence is true?
Milgram conducted a variation of his experiment where he gave the ppts social support in the form of 2 confederates and obedience dropped to 10%
57
What is rotters locus of control?
Refers to a personality trait system regarding what people consider to be the cause of their experiences and the factors that influence their successes or failures
58
What is internal locus of control?
Believe that they have personal control over their lives and the outcomes of their actions They’re more likely to take responsibility of their actions and more proactive in seeking info
59
What is external locus of control?
Believe that external factors such as fate or luck control their lives they tend to attirbute their outcomes to outside forces rather than their own actions
60
How can locus of control affect resisting to conformity?
Individuals with an internal locus of control are more likely to resist conforming to group pressure because they believe in their ability to make independent judgements
61
Why is it possible for loc not be the only answer?
There is only a correlation and there are other related factors that have been suggested as being involved in resistance to social influence.
62
Define minority influence
When members of a majority group are converted to the views of a minority
63
What are the 3 things that the effectiveness of a minority can affect?
Consistency, commitment, flexibility
64
How does consistency affect minority effectiveness?
If members of the minority repeat the same message over time(diachronic consistency) and all group members give the same message (synchronic consistency) members of the majority group are more likely to consider the minority position and reconsider their own
65
How does commitment affect the effectiveness of a minority ?
If the members of a minority are willing to suffer for their views but still hold them members of the majority will take the minority and their ideas seriously
66
What is the argumentation principle ?
Suggest that if someone performs an action despite costs and risks the underlying motive or attribute driving that action is considered particularly strong
67
How does flexibility affect the effectiveness of a minority ?
They need to consider other valid arguments and show they are reasonable this flexibility encourages majority members to move closer to the minority position
68
What is the snowball effect?
Minorities changing majority opinions starts as a slow process as each person only converts a few members but this then speeds up and more people are converted
69
What was nemeth ski study to support minority influence?
Asked 3 real ppts and one confederate to act as a mock jury decide on the level of compensation for the victim of an serious ski lift accident When the confederate was inflexible arguing for a low level of compensation and not chaining his position during negotiations they were less able to convince members of the majority to lower their offers
70
What real life examples support minority influence?
Civil rights movement showed consistency Suffragettes commitment on hunger trike
71
What is social change?
When a view is held by a minority group challenges the majority view and it’s eventually accepted by the majority
72
What is social crypto amnesia ?
Describes how society adopts ideas from a minority group however once the mainstream accepts these ideas and they become the norm the sacrifices made by the minority group in initiating these positive social changes aren’t acknowledged but forgotten overtime
73
What practical application does social influence research have?
Helping governments understand how to change peoples behaviour
74
Why cant lab experiments not replicate real life social chang?
Social change often occurs over extended periods deals with highly sensitive topics A lab experiment cant replicate the cause and effect relationship
75
What did Atgis find?
Conducted a meta analysis of studies considering locus of control and likeliness to conform it was found that those who scared highest on the external locus of control were more likely to conform therefore having an external locus of control leads to a greater rate of conformity
76
What did Oliner and oliner investiagte?
Interviewed 2 groups of people who protected the Jews and those who didn’t The rescuers were found to have an internal locus of control and scored higher on measures of social responsibility
77
What did moscovici study ?
Randomly selected ppts and confederates Lab experiment Groups of 2 confederates and 4 ppts Everyone was shown 36 blue slides each with a different shade of blue Asked whether slide was green or blue Confederates deliberately said they were green on 2/3 of trails When confederates were consistent 8% of ppts said green when not 1% said green When
78
What are the explanations for obedience?
Agentic state Legitimacy of authority
79
What are situational variables affecting obedience?
Proximity Location Uniform
80
What are dispositional factors affecting obedience?
Authoritarian personality
81
What are the explanations of resistance to social influence ?
Social support Locus of control
82
What are the key processes in social change?
-drawing attention to an issue -consistency -deeper processing -augmentation principle -snowball effect -social cryptomnesia
83
What did Nolan et al investigate ?
Conducted a study whihc lasted 1m in California involved hanging messages on ppls doors in San Diego to encourage reduce energy consumption by indicating most neighbours were doing the same A control group got a message referring to lowering energy consumption but not neighbours NSI The expeirment group reduced their energy level