Social Influence

Question 1

What is normative social influence based on?

Answer 1

The desire to be liked

Question 2

What is informative social influence based on?

Answer 2

The desire to be right

Question 3

What are the three types of conformity?

Answer 3

Compliance, identification, internalisation

Question 4

Name three variables affecting conformity.

Answer 4

Group size, unanimity, task difficulty

Question 5

How does group size affect conformity?

Answer 5

Logarithmic growth. Conformity rates increased substantially from 1-3 confederates, but increases did not make much difference afterwards.

Question 6

How does unanimity affect conformity?

Answer 6

Conformity is most likely when the confederates are unanimous. When one dissenter is present, conformity drops from 37% to around 5%.

Question 7

How does task difficulty affect conformity?

Answer 7

When task difficulty rises, conformity rises. This is due to the introduction of ISI due to the ambiguity of the situation.