Social Influence

Question 1

Conformity Line Study

Answer 1

Asch (1951) - Line study
50 male students
5-7 confederates
37% of ppts naïve

Question 2

Conformity Line variations

Answer 2

Asch (1955)
Unanimity - With partner, conformity dropped to 3%
Group size - little increase beyond 3 confederates
Task size - Higher conformity for difficult tasks

Question 3

Electric shock obedience study

Answer 3

Miligram (1965)
40 małe ppts
65% reached max voltage
3 had seizures, 1 violent convulsion

Question 4

Electric shock obedience variations

Answer 4

Miligram (1965)
Proximity - learner in room: 40%, experimenter NOT in room: 20.5%
Uniform - casually clothed experimenter: 20%
Location - run-down building: 48%

Question 5

Stanford Prison Experiment

Answer 5

Zimbardo (1973)
24 male ppts (guard or prisoner) payed $15 per day
Guards - instructed to maintain law and order, given batons, mirror shades, kakhi uniform. NO PHYSICAL VIOLENCE PERMITTED
Prisoners - dress or smock with ID number

Stopped after 5 days (meant to be 2w). 5 prisoners released early.
“They became the role”

Question 6

Authoritarian personality

Answer 6

Adorno (1950)
F-scale for fascism
Higher scorers more obedient, respect heirarchies, absolutist, look down on people beneath them, given conditions of love by parents.

Question 7

Reasons for conformity

Answer 7

Deutsch and Gerard (1995)
Normative social influence (NSI) - Need to be liked
Informative social influence (ISI) - Need to be right.

Question 8

Locus of control

Answer 8

Rotter (1966)
Internal - Believe themselves responsible for events in their lives
External - Believe they have no domain over events in their lives